Activecampaign Api Docs

Activecampaign Api Docs

Activecampaign Api DocsActivecampaign Api Docs

Then it sends out a series of emails to get them interested in the webinar, and to encourage them to sign up. If they register, they right away hit the “Objective” toward completion of the webinar, and the automation ends. If they don’t register, they get contributed to an automation promoting a rebroadcast of the webinar.

This allows me to personalize my messaging, in other automations, based upon the contact’s engagement with the webinar – Activecampaign Api Docs. Here’s the WebinarJam combination panel: I can include tags based upon whether the contact registered, went to, missed out on, or based upon the length of time they remained in the webinar. These tags can then trigger automations within ActiveCampaign.

It costs me money, and it makes it most likely that my emails go to spam or Gmail’s promos tab. People who don’t open my emails make it harder for other emails to get to the people who really want them! The “Pro” strategy of ActiveCampaign has lead scoring constructed in.

Here’s an automation I obtained from ActiveCampaign’s library of automations, which I utilize to tell which contacts aren’t engaging with my emails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it adds brand-new tags for 7 days, one month, 60 days, etc Each time they open an email, a separate automation removes them from this automation, eliminates all of those tags, and starts this automation over again.

Activecampaign Api Docs

This automation can be overwhelming in the beginning, and this is one of those cases where I want ActiveCampaign had a more out-of-the-box service. But, since you can do anything with ActiveCampaign, often you have to develop things from scratch. ActiveCampaign has an option to delete inactive customers, which I do not suggest.

Some customers don’t have tracking switched on, so their opens aren’t tape-recorded. Others still desire to be subscribed but have been busy. Here’s my reactivation sequence: I send out one email asking if they still want to be subscribed, and briefly describing why I keep my email list clean. In one week, I send them another email (if they currently clicked on the verification link in the previous e-mail, they’ve already been gotten rid of from the automation– utilizing a separate automation).

Activecampaign Api DocsActivecampaign Api Docs

The automation then unsubscribes them (Activecampaign Api Docs). My e-mails likewise have a link to a type where they can enter their email address to let me know that they don’t have tracking made it possible for. This form includes a tag that I utilize to filter those contacts out. I utilized to add this tag when they clicked on a link, but when people don’t have tracking on, it makes those links not work so reliably! I only send a simple “do you still want my emails?” verification.

You can send bonus offer material and try to get the contact more engaged once again. To know how well your automations are transforming, ActiveCampaign has Objective tracking. A typical method to determine whether an Objective has actually been satisfied is if a tag has been contributed to the contact. This tag can be included due to the fact that your payment processor recorded a sale, or because your webinar platform taped that your contact attended a webinar.

Activecampaign Api Docs

You can likewise see whether the completion rate has increased or decreased, the length of time it takes for contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite feature – Activecampaign Api Docs. It saves me a lots of time and effort, and neither MailChimp nor ConvertKit has a comparable function.

Let’s state you have the given name of just a few of your contacts, which is the case with my list. Activecampaign Api Docs. I usually don’t require a first name to sign up to my list, but in some cases I get a first name, such as when somebody buys an item. Wouldn’t it be nice to greet your contacts by name, in the events when you have it? You can do this, but it’s troublesome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a given name, I state “Hey,” and after that their very first name. If they don’t, I simply state “Hey there,”. By developing a Message Variable in ActiveCampaign, I can quickly alter my greeting according to whether or not I have the contact’s given name.

I created a variable that’s merely %greeting-hey%. If I have the contact’s name, it shows up in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually conserve me a lot of time is by enabling me utilize the exact same automation over and over once again for my webinars, and I can rapidly change out all of the information. Activecampaign Api Docs.

Activecampaign Api Docs

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the rate of the item, offer terms, coupon code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule modifications or deal modifications.

And here it remains in an email. This message variable enables me to quickly alter out a countdown timer. I did discuss earlier that a person of the cons of ActiveCampaign is their e-mail modifying experience. I switched from MailChimp, and MailChimp takes place to have the finest e-mail editing experience. I actually like to send easy e-mails. Activecampaign Api Docs.

I have actually found that very hard to do with ActiveCampaign. For some time, I was modifying emails in ActiveCampaign’s hybrid editor, which is rather clunky. For a long period of time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a fundamental design template I developed. The user interface for the HTML editor looks like it was pulled from some complimentary open-source task.

Activecampaign Api DocsActivecampaign Api Docs

Nevertheless, adding images is a little bit of a task. You have to choose them from a file browser. There’s no drag and drop alternative. ActiveCampaign’s HTML e-mail editor requires that you compose totally in HTML. The option to this, if you wish to have control over the HTML, is to modify pure HTML, with a preview on the side.

Activecampaign Api Docs

Activecampaign Api DocsActivecampaign Api Docs

Including images to ActiveCampaign’s rich full-screen editor is a cumbersome experience. You need separate text boxes for above and below the image. Recently I have actually begun using ActiveCampaign’s rich text editor – Activecampaign Api Docs. They have some nice templates, however I still want to send the simplest email possible. They do have some plain-looking e-mails, but they have some degree of very little formatting, which you can’t remove.

But, with some adjustments, I can make my e-mail quite basic. I can make it immediately take up the whole window, and I can fine-tune the typography to be slightly bigger, and have a bit more leading. The most discouraging part of ActiveCampaign’s rich full-screen editor is including images. Picture you’ve simply typed out a terrific e-mail.