Then it sends out a series of e-mails to get them interested in the webinar, and to encourage them to register. If they sign up, they right away struck the “Objective” towards the end of the webinar, and the automation ends. If they do not register, they get added to an automation promoting a rebroadcast of the webinar.
This allows me to personalize my messaging, in other automations, based upon the contact’s engagement with the webinar – Activecampaign Spf. Here’s the WebinarJam combination panel: I can add tags based upon whether the contact signed up, attended, missed out on, or based upon how long they remained in the webinar. These tags can then set off automations within ActiveCampaign.
It costs me money, and it makes it more likely that my e-mails go to spam or Gmail’s promos tab. People who do not open my e-mails make it harder for other emails to get to individuals who really desire them! The “Pro” strategy of ActiveCampaign has lead scoring constructed in.
Here’s an automation I obtained from ActiveCampaign’s library of automations, which I use to inform which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it includes brand-new tags for 7 days, thirty days, 60 days, etc Each time they open an email, a different automation removes them from this automation, removes all of those tags, and starts this automation over again.
This automation can be frustrating initially, and this is among those cases where I wish ActiveCampaign had a more out-of-the-box service. But, due to the fact that you can do anything with ActiveCampaign, in some cases you have to construct things from scratch. ActiveCampaign has an option to erase non-active subscribers, which I don’t recommend.
Some subscribers do not have actually tracking switched on, so their opens aren’t taped. Others still wish to be subscribed but have been busy. Here’s my reactivation series: I send out one e-mail asking if they still wish to be subscribed, and briefly discussing why I keep my email list clean. In one week, I send them another email (if they already clicked the confirmation link in the previous email, they have actually already been eliminated from the automation– utilizing a different automation).
The automation then unsubscribes them (Activecampaign Spf). My e-mails also have a link to a type where they can enter their email address to let me understand that they do not have tracking enabled. This type includes a tag that I utilize to filter those contacts out. I used to include this tag when they clicked on a link, but when people do not have tracking on, it makes those links not work so dependably! I only send an easy “do you still want my e-mails?” confirmation.
You can send benefit material and attempt to get the contact more engaged again. To understand how well your automations are converting, ActiveCampaign has Goal tracking. A typical method to measure whether an Objective has actually been satisfied is if a tag has actually been contributed to the contact. This tag can be added since your payment processor tape-recorded a sale, or because your webinar platform taped that your contact participated in a webinar.
You can likewise see whether the conclusion rate has actually increased or reduced, the length of time it considers contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred function – Activecampaign Spf. It saves me a load of effort and time, and neither MailChimp nor ConvertKit has an equivalent function.
Let’s say you have the given name of only a few of your contacts, which is the case with my list. Activecampaign Spf. I generally don’t need a given name to register to my list, however often I get a first name, such as when someone purchases an item. Wouldn’t it be good to welcome your contacts by name, in the cases when you have it? You can do this, but it’s cumbersome.
I’m also filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a given name, I state “Hey,” and after that their very first name. If they don’t, I simply state “Hey there,”. By building a Message Variable in ActiveCampaign, I can quickly alter my welcoming according to whether I have the contact’s given name.
I produced a variable that’s simply %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables truly save me a lot of time is by enabling me utilize the exact same automation over and over again for my webinars, and I can rapidly alter out all of the information. Activecampaign Spf.
Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the rate of the item, offer terms, coupon code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule changes or deal changes.
And here it remains in an email. This message variable enables me to quickly alter out a countdown timer. I did mention earlier that a person of the cons of ActiveCampaign is their e-mail modifying experience. I changed from MailChimp, and MailChimp occurs to have the best e-mail editing experience. I actually like to send simple emails. Activecampaign Spf.
I’ve discovered that extremely hard to do with ActiveCampaign. For awhile, I was editing e-mails in ActiveCampaign’s hybrid editor, which is quite clunky. For a long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a basic design template I produced. The user interface for the HTML editor looks like it was pulled from some totally free open-source job.
Nevertheless, including images is a little a chore. You have to select them from a file browser. There’s no drag and drop alternative. ActiveCampaign’s HTML email editor requires that you compose completely in HTML. The alternative to this, if you wish to have control over the HTML, is to modify pure HTML, with a preview on the side.
Including images to ActiveCampaign’s abundant full-screen editor is a clunky experience. You need different text boxes for above and below the image. Recently I have actually begun utilizing ActiveCampaign’s rich text editor – Activecampaign Spf. They have some good design templates, however I still desire to send out the plainest e-mail possible. They do have some plain-looking emails, but they have some degree of minimal formatting, which you can’t remove.
However, with some changes, I can make my email quite fundamental. I can make it instantly take up the entire window, and I can tweak the typography to be a little bigger, and have a bit more prominent. The most frustrating part of ActiveCampaign’s rich full-screen editor is including images. Picture you’ve just typed out an excellent e-mail.