Then it sends a series of emails to get them thinking about the webinar, and to motivate them to sign up. If they register, they instantly struck the “Objective” toward completion of the webinar, and the automation ends. If they do not sign up, they get contributed to an automation promoting a rebroadcast of the webinar.
This allows me to customize my messaging, in other automations, based upon the contact’s engagement with the webinar – Activecampaign Faq. Here’s the WebinarJam combination panel: I can include tags based upon whether the contact registered, attended, missed, or based upon how long they remained in the webinar. These tags can then activate automations within ActiveCampaign.
It costs me money, and it makes it most likely that my e-mails go to spam or Gmail’s promotions tab. People who don’t open my e-mails make it harder for other e-mails to get to individuals who actually desire them! The “Pro” plan of ActiveCampaign has actually lead scoring built in.
Here’s an automation I got from ActiveCampaign’s library of automations, which I use to tell which contacts aren’t engaging with my emails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it includes brand-new tags for 7 days, 1 month, 60 days, etc Each time they open an email, a separate automation eliminates them from this automation, removes all of those tags, and starts this automation over again.
This automation can be overwhelming in the beginning, and this is among those cases where I wish ActiveCampaign had a more out-of-the-box option. But, since you can do anything with ActiveCampaign, sometimes you need to construct things from scratch. ActiveCampaign has an option to erase inactive customers, which I don’t suggest.
Some subscribers don’t have actually tracking turned on, so their opens aren’t taped. Others still want to be subscribed but have actually been busy. Here’s my reactivation series: I send one e-mail asking if they still wish to be subscribed, and briefly describing why I keep my email list clean. In one week, I send them another email (if they already clicked on the verification link in the previous e-mail, they have actually currently been removed from the automation– using a different automation).
The automation then unsubscribes them (Activecampaign Faq). My emails likewise have a link to a kind where they can enter their email address to let me understand that they don’t have tracking enabled. This type includes a tag that I use to filter those contacts out. I used to include this tag when they clicked a link, however when people don’t have tracking on, it makes those links not work so reliably! I only send a simple “do you still desire my e-mails?” confirmation.
You can send out benefit material and try to get the contact more engaged once again. To know how well your automations are transforming, ActiveCampaign has Objective tracking. A typical way to measure whether a Goal has been satisfied is if a tag has actually been contributed to the contact. This tag can be added since your payment processor tape-recorded a sale, or because your webinar platform recorded that your contact attended a webinar.
You can likewise see whether the completion rate has actually increased or decreased, the length of time it takes for contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite function – Activecampaign Faq. It saves me a lots of time and effort, and neither MailChimp nor ConvertKit has a comparable function.
Let’s state you have the given name of just some of your contacts, which is the case with my list. Activecampaign Faq. I typically do not require a given name to register to my list, but in some cases I get a very first name, such as when somebody purchases a product. Wouldn’t it be good to greet your contacts by name, in the events when you have it? You can do this, but it’s cumbersome.
I’m likewise filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a given name, I state “Hey,” and then their given name. If they do not, I just state “Hey there,”. By developing a Message Variable in ActiveCampaign, I can easily change my welcoming according to whether or not I have the contact’s very first name.
I created a variable that’s just %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables truly save me a great deal of time is by enabling me utilize the very same automation over and over once again for my webinars, and I can quickly change out all of the details. Activecampaign Faq.
Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the price of the product, deal terms, voucher code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule changes or deal modifications.
And here it is in an email. This message variable allows me to quickly alter out a countdown timer. I did point out earlier that a person of the cons of ActiveCampaign is their e-mail editing experience. I changed from MailChimp, and MailChimp happens to have the very best e-mail modifying experience. I really like to send out simple e-mails. Activecampaign Faq.
I have actually found that really hard to do with ActiveCampaign. For awhile, I was modifying emails in ActiveCampaign’s hybrid editor, which is rather clunky. For a very long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a standard template I produced. The interface for the HTML editor appears like it was pulled from some totally free open-source task.
Nevertheless, including images is a bit of a task. You need to choose them from a file browser. There’s no drag and drop option. ActiveCampaign’s HTML e-mail editor requires that you make up totally in HTML. The alternative to this, if you wish to have control over the HTML, is to edit pure HTML, with a preview on the side.
Adding images to ActiveCampaign’s rich full-screen editor is a cumbersome experience. You need separate text boxes for above and listed below the image. Lately I have actually begun using ActiveCampaign’s abundant full-screen editor – Activecampaign Faq. They have some nice templates, however I still desire to send the plainest email possible. They do have some plain-looking e-mails, however they have some degree of very little formatting, which you can’t eliminate.
But, with some modifications, I can make my e-mail pretty basic. I can make it instantly use up the entire window, and I can modify the typography to be a little larger, and have a little bit more prominent. The most discouraging part of ActiveCampaign’s rich full-screen editor is including images. Imagine you’ve simply typed out a great e-mail.