All About Active Campaign Email Marketing

All About Active Campaign Email Marketing

All About Active Campaign Email MarketingAll About Active Campaign Email Marketing

Then it sends out a series of e-mails to get them thinking about the webinar, and to motivate them to register. If they register, they immediately hit the “Goal” toward the end of the webinar, and the automation ends. If they don’t register, they get contributed to an automation promoting a rebroadcast of the webinar.

This enables me to personalize my messaging, in other automations, based upon the contact’s engagement with the webinar – All About Active Campaign Email Marketing. Here’s the WebinarJam combination panel: I can add tags based upon whether the contact signed up, went to, missed, or based upon how long they remained in the webinar. These tags can then trigger automations within ActiveCampaign.

It costs me cash, and it makes it more likely that my emails go to spam or Gmail’s promos tab. Individuals who don’t open my e-mails make it harder for other e-mails to get to individuals who truly want them! The “Pro” plan of ActiveCampaign has actually lead scoring integrated in.

Here’s an automation I got from ActiveCampaign’s library of automations, which I use to tell which contacts aren’t engaging with my emails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it adds new tags for 7 days, one month, 60 days, etc Each time they open an e-mail, a different automation eliminates them from this automation, eliminates all of those tags, and begins this automation over once again.

All About Active Campaign Email Marketing

This automation can be frustrating in the beginning, and this is among those cases where I wish ActiveCampaign had a more out-of-the-box option. But, because you can do anything with ActiveCampaign, sometimes you have to build things from scratch. ActiveCampaign has an option to erase inactive customers, which I do not suggest.

Some customers do not have tracking turned on, so their opens aren’t taped. Others still wish to be subscribed however have actually been hectic. Here’s my reactivation sequence: I send one e-mail asking if they still want to be subscribed, and briefly discussing why I keep my email list tidy. In one week, I send them another email (if they already clicked the verification link in the previous email, they have actually currently been eliminated from the automation– using a different automation).

All About Active Campaign Email MarketingAll About Active Campaign Email Marketing

The automation then unsubscribes them (All About Active Campaign Email Marketing). My emails also have a link to a form where they can enter their e-mail address to let me understand that they don’t have tracking enabled. This type includes a tag that I use to filter those contacts out. I utilized to include this tag when they clicked on a link, however when individuals do not have tracking on, it makes those links not work so reliably! I only send a basic “do you still desire my emails?” verification.

You can send bonus offer material and attempt to get the contact more engaged once again. To understand how well your automations are converting, ActiveCampaign has Objective tracking. A common way to determine whether a Goal has actually been met is if a tag has been included to the contact. This tag can be included due to the fact that your payment processor tape-recorded a sale, or because your webinar platform taped that your contact participated in a webinar.

All About Active Campaign Email Marketing

You can also see whether the completion rate has actually increased or decreased, for how long it takes for contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite feature – All About Active Campaign Email Marketing. It saves me a lots of time and effort, and neither MailChimp nor ConvertKit has an equivalent function.

Let’s state you have the given name of just some of your contacts, which is the case with my list. All About Active Campaign Email Marketing. I generally don’t require a given name to register to my list, but sometimes I get a very first name, such as when someone purchases a product. Wouldn’t it be nice to greet your contacts by name, in the cases when you have it? You can do this, however it’s cumbersome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a first name, I state “Hey,” and after that their given name. If they do not, I just say “Hey there,”. By building a Message Variable in ActiveCampaign, I can easily change my welcoming according to whether or not I have the contact’s first name.

I developed a variable that’s just %greeting-hey%. If I have the contact’s name, it appears in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables really conserve me a great deal of time is by enabling me use the same automation over and over once again for my webinars, and I can rapidly alter out all of the details. All About Active Campaign Email Marketing.

All About Active Campaign Email Marketing

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the cost of the item, deal terms, voucher code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule modifications or offer changes.

And here it remains in an email. This message variable enables me to quickly alter out a countdown timer. I did point out earlier that a person of the cons of ActiveCampaign is their e-mail modifying experience. I changed from MailChimp, and MailChimp happens to have the very best email editing experience. I truly like to send simple emails. All About Active Campaign Email Marketing.

I’ve found that very difficult to do with ActiveCampaign. For some time, I was modifying emails in ActiveCampaign’s hybrid editor, which is rather clunky. For a long period of time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a fundamental template I created. The user interface for the HTML editor looks like it was pulled from some totally free open-source task.

All About Active Campaign Email MarketingAll About Active Campaign Email Marketing

However, adding images is a bit of a chore. You have to select them from a file web browser. There’s no drag and drop option. ActiveCampaign’s HTML email editor needs that you compose entirely in HTML. The option to this, if you wish to have control over the HTML, is to modify pure HTML, with a preview on the side.

All About Active Campaign Email Marketing

All About Active Campaign Email MarketingAll About Active Campaign Email Marketing

Including images to ActiveCampaign’s abundant text editor is a cumbersome experience. You require different text boxes for above and below the image. Lately I have started utilizing ActiveCampaign’s abundant full-screen editor – All About Active Campaign Email Marketing. They have some great design templates, however I still wish to send the simplest e-mail possible. They do have some plain-looking e-mails, however they have some degree of very little format, which you can’t get rid of.

But, with some changes, I can make my email quite basic. I can make it immediately take up the whole window, and I can fine-tune the typography to be somewhat larger, and have a bit more leading. The most discouraging part of ActiveCampaign’s abundant text editor is adding images. Picture you’ve simply typed out a terrific email.