Then it sends out a series of emails to get them thinking about the webinar, and to motivate them to register. If they sign up, they instantly hit the “Goal” toward completion of the webinar, and the automation ends. If they don’t sign up, they get included to an automation promoting a rebroadcast of the webinar.
This allows me to personalize my messaging, in other automations, based upon the contact’s engagement with the webinar – Activecampaign Instagram. Here’s the WebinarJam integration panel: I can include tags based upon whether the contact signed up, went to, missed, or based upon for how long they stayed in the webinar. These tags can then activate automations within ActiveCampaign.
It costs me cash, and it makes it more likely that my e-mails go to spam or Gmail’s promotions tab. Individuals who do not open my emails make it harder for other emails to get to the people who actually want them! The “Pro” plan of ActiveCampaign has lead scoring constructed in.
Here’s an automation I received from ActiveCampaign’s library of automations, which I use to tell which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it adds new tags for 7 days, 30 days, 60 days, etc Each time they open an e-mail, a separate automation eliminates them from this automation, removes all of those tags, and starts this automation over once again.
This automation can be overwhelming at first, and this is among those cases where I want ActiveCampaign had a more out-of-the-box service. But, because you can do anything with ActiveCampaign, in some cases you have to develop things from scratch. ActiveCampaign has a choice to erase non-active subscribers, which I do not recommend.
Some subscribers do not have actually tracking turned on, so their opens aren’t taped. Others still wish to be subscribed but have been busy. Here’s my reactivation sequence: I send out one email asking if they still desire to be subscribed, and briefly explaining why I keep my e-mail list clean. In one week, I send them another e-mail (if they already clicked on the confirmation link in the previous email, they have actually already been gotten rid of from the automation– utilizing a different automation).
The automation then unsubscribes them (Activecampaign Instagram). My e-mails likewise have a link to a form where they can enter their e-mail address to let me know that they do not have tracking enabled. This kind adds a tag that I use to filter those contacts out. I used to add this tag when they clicked on a link, but when individuals do not have tracking on, it makes those links not work so dependably! I just send an easy “do you still desire my emails?” confirmation.
You can send bonus content and attempt to get the contact more engaged once again. To know how well your automations are converting, ActiveCampaign has Goal tracking. A common method to measure whether a Goal has actually been satisfied is if a tag has actually been contributed to the contact. This tag can be included because your payment processor recorded a sale, or because your webinar platform tape-recorded that your contact participated in a webinar.
You can likewise see whether the conclusion rate has increased or decreased, the length of time it takes for contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred feature – Activecampaign Instagram. It conserves me a lots of effort and time, and neither MailChimp nor ConvertKit has a comparable feature.
Let’s say you have the very first name of just some of your contacts, which is the case with my list. Activecampaign Instagram. I normally do not require a given name to sign up to my list, however sometimes I get a very first name, such as when somebody purchases an item. Wouldn’t it be great to welcome your contacts by name, in the events when you have it? You can do this, however it’s cumbersome.
I’m also filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a given name, I state “Hey,” and then their given name. If they do not, I simply say “Hey there,”. By constructing a Message Variable in ActiveCampaign, I can easily change my welcoming according to whether or not I have the contact’s given name.
I produced a variable that’s just %greeting-hey%. If I have the contact’s name, it shows up in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables really conserve me a great deal of time is by enabling me use the exact same automation over and over once again for my webinars, and I can quickly alter out all of the information. Activecampaign Instagram.
Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the price of the item, deal terms, coupon code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule changes or offer modifications.
And here it is in an e-mail. This message variable enables me to quickly alter out a countdown timer. I did mention earlier that one of the cons of ActiveCampaign is their e-mail modifying experience. I changed from MailChimp, and MailChimp happens to have the very best email modifying experience. I truly like to send out easy e-mails. Activecampaign Instagram.
I have actually discovered that really tough to do with ActiveCampaign. For awhile, I was editing emails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a fundamental design template I developed. The interface for the HTML editor appears like it was pulled from some free open-source project.
Nevertheless, adding images is a little a task. You have to select them from a file web browser. There’s no drag and drop alternative. ActiveCampaign’s HTML e-mail editor needs that you make up entirely in HTML. The option to this, if you want to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.
Adding images to ActiveCampaign’s rich text editor is a clunky experience. You require different text boxes for above and below the image. Recently I have started utilizing ActiveCampaign’s rich full-screen editor – Activecampaign Instagram. They have some good design templates, but I still desire to send out the simplest email possible. They do have some plain-looking emails, but they have some degree of minimal format, which you can’t remove.
However, with some modifications, I can make my e-mail pretty basic. I can make it immediately take up the whole window, and I can tweak the typography to be somewhat larger, and have a bit more leading. The most aggravating part of ActiveCampaign’s rich text editor is adding images. Envision you’ve just typed out a fantastic email.