Activecampaign Help Videos

Activecampaign Help Videos

Activecampaign Help VideosActivecampaign Help Videos

Then it sends out a series of e-mails to get them thinking about the webinar, and to encourage them to register. If they register, they immediately struck the “Objective” towards completion of the webinar, and the automation ends. If they don’t register, they get contributed to an automation promoting a rebroadcast of the webinar.

This enables me to customize my messaging, in other automations, based upon the contact’s engagement with the webinar – Activecampaign Help Videos. Here’s the WebinarJam integration panel: I can add tags based upon whether the contact registered, went to, missed, or based upon how long they remained in the webinar. These tags can then trigger automations within ActiveCampaign.

It costs me money, and it makes it most likely that my e-mails go to spam or Gmail’s promotions tab. Individuals who don’t open my emails make it harder for other e-mails to get to the individuals who truly desire them! The “Pro” plan of ActiveCampaign has lead scoring built in.

Here’s an automation I obtained from ActiveCampaign’s library of automations, which I use to tell which contacts aren’t engaging with my emails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it includes new tags for 7 days, thirty days, 60 days, etc Each time they open an email, a separate automation eliminates them from this automation, gets rid of all of those tags, and begins this automation over once again.

Activecampaign Help Videos

This automation can be frustrating in the beginning, and this is one of those cases where I wish ActiveCampaign had a more out-of-the-box option. However, due to the fact that you can do anything with ActiveCampaign, sometimes you need to construct things from scratch. ActiveCampaign has an alternative to erase inactive customers, which I do not suggest.

Some customers do not have actually tracking switched on, so their opens aren’t recorded. Others still wish to be subscribed however have been hectic. Here’s my reactivation series: I send out one email asking if they still want to be subscribed, and briefly explaining why I keep my email list tidy. In one week, I send them another e-mail (if they already clicked on the confirmation link in the previous e-mail, they have actually currently been removed from the automation– utilizing a different automation).

Activecampaign Help VideosActivecampaign Help Videos

The automation then unsubscribes them (Activecampaign Help Videos). My emails also have a link to a kind where they can enter their email address to let me understand that they don’t have tracking enabled. This type adds a tag that I utilize to filter those contacts out. I utilized to add this tag when they clicked a link, however when individuals do not have tracking on, it makes those links not work so reliably! I only send out a basic “do you still want my emails?” confirmation.

You can send out reward material and attempt to get the contact more engaged again. To understand how well your automations are transforming, ActiveCampaign has Goal tracking. A typical way to determine whether an Objective has actually been satisfied is if a tag has been included to the contact. This tag can be included due to the fact that your payment processor recorded a sale, or because your webinar platform taped that your contact went to a webinar.

Activecampaign Help Videos

You can also see whether the completion rate has increased or reduced, for how long it takes for contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred feature – Activecampaign Help Videos. It conserves me a lots of effort and time, and neither MailChimp nor ConvertKit has an equivalent feature.

Let’s state you have the given name of just a few of your contacts, which holds true with my list. Activecampaign Help Videos. I usually don’t require a given name to register to my list, but sometimes I get a very first name, such as when someone purchases an item. Wouldn’t it be great to greet your contacts by name, in the cases when you have it? You can do this, however it’s cumbersome.

I’m likewise filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a first name, I state “Hey,” and after that their given name. If they do not, I simply state “Hey there,”. By developing a Message Variable in ActiveCampaign, I can easily alter my welcoming according to whether or not I have the contact’s very first name.

I created a variable that’s merely %greeting-hey%. If I have the contact’s name, it shows up in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables really conserve me a great deal of time is by enabling me utilize the same automation over and over once again for my webinars, and I can rapidly alter out all of the details. Activecampaign Help Videos.

Activecampaign Help Videos

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the rate of the item, deal terms, coupon code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule modifications or deal modifications.

And here it is in an email. This message variable allows me to quickly alter out a countdown timer. I did mention earlier that one of the cons of ActiveCampaign is their email editing experience. I changed from MailChimp, and MailChimp occurs to have the finest email modifying experience. I really like to send simple e-mails. Activecampaign Help Videos.

I have actually discovered that very tough to do with ActiveCampaign. For awhile, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a basic design template I produced. The interface for the HTML editor appears like it was pulled from some free open-source project.

Activecampaign Help VideosActivecampaign Help Videos

Nevertheless, including images is a bit of a chore. You have to choose them from a file web browser. There’s no drag and drop option. ActiveCampaign’s HTML email editor needs that you compose entirely in HTML. The alternative to this, if you want to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.

Activecampaign Help Videos

Activecampaign Help VideosActivecampaign Help Videos

Adding images to ActiveCampaign’s rich text editor is a clunky experience. You require different text boxes for above and listed below the image. Lately I have begun utilizing ActiveCampaign’s abundant full-screen editor – Activecampaign Help Videos. They have some great design templates, however I still want to send the plainest e-mail possible. They do have some plain-looking e-mails, however they have some degree of minimal format, which you can’t get rid of.

But, with some adjustments, I can make my e-mail pretty standard. I can make it instantly use up the entire window, and I can tweak the typography to be slightly bigger, and have a little bit more leading. The most frustrating part of ActiveCampaign’s rich full-screen editor is adding images. Imagine you have actually just typed out a great email.