Then it sends out a series of emails to get them thinking about the webinar, and to motivate them to register. If they register, they immediately hit the “Objective” toward the end of the webinar, and the automation ends. If they don’t register, they get contributed to an automation promoting a rebroadcast of the webinar.
This enables me to tailor my messaging, in other automations, based upon the contact’s engagement with the webinar – Activecampaign Developer. Here’s the WebinarJam combination panel: I can add tags based upon whether the contact registered, went to, missed, or based upon for how long they remained in the webinar. These tags can then trigger automations within ActiveCampaign.
It costs me money, and it makes it more most likely that my emails go to spam or Gmail’s promotions tab. Individuals who do not open my emails make it harder for other e-mails to get to the individuals who really want them! The “Pro” plan of ActiveCampaign has lead scoring integrated in.
Here’s an automation I got from ActiveCampaign’s library of automations, which I utilize to tell which contacts aren’t engaging with my emails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it includes new tags for 7 days, 30 days, 60 days, etc Each time they open an e-mail, a separate automation removes them from this automation, removes all of those tags, and begins this automation over once again.
This automation can be frustrating initially, and this is among those cases where I wish ActiveCampaign had a more out-of-the-box solution. But, since you can do anything with ActiveCampaign, sometimes you have to develop things from scratch. ActiveCampaign has a choice to erase non-active subscribers, which I don’t recommend.
Some subscribers don’t have actually tracking turned on, so their opens aren’t tape-recorded. Others still want to be subscribed however have been busy. Here’s my reactivation sequence: I send out one e-mail asking if they still wish to be subscribed, and briefly discussing why I keep my email list tidy. In one week, I send them another e-mail (if they currently clicked on the verification link in the previous email, they’ve already been removed from the automation– using a different automation).
The automation then unsubscribes them (Activecampaign Developer). My emails likewise have a link to a kind where they can enter their email address to let me understand that they don’t have tracking made it possible for. This form adds a tag that I use to filter those contacts out. I utilized to include this tag when they clicked on a link, but when people don’t have tracking on, it makes those links not work so reliably! I only send a simple “do you still desire my emails?” confirmation.
You can send out bonus offer content and attempt to get the contact more engaged again. To know how well your automations are transforming, ActiveCampaign has Goal tracking. A typical method to determine whether an Objective has actually been satisfied is if a tag has actually been contributed to the contact. This tag can be added since your payment processor tape-recorded a sale, or due to the fact that your webinar platform recorded that your contact went to a webinar.
You can also see whether the conclusion rate has increased or decreased, for how long it considers contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred function – Activecampaign Developer. It conserves me a lots of time and effort, and neither MailChimp nor ConvertKit has an equivalent feature.
Let’s say you have the given name of only a few of your contacts, which is the case with my list. Activecampaign Developer. I generally do not require a given name to register to my list, but sometimes I get a given name, such as when somebody buys an item. Would not it be nice to greet your contacts by name, in the cases when you have it? You can do this, but it’s cumbersome.
I’m also filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a given name, I say “Hey,” and then their first name. If they do not, I just state “Hey there,”. By building a Message Variable in ActiveCampaign, I can easily change my welcoming according to whether or not I have the contact’s very first name.
I created a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables actually save me a lot of time is by enabling me use the very same automation over and over once again for my webinars, and I can rapidly alter out all of the information. Activecampaign Developer.
Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the cost of the item, deal terms, coupon code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule changes or deal changes.
And here it remains in an email. This message variable enables me to easily change out a countdown timer. I did mention earlier that a person of the cons of ActiveCampaign is their email editing experience. I switched from MailChimp, and MailChimp takes place to have the very best email modifying experience. I truly like to send out easy emails. Activecampaign Developer.
I’ve found that extremely tough to do with ActiveCampaign. For awhile, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is rather clunky. For a very long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a fundamental design template I developed. The user interface for the HTML editor looks like it was pulled from some free open-source task.
Nevertheless, including images is a little bit of a chore. You have to choose them from a file browser. There’s no drag and drop option. ActiveCampaign’s HTML e-mail editor requires that you make up completely in HTML. The option to this, if you desire to have control over the HTML, is to edit pure HTML, with a preview on the side.
Including images to ActiveCampaign’s rich full-screen editor is a cumbersome experience. You need different text boxes for above and below the image. Lately I have actually started using ActiveCampaign’s abundant text editor – Activecampaign Developer. They have some nice templates, but I still want to send out the plainest email possible. They do have some plain-looking emails, but they have some degree of minimal formatting, which you can’t remove.
But, with some adjustments, I can make my email quite standard. I can make it instantly take up the entire window, and I can fine-tune the typography to be slightly bigger, and have a little bit more prominent. The most discouraging part of ActiveCampaign’s rich text editor is adding images. Picture you’ve just typed out a great email.