Then it sends a series of e-mails to get them interested in the webinar, and to encourage them to sign up. If they sign up, they right away hit the “Goal” toward the end of the webinar, and the automation ends. If they don’t sign up, they get contributed to an automation promoting a rebroadcast of the webinar.
This enables me to personalize my messaging, in other automations, based upon the contact’s engagement with the webinar – Activecampaign Opportunity. Here’s the WebinarJam combination panel: I can add tags based upon whether the contact registered, attended, missed out on, or based upon how long they stayed in the webinar. These tags can then set off automations within ActiveCampaign.
It costs me cash, and it makes it most likely that my e-mails go to spam or Gmail’s promotions tab. People who do not open my emails make it harder for other e-mails to get to individuals who truly want them! The “Pro” plan of ActiveCampaign has lead scoring developed in.
Here’s an automation I got from ActiveCampaign’s library of automations, which I utilize to tell which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it includes new tags for 7 days, thirty days, 60 days, etc Each time they open an email, a separate automation eliminates them from this automation, removes all of those tags, and starts this automation over again.
This automation can be overwhelming at first, and this is one of those cases where I want ActiveCampaign had a more out-of-the-box option. However, because you can do anything with ActiveCampaign, often you need to build things from scratch. ActiveCampaign has an alternative to delete inactive subscribers, which I do not recommend.
Some subscribers don’t have actually tracking switched on, so their opens aren’t tape-recorded. Others still wish to be subscribed however have been hectic. Here’s my reactivation sequence: I send out one email asking if they still wish to be subscribed, and briefly describing why I keep my email list tidy. In one week, I send them another e-mail (if they already clicked on the verification link in the previous email, they’ve currently been removed from the automation– utilizing a separate automation).
The automation then unsubscribes them (Activecampaign Opportunity). My e-mails also have a link to a form where they can enter their email address to let me know that they do not have tracking made it possible for. This kind adds a tag that I use to filter those contacts out. I used to add this tag when they clicked on a link, but when people don’t have tracking on, it makes those links not work so dependably! I just send a basic “do you still want my emails?” confirmation.
You can send out reward material and attempt to get the contact more engaged again. To understand how well your automations are converting, ActiveCampaign has Goal tracking. A typical way to measure whether an Objective has been satisfied is if a tag has actually been contributed to the contact. This tag can be included since your payment processor taped a sale, or due to the fact that your webinar platform tape-recorded that your contact went to a webinar.
You can also see whether the completion rate has actually increased or reduced, the length of time it considers contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred function – Activecampaign Opportunity. It conserves me a lots of effort and time, and neither MailChimp nor ConvertKit has a comparable function.
Let’s say you have the given name of only some of your contacts, which is the case with my list. Activecampaign Opportunity. I typically don’t need a first name to sign up to my list, but sometimes I get a very first name, such as when somebody purchases a product. Would not it be good to welcome your contacts by name, in the cases when you have it? You can do this, but it’s cumbersome.
I’m likewise filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a given name, I state “Hey,” and then their very first name. If they don’t, I simply say “Hey there,”. By constructing a Message Variable in ActiveCampaign, I can quickly alter my welcoming according to whether or not I have the contact’s very first name.
I developed a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables truly save me a great deal of time is by allowing me use the exact same automation over and over again for my webinars, and I can rapidly change out all of the details. Activecampaign Opportunity.
Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the cost of the product, deal terms, coupon code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule modifications or deal changes.
And here it remains in an email. This message variable allows me to quickly alter out a countdown timer. I did discuss earlier that one of the cons of ActiveCampaign is their e-mail modifying experience. I switched from MailChimp, and MailChimp happens to have the very best e-mail editing experience. I actually like to send out easy e-mails. Activecampaign Opportunity.
I have actually found that extremely hard to do with ActiveCampaign. For awhile, I was editing e-mails in ActiveCampaign’s hybrid editor, which is rather clunky. For a very long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a basic template I produced. The user interface for the HTML editor looks like it was pulled from some totally free open-source project.
However, including images is a bit of a task. You have to pick them from a file browser. There’s no drag and drop option. ActiveCampaign’s HTML e-mail editor requires that you make up totally in HTML. The option to this, if you want to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.
Including images to ActiveCampaign’s abundant full-screen editor is a clunky experience. You need separate text boxes for above and listed below the image. Lately I have actually started using ActiveCampaign’s abundant text editor – Activecampaign Opportunity. They have some nice design templates, but I still desire to send out the simplest e-mail possible. They do have some plain-looking e-mails, however they have some degree of very little format, which you can’t eliminate.
But, with some modifications, I can make my e-mail pretty fundamental. I can make it immediately use up the whole window, and I can fine-tune the typography to be a little bigger, and have a little bit more leading. The most frustrating part of ActiveCampaign’s rich text editor is adding images. Picture you have actually just typed out a terrific email.