Then it sends a series of e-mails to get them interested in the webinar, and to encourage them to register. If they register, they instantly struck the “Goal” towards the end of the webinar, and the automation ends. If they do not sign up, they get contributed to an automation promoting a rebroadcast of the webinar.
This allows me to customize my messaging, in other automations, based upon the contact’s engagement with the webinar – Activecampaign Basics. Here’s the WebinarJam integration panel: I can include tags based upon whether the contact registered, attended, missed out on, or based upon the length of time they remained in the webinar. These tags can then trigger automations within ActiveCampaign.
It costs me cash, and it makes it more likely that my emails go to spam or Gmail’s promos tab. Individuals who do not open my emails make it harder for other emails to get to individuals who actually desire them! The “Pro” strategy of ActiveCampaign has actually lead scoring integrated in.
Here’s an automation I received from ActiveCampaign’s library of automations, which I utilize to inform which contacts aren’t engaging with my emails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it includes new tags for 7 days, 1 month, 60 days, etc Each time they open an e-mail, a separate automation eliminates them from this automation, gets rid of all of those tags, and starts this automation over once again.
This automation can be overwhelming in the beginning, and this is among those cases where I want ActiveCampaign had a more out-of-the-box solution. However, since you can do anything with ActiveCampaign, sometimes you have to develop things from scratch. ActiveCampaign has an option to delete inactive customers, which I do not suggest.
Some customers don’t have tracking turned on, so their opens aren’t taped. Others still desire to be subscribed but have actually been hectic. Here’s my reactivation series: I send one e-mail asking if they still wish to be subscribed, and briefly explaining why I keep my email list clean. In one week, I send them another email (if they already clicked the confirmation link in the previous email, they have actually already been eliminated from the automation– utilizing a separate automation).
The automation then unsubscribes them (Activecampaign Basics). My emails likewise have a link to a form where they can enter their email address to let me understand that they do not have tracking made it possible for. This type includes a tag that I utilize to filter those contacts out. I utilized to add this tag when they clicked a link, however when people do not have tracking on, it makes those links not work so reliably! I just send out a simple “do you still want my e-mails?” verification.
You can send bonus offer material and try to get the contact more engaged again. To know how well your automations are transforming, ActiveCampaign has Goal tracking. A common method to determine whether a Goal has been satisfied is if a tag has been contributed to the contact. This tag can be added since your payment processor recorded a sale, or since your webinar platform taped that your contact participated in a webinar.
You can likewise see whether the conclusion rate has actually increased or decreased, for how long it considers contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred feature – Activecampaign Basics. It saves me a heap of effort and time, and neither MailChimp nor ConvertKit has a similar function.
Let’s state you have the very first name of just some of your contacts, which holds true with my list. Activecampaign Basics. I generally don’t need a very first name to register to my list, however sometimes I get a given name, such as when someone purchases a product. Would not it be good to welcome your contacts by name, in the events when you have it? You can do this, but it’s cumbersome.
I’m also filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a first name, I state “Hey,” and after that their given name. If they do not, I simply state “Hey there,”. By constructing a Message Variable in ActiveCampaign, I can easily change my greeting according to whether I have the contact’s first name.
I developed a variable that’s simply %greeting-hey%. If I have the contact’s name, it appears in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually conserve me a lot of time is by enabling me use the same automation over and over again for my webinars, and I can rapidly alter out all of the information. Activecampaign Basics.
Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the cost of the item, offer terms, voucher code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule changes or deal changes.
And here it is in an email. This message variable enables me to quickly change out a countdown timer. I did point out earlier that one of the cons of ActiveCampaign is their email modifying experience. I changed from MailChimp, and MailChimp occurs to have the finest e-mail modifying experience. I really like to send out easy e-mails. Activecampaign Basics.
I have actually discovered that very hard to do with ActiveCampaign. For awhile, I was modifying emails in ActiveCampaign’s hybrid editor, which is rather clunky. For a long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a basic template I developed. The user interface for the HTML editor looks like it was pulled from some totally free open-source task.
Nevertheless, adding images is a little bit of a chore. You need to pick them from a file web browser. There’s no drag and drop option. ActiveCampaign’s HTML email editor requires that you compose entirely in HTML. The alternative to this, if you want to have control over the HTML, is to edit pure HTML, with a preview on the side.
Adding images to ActiveCampaign’s rich full-screen editor is a clunky experience. You require separate text boxes for above and listed below the image. Lately I have started utilizing ActiveCampaign’s abundant full-screen editor – Activecampaign Basics. They have some good templates, however I still desire to send out the plainest e-mail possible. They do have some plain-looking emails, but they have some degree of very little format, which you can’t remove.
However, with some adjustments, I can make my email quite basic. I can make it automatically take up the entire window, and I can fine-tune the typography to be somewhat bigger, and have a little more leading. The most aggravating part of ActiveCampaign’s rich full-screen editor is adding images. Picture you have actually just typed out a terrific e-mail.