Additional Warranty Active Campaign Email Marketing

Additional Warranty Active Campaign Email Marketing

Additional Warranty Active Campaign Email MarketingAdditional Warranty Active Campaign Email Marketing

Then it sends out a series of emails to get them interested in the webinar, and to encourage them to sign up. If they sign up, they right away hit the “Objective” towards completion of the webinar, and the automation ends. If they do not register, they get added to an automation promoting a rebroadcast of the webinar.

This allows me to tailor my messaging, in other automations, based upon the contact’s engagement with the webinar – Additional Warranty Active Campaign Email Marketing. Here’s the WebinarJam combination panel: I can add tags based upon whether the contact registered, participated in, missed, or based upon the length of time they remained in the webinar. These tags can then activate automations within ActiveCampaign.

It costs me money, and it makes it most likely that my e-mails go to spam or Gmail’s promos tab. Individuals who don’t open my emails make it harder for other emails to get to the individuals who actually desire them! The “Pro” plan of ActiveCampaign has actually lead scoring built in.

Here’s an automation I got from ActiveCampaign’s library of automations, which I use to inform which contacts aren’t engaging with my emails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it adds new tags for 7 days, one month, 60 days, etc Each time they open an email, a different automation eliminates them from this automation, eliminates all of those tags, and begins this automation over again.

Additional Warranty Active Campaign Email Marketing

This automation can be overwhelming at first, and this is one of those cases where I wish ActiveCampaign had a more out-of-the-box option. But, because you can do anything with ActiveCampaign, sometimes you need to build things from scratch. ActiveCampaign has a choice to erase inactive subscribers, which I don’t advise.

Some subscribers do not have actually tracking turned on, so their opens aren’t recorded. Others still wish to be subscribed however have been hectic. Here’s my reactivation series: I send out one email asking if they still wish to be subscribed, and briefly explaining why I keep my e-mail list clean. In one week, I send them another e-mail (if they already clicked on the confirmation link in the previous email, they have actually already been removed from the automation– using a separate automation).

Additional Warranty Active Campaign Email MarketingAdditional Warranty Active Campaign Email Marketing

The automation then unsubscribes them (Additional Warranty Active Campaign Email Marketing). My e-mails also have a link to a type where they can enter their email address to let me understand that they don’t have tracking allowed. This form adds a tag that I use to filter those contacts out. I utilized to include this tag when they clicked a link, however when individuals don’t have tracking on, it makes those links not work so dependably! I just send a basic “do you still want my emails?” confirmation.

You can send reward material and try to get the contact more engaged once again. To understand how well your automations are converting, ActiveCampaign has Goal tracking. A common method to determine whether an Objective has actually been fulfilled is if a tag has been added to the contact. This tag can be added due to the fact that your payment processor tape-recorded a sale, or because your webinar platform taped that your contact participated in a webinar.

Additional Warranty Active Campaign Email Marketing

You can also see whether the conclusion rate has increased or reduced, the length of time it takes for contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred feature – Additional Warranty Active Campaign Email Marketing. It conserves me a heap of time and effort, and neither MailChimp nor ConvertKit has a comparable feature.

Let’s say you have the given name of just a few of your contacts, which holds true with my list. Additional Warranty Active Campaign Email Marketing. I generally do not need a given name to register to my list, but often I get a given name, such as when someone purchases a product. Would not it be nice to greet your contacts by name, in the cases when you have it? You can do this, but it’s cumbersome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a given name, I say “Hey,” and then their very first name. If they don’t, I simply state “Hey there,”. By building a Message Variable in ActiveCampaign, I can easily alter my welcoming according to whether I have the contact’s very first name.

I created a variable that’s just %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables truly save me a great deal of time is by enabling me use the same automation over and over again for my webinars, and I can quickly change out all of the details. Additional Warranty Active Campaign Email Marketing.

Additional Warranty Active Campaign Email Marketing

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the rate of the product, deal terms, voucher code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule modifications or deal changes.

And here it is in an email. This message variable allows me to easily alter out a countdown timer. I did mention earlier that a person of the cons of ActiveCampaign is their e-mail editing experience. I switched from MailChimp, and MailChimp happens to have the very best e-mail editing experience. I really like to send easy emails. Additional Warranty Active Campaign Email Marketing.

I’ve discovered that really tough to do with ActiveCampaign. For some time, I was editing emails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a fundamental design template I produced. The interface for the HTML editor appears like it was pulled from some complimentary open-source task.

Additional Warranty Active Campaign Email MarketingAdditional Warranty Active Campaign Email Marketing

However, adding images is a little bit of a task. You need to select them from a file web browser. There’s no drag and drop option. ActiveCampaign’s HTML e-mail editor requires that you compose entirely in HTML. The option to this, if you want to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.

Additional Warranty Active Campaign Email Marketing

Additional Warranty Active Campaign Email MarketingAdditional Warranty Active Campaign Email Marketing

Adding images to ActiveCampaign’s rich text editor is a cumbersome experience. You require different text boxes for above and below the image. Lately I have actually started using ActiveCampaign’s rich text editor – Additional Warranty Active Campaign Email Marketing. They have some good templates, but I still desire to send out the simplest email possible. They do have some plain-looking emails, but they have some degree of minimal format, which you can’t get rid of.

But, with some adjustments, I can make my email quite standard. I can make it immediately use up the whole window, and I can modify the typography to be a little bigger, and have a little bit more prominent. The most frustrating part of ActiveCampaign’s abundant text editor is including images. Imagine you have actually simply typed out a fantastic email.