Add Tag Depending On Form Response Active Campaign

Add Tag Depending On Form Response Active Campaign

Add Tag Depending On Form Response Active CampaignAdd Tag Depending On Form Response Active Campaign

Then it sends a series of e-mails to get them interested in the webinar, and to encourage them to sign up. If they sign up, they instantly struck the “Goal” towards the end of the webinar, and the automation ends. If they don’t sign up, they get added to an automation promoting a rebroadcast of the webinar.

This enables me to customize my messaging, in other automations, based upon the contact’s engagement with the webinar – Add Tag Depending On Form Response Active Campaign. Here’s the WebinarJam integration panel: I can include tags based upon whether the contact signed up, went to, missed out on, or based upon how long they remained in the webinar. These tags can then activate automations within ActiveCampaign.

It costs me cash, and it makes it most likely that my e-mails go to spam or Gmail’s promotions tab. Individuals who don’t open my e-mails make it harder for other e-mails to get to the individuals who truly want them! The “Pro” plan of ActiveCampaign has actually lead scoring built in.

Here’s an automation I received from ActiveCampaign’s library of automations, which I utilize to tell which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it adds new tags for 7 days, one month, 60 days, etc Each time they open an email, a different automation eliminates them from this automation, gets rid of all of those tags, and begins this automation over again.

Add Tag Depending On Form Response Active Campaign

This automation can be overwhelming at initially, and this is among those cases where I wish ActiveCampaign had a more out-of-the-box solution. However, due to the fact that you can do anything with ActiveCampaign, sometimes you need to develop things from scratch. ActiveCampaign has an option to erase inactive customers, which I do not advise.

Some customers don’t have tracking switched on, so their opens aren’t taped. Others still desire to be subscribed however have actually been busy. Here’s my reactivation series: I send one e-mail asking if they still wish to be subscribed, and briefly explaining why I keep my e-mail list clean. In one week, I send them another e-mail (if they already clicked on the verification link in the previous e-mail, they’ve already been eliminated from the automation– using a different automation).

Add Tag Depending On Form Response Active CampaignAdd Tag Depending On Form Response Active Campaign

The automation then unsubscribes them (Add Tag Depending On Form Response Active Campaign). My emails also have a link to a form where they can enter their email address to let me know that they do not have tracking enabled. This type adds a tag that I use to filter those contacts out. I used to add this tag when they clicked on a link, but when people do not have tracking on, it makes those links not work so dependably! I just send out a simple “do you still want my emails?” verification.

You can send benefit content and attempt to get the contact more engaged once again. To know how well your automations are transforming, ActiveCampaign has Goal tracking. A common method to determine whether an Objective has actually been met is if a tag has actually been contributed to the contact. This tag can be added due to the fact that your payment processor recorded a sale, or since your webinar platform taped that your contact participated in a webinar.

Add Tag Depending On Form Response Active Campaign

You can likewise see whether the conclusion rate has increased or decreased, the length of time it considers contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite function – Add Tag Depending On Form Response Active Campaign. It conserves me a lots of effort and time, and neither MailChimp nor ConvertKit has a comparable feature.

Let’s say you have the first name of just a few of your contacts, which holds true with my list. Add Tag Depending On Form Response Active Campaign. I usually don’t require a given name to sign up to my list, but often I get a first name, such as when someone buys a product. Wouldn’t it be good to greet your contacts by name, in the cases when you have it? You can do this, however it’s troublesome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a given name, I state “Hey,” and after that their first name. If they don’t, I just state “Hey there,”. By constructing a Message Variable in ActiveCampaign, I can quickly change my greeting according to whether or not I have the contact’s given name.

I developed a variable that’s simply %greeting-hey%. If I have the contact’s name, it appears in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables really conserve me a great deal of time is by enabling me use the same automation over and over again for my webinars, and I can quickly change out all of the information. Add Tag Depending On Form Response Active Campaign.

Add Tag Depending On Form Response Active Campaign

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the cost of the item, deal terms, coupon code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule changes or offer modifications.

And here it is in an e-mail. This message variable allows me to quickly alter out a countdown timer. I did point out earlier that one of the cons of ActiveCampaign is their email editing experience. I switched from MailChimp, and MailChimp takes place to have the finest e-mail editing experience. I really like to send easy emails. Add Tag Depending On Form Response Active Campaign.

I’ve found that really tough to do with ActiveCampaign. For awhile, I was editing emails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a standard template I developed. The interface for the HTML editor appears like it was pulled from some complimentary open-source job.

Add Tag Depending On Form Response Active CampaignAdd Tag Depending On Form Response Active Campaign

Nevertheless, adding images is a little bit of a task. You need to pick them from a file browser. There’s no drag and drop alternative. ActiveCampaign’s HTML email editor needs that you compose entirely in HTML. The option to this, if you wish to have control over the HTML, is to modify pure HTML, with a preview on the side.

Add Tag Depending On Form Response Active Campaign

Add Tag Depending On Form Response Active CampaignAdd Tag Depending On Form Response Active Campaign

Including images to ActiveCampaign’s abundant full-screen editor is a cumbersome experience. You need separate text boxes for above and below the image. Recently I have begun using ActiveCampaign’s abundant full-screen editor – Add Tag Depending On Form Response Active Campaign. They have some great design templates, however I still wish to send the plainest e-mail possible. They do have some plain-looking emails, however they have some degree of minimal format, which you can’t get rid of.

However, with some modifications, I can make my email pretty basic. I can make it immediately take up the entire window, and I can modify the typography to be a little larger, and have a little more leading. The most frustrating part of ActiveCampaign’s abundant full-screen editor is adding images. Imagine you have actually just typed out a fantastic email.