Then it sends a series of emails to get them interested in the webinar, and to motivate them to register. If they register, they right away hit the “Goal” towards completion of the webinar, and the automation ends. If they do not sign up, they get contributed to an automation promoting a rebroadcast of the webinar.
This allows me to personalize my messaging, in other automations, based upon the contact’s engagement with the webinar – Activecampaign Salesforce. Here’s the WebinarJam combination panel: I can add tags based upon whether the contact signed up, went to, missed out on, or based upon the length of time they remained in the webinar. These tags can then activate automations within ActiveCampaign.
It costs me money, and it makes it most likely that my emails go to spam or Gmail’s promos tab. People who don’t open my e-mails make it harder for other emails to get to individuals who actually want them! The “Pro” plan of ActiveCampaign has lead scoring integrated in.
Here’s an automation I received from ActiveCampaign’s library of automations, which I utilize to tell which contacts aren’t engaging with my emails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it includes brand-new tags for 7 days, one month, 60 days, etc Each time they open an e-mail, a separate automation eliminates them from this automation, eliminates all of those tags, and starts this automation over again.
This automation can be frustrating at initially, and this is one of those cases where I want ActiveCampaign had a more out-of-the-box solution. But, since you can do anything with ActiveCampaign, sometimes you need to develop things from scratch. ActiveCampaign has a choice to erase inactive subscribers, which I do not recommend.
Some subscribers do not have actually tracking turned on, so their opens aren’t recorded. Others still desire to be subscribed however have actually been hectic. Here’s my reactivation sequence: I send out one email asking if they still wish to be subscribed, and briefly discussing why I keep my email list clean. In one week, I send them another email (if they already clicked on the confirmation link in the previous email, they have actually currently been eliminated from the automation– using a different automation).
The automation then unsubscribes them (Activecampaign Salesforce). My emails likewise have a link to a kind where they can enter their email address to let me understand that they do not have tracking allowed. This type adds a tag that I use to filter those contacts out. I used to include this tag when they clicked on a link, but when individuals don’t have tracking on, it makes those links not work so reliably! I only send a basic “do you still desire my e-mails?” confirmation.
You can send out bonus material and attempt to get the contact more engaged once again. To know how well your automations are transforming, ActiveCampaign has Goal tracking. A common way to determine whether a Goal has been satisfied is if a tag has actually been added to the contact. This tag can be included since your payment processor taped a sale, or because your webinar platform tape-recorded that your contact attended a webinar.
You can also see whether the completion rate has actually increased or decreased, the length of time it takes for contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred feature – Activecampaign Salesforce. It conserves me a lots of time and effort, and neither MailChimp nor ConvertKit has an equivalent function.
Let’s say you have the first name of only a few of your contacts, which holds true with my list. Activecampaign Salesforce. I generally don’t need a given name to sign up to my list, however sometimes I get a given name, such as when somebody purchases a product. Would not it be great to welcome your contacts by name, in the events when you have it? You can do this, but it’s troublesome.
I’m also filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a given name, I say “Hey,” and then their very first name. If they do not, I just state “Hey there,”. By constructing a Message Variable in ActiveCampaign, I can easily change my welcoming according to whether I have the contact’s given name.
I produced a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a great deal of time is by allowing me use the exact same automation over and over once again for my webinars, and I can quickly change out all of the information. Activecampaign Salesforce.
Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the cost of the item, offer terms, voucher code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule modifications or offer modifications.
And here it remains in an e-mail. This message variable enables me to easily alter out a countdown timer. I did mention earlier that a person of the cons of ActiveCampaign is their e-mail modifying experience. I switched from MailChimp, and MailChimp happens to have the finest e-mail editing experience. I actually like to send basic e-mails. Activecampaign Salesforce.
I’ve discovered that extremely difficult to do with ActiveCampaign. For awhile, I was modifying emails in ActiveCampaign’s hybrid editor, which is quite clunky. For a long period of time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a standard template I developed. The interface for the HTML editor appears like it was pulled from some complimentary open-source job.
Nevertheless, including images is a little bit of a chore. You need to choose them from a file web browser. There’s no drag and drop option. ActiveCampaign’s HTML email editor requires that you compose completely in HTML. The option to this, if you wish to have control over the HTML, is to edit pure HTML, with a preview on the side.
Adding images to ActiveCampaign’s rich text editor is a cumbersome experience. You need different text boxes for above and below the image. Recently I have begun using ActiveCampaign’s rich full-screen editor – Activecampaign Salesforce. They have some nice templates, but I still wish to send the simplest e-mail possible. They do have some plain-looking e-mails, however they have some degree of very little format, which you can’t remove.
However, with some modifications, I can make my e-mail quite basic. I can make it instantly take up the entire window, and I can tweak the typography to be a little bigger, and have a little more prominent. The most aggravating part of ActiveCampaign’s abundant text editor is adding images. Envision you’ve just typed out a fantastic email.