Then it sends a series of e-mails to get them interested in the webinar, and to motivate them to sign up. If they register, they immediately hit the “Objective” towards the end of the webinar, and the automation ends. If they don’t register, they get contributed to an automation promoting a rebroadcast of the webinar.
This enables me to customize my messaging, in other automations, based upon the contact’s engagement with the webinar – Activecampaign Headquarters. Here’s the WebinarJam integration panel: I can include tags based upon whether the contact registered, went to, missed out on, or based upon how long they remained in the webinar. These tags can then set off automations within ActiveCampaign.
It costs me cash, and it makes it most likely that my e-mails go to spam or Gmail’s promotions tab. Individuals who do not open my e-mails make it harder for other e-mails to get to the individuals who really desire them! The “Pro” strategy of ActiveCampaign has lead scoring constructed in.
Here’s an automation I obtained from ActiveCampaign’s library of automations, which I use to tell which contacts aren’t engaging with my emails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it adds brand-new tags for 7 days, 1 month, 60 days, etc Each time they open an e-mail, a separate automation eliminates them from this automation, eliminates all of those tags, and begins this automation over again.
This automation can be frustrating in the beginning, and this is among those cases where I want ActiveCampaign had a more out-of-the-box solution. However, due to the fact that you can do anything with ActiveCampaign, sometimes you have to develop things from scratch. ActiveCampaign has a choice to delete inactive customers, which I don’t advise.
Some customers do not have actually tracking turned on, so their opens aren’t taped. Others still wish to be subscribed however have actually been hectic. Here’s my reactivation series: I send out one e-mail asking if they still desire to be subscribed, and briefly discussing why I keep my email list clean. In one week, I send them another e-mail (if they currently clicked on the confirmation link in the previous e-mail, they have actually currently been gotten rid of from the automation– utilizing a separate automation).
The automation then unsubscribes them (Activecampaign Headquarters). My e-mails likewise have a link to a form where they can enter their email address to let me know that they do not have tracking allowed. This form includes a tag that I utilize to filter those contacts out. I used to include this tag when they clicked on a link, but when people don’t have tracking on, it makes those links not work so reliably! I only send an easy “do you still want my e-mails?” verification.
You can send out bonus content and attempt to get the contact more engaged once again. To understand how well your automations are converting, ActiveCampaign has Goal tracking. A typical method to measure whether a Goal has been fulfilled is if a tag has actually been included to the contact. This tag can be added due to the fact that your payment processor tape-recorded a sale, or due to the fact that your webinar platform recorded that your contact participated in a webinar.
You can also see whether the conclusion rate has actually increased or decreased, how long it takes for contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite feature – Activecampaign Headquarters. It conserves me a lots of time and effort, and neither MailChimp nor ConvertKit has a similar feature.
Let’s say you have the given name of just some of your contacts, which holds true with my list. Activecampaign Headquarters. I usually don’t require a given name to register to my list, but often I get a very first name, such as when somebody purchases an item. Would not it be nice to greet your contacts by name, in the cases when you have it? You can do this, but it’s cumbersome.
I’m likewise filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a very first name, I state “Hey,” and then their given name. If they do not, I simply state “Hey there,”. By building a Message Variable in ActiveCampaign, I can quickly alter my greeting according to whether or not I have the contact’s given name.
I produced a variable that’s just %greeting-hey%. If I have the contact’s name, it appears in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a lot of time is by allowing me use the same automation over and over again for my webinars, and I can quickly alter out all of the information. Activecampaign Headquarters.
Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the price of the product, deal terms, coupon code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule modifications or deal changes.
And here it is in an email. This message variable enables me to easily change out a countdown timer. I did mention earlier that one of the cons of ActiveCampaign is their e-mail editing experience. I switched from MailChimp, and MailChimp occurs to have the very best e-mail editing experience. I actually like to send easy emails. Activecampaign Headquarters.
I have actually discovered that extremely hard to do with ActiveCampaign. For some time, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is rather clunky. For a very long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a standard template I created. The user interface for the HTML editor looks like it was pulled from some complimentary open-source project.
However, including images is a little bit of a chore. You have to pick them from a file web browser. There’s no drag and drop option. ActiveCampaign’s HTML e-mail editor needs that you compose completely in HTML. The alternative to this, if you wish to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.
Adding images to ActiveCampaign’s rich full-screen editor is a cumbersome experience. You need different text boxes for above and below the image. Recently I have actually begun utilizing ActiveCampaign’s rich text editor – Activecampaign Headquarters. They have some good templates, however I still desire to send out the plainest email possible. They do have some plain-looking emails, however they have some degree of minimal formatting, which you can’t remove.
But, with some changes, I can make my email pretty standard. I can make it instantly use up the whole window, and I can modify the typography to be slightly bigger, and have a little bit more leading. The most aggravating part of ActiveCampaign’s abundant full-screen editor is including images. Picture you have actually just typed out a great e-mail.