Then it sends out a series of emails to get them interested in the webinar, and to encourage them to sign up. If they sign up, they immediately hit the “Goal” towards the end of the webinar, and the automation ends. If they do not sign up, they get included to an automation promoting a rebroadcast of the webinar.
This allows me to tailor my messaging, in other automations, based upon the contact’s engagement with the webinar – “Active Campaign”. Here’s the WebinarJam integration panel: I can add tags based upon whether the contact signed up, participated in, missed, or based upon how long they remained in the webinar. These tags can then activate automations within ActiveCampaign.
It costs me cash, and it makes it most likely that my e-mails go to spam or Gmail’s promotions tab. Individuals who do not open my e-mails make it harder for other emails to get to the individuals who truly desire them! The “Pro” plan of ActiveCampaign has actually lead scoring constructed in.
Here’s an automation I got from ActiveCampaign’s library of automations, which I use to inform which contacts aren’t engaging with my emails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it includes brand-new tags for 7 days, 1 month, 60 days, etc Each time they open an email, a different automation removes them from this automation, eliminates all of those tags, and starts this automation over once again.
This automation can be frustrating in the beginning, and this is one of those cases where I want ActiveCampaign had a more out-of-the-box solution. But, because you can do anything with ActiveCampaign, sometimes you need to build things from scratch. ActiveCampaign has a choice to delete non-active customers, which I don’t advise.
Some subscribers don’t have tracking switched on, so their opens aren’t taped. Others still wish to be subscribed however have actually been hectic. Here’s my reactivation series: I send out one e-mail asking if they still wish to be subscribed, and briefly describing why I keep my email list clean. In one week, I send them another e-mail (if they currently clicked on the verification link in the previous email, they have actually already been eliminated from the automation– using a different automation).
The automation then unsubscribes them (“Active Campaign”). My emails likewise have a link to a kind where they can enter their email address to let me know that they don’t have tracking allowed. This kind adds a tag that I use to filter those contacts out. I utilized to include this tag when they clicked on a link, however when people do not have tracking on, it makes those links not work so reliably! I just send out a basic “do you still want my e-mails?” verification.
You can send perk content and try to get the contact more engaged again. To know how well your automations are converting, ActiveCampaign has Goal tracking. A typical method to determine whether an Objective has actually been satisfied is if a tag has actually been included to the contact. This tag can be included since your payment processor recorded a sale, or because your webinar platform taped that your contact attended a webinar.
You can also see whether the completion rate has increased or reduced, how long it considers contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite function – “Active Campaign”. It conserves me a lots of effort and time, and neither MailChimp nor ConvertKit has a similar feature.
Let’s state you have the given name of just some of your contacts, which is the case with my list. “Active Campaign”. I typically don’t need a very first name to register to my list, but sometimes I get a very first name, such as when somebody purchases an item. Wouldn’t it be good to greet your contacts by name, in the cases when you have it? You can do this, however it’s cumbersome.
I’m likewise filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a given name, I state “Hey,” and then their given name. If they do not, I simply say “Hey there,”. By developing a Message Variable in ActiveCampaign, I can quickly change my welcoming according to whether I have the contact’s first name.
I developed a variable that’s simply %greeting-hey%. If I have the contact’s name, it appears in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a great deal of time is by allowing me utilize the same automation over and over once again for my webinars, and I can rapidly alter out all of the information. “Active Campaign”.
Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the rate of the product, offer terms, voucher code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule changes or deal modifications.
And here it remains in an email. This message variable allows me to easily change out a countdown timer. I did mention earlier that one of the cons of ActiveCampaign is their e-mail modifying experience. I changed from MailChimp, and MailChimp takes place to have the finest email modifying experience. I actually like to send simple emails. “Active Campaign”.
I’ve discovered that very hard to do with ActiveCampaign. For some time, I was editing emails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a very long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a basic template I produced. The interface for the HTML editor looks like it was pulled from some free open-source job.
However, adding images is a bit of a chore. You need to pick them from a file web browser. There’s no drag and drop choice. ActiveCampaign’s HTML email editor requires that you make up totally in HTML. The option to this, if you desire to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.
Including images to ActiveCampaign’s rich text editor is a clunky experience. You require separate text boxes for above and below the image. Recently I have actually started using ActiveCampaign’s rich full-screen editor – “Active Campaign”. They have some nice templates, however I still wish to send out the simplest e-mail possible. They do have some plain-looking e-mails, however they have some degree of very little format, which you can’t eliminate.
However, with some adjustments, I can make my e-mail quite basic. I can make it instantly use up the entire window, and I can tweak the typography to be slightly larger, and have a little bit more leading. The most frustrating part of ActiveCampaign’s rich text editor is including images. Envision you have actually simply typed out an excellent email.