Active Campaign Woocommerce Plugin

Active Campaign Woocommerce Plugin

Active Campaign Woocommerce PluginActive Campaign Woocommerce Plugin

Then it sends out a series of e-mails to get them thinking about the webinar, and to motivate them to register. If they register, they immediately hit the “Goal” toward the end of the webinar, and the automation ends. If they don’t register, they get included to an automation promoting a rebroadcast of the webinar.

This allows me to customize my messaging, in other automations, based upon the contact’s engagement with the webinar – Active Campaign Woocommerce Plugin. Here’s the WebinarJam integration panel: I can add tags based upon whether the contact signed up, attended, missed, or based upon for how long they remained in the webinar. These tags can then trigger automations within ActiveCampaign.

It costs me money, and it makes it more likely that my e-mails go to spam or Gmail’s promotions tab. Individuals who don’t open my emails make it harder for other e-mails to get to individuals who truly desire them! The “Pro” strategy of ActiveCampaign has lead scoring constructed in.

Here’s an automation I obtained from ActiveCampaign’s library of automations, which I use to tell which contacts aren’t engaging with my emails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it adds new tags for 7 days, one month, 60 days, etc Each time they open an e-mail, a different automation removes them from this automation, eliminates all of those tags, and starts this automation over again.

Active Campaign Woocommerce Plugin

This automation can be frustrating at initially, and this is among those cases where I wish ActiveCampaign had a more out-of-the-box option. However, since you can do anything with ActiveCampaign, in some cases you have to build things from scratch. ActiveCampaign has a choice to erase non-active customers, which I do not suggest.

Some subscribers do not have tracking turned on, so their opens aren’t taped. Others still desire to be subscribed but have actually been busy. Here’s my reactivation series: I send one email asking if they still desire to be subscribed, and briefly describing why I keep my e-mail list tidy. In one week, I send them another email (if they already clicked the confirmation link in the previous e-mail, they’ve already been eliminated from the automation– using a different automation).

Active Campaign Woocommerce PluginActive Campaign Woocommerce Plugin

The automation then unsubscribes them (Active Campaign Woocommerce Plugin). My emails likewise have a link to a form where they can enter their e-mail address to let me understand that they don’t have tracking made it possible for. This kind includes a tag that I use to filter those contacts out. I utilized to add this tag when they clicked on a link, however when people do not have tracking on, it makes those links not work so dependably! I just send out an easy “do you still desire my e-mails?” verification.

You can send out reward material and attempt to get the contact more engaged once again. To understand how well your automations are converting, ActiveCampaign has Goal tracking. A common method to measure whether an Objective has been satisfied is if a tag has actually been included to the contact. This tag can be added since your payment processor tape-recorded a sale, or because your webinar platform recorded that your contact participated in a webinar.

Active Campaign Woocommerce Plugin

You can also see whether the completion rate has actually increased or decreased, the length of time it takes for contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite function – Active Campaign Woocommerce Plugin. It saves me a ton of time and effort, and neither MailChimp nor ConvertKit has a comparable feature.

Let’s state you have the first name of just a few of your contacts, which is the case with my list. Active Campaign Woocommerce Plugin. I normally don’t need a first name to sign up to my list, but often I get a very first name, such as when somebody purchases a product. Would not it be great to greet your contacts by name, in the cases when you have it? You can do this, however it’s cumbersome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a very first name, I state “Hey,” and then their very first name. If they don’t, I just say “Hey there,”. By building a Message Variable in ActiveCampaign, I can quickly alter my welcoming according to whether or not I have the contact’s given name.

I created a variable that’s simply %greeting-hey%. If I have the contact’s name, it shows up in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables actually save me a lot of time is by allowing me use the exact same automation over and over again for my webinars, and I can quickly alter out all of the details. Active Campaign Woocommerce Plugin.

Active Campaign Woocommerce Plugin

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the cost of the item, deal terms, voucher code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule changes or offer changes.

And here it remains in an email. This message variable allows me to quickly alter out a countdown timer. I did discuss earlier that one of the cons of ActiveCampaign is their email editing experience. I switched from MailChimp, and MailChimp takes place to have the finest email modifying experience. I actually like to send basic e-mails. Active Campaign Woocommerce Plugin.

I’ve found that extremely tough to do with ActiveCampaign. For awhile, I was editing e-mails in ActiveCampaign’s hybrid editor, which is quite clunky. For a very long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a fundamental design template I produced. The interface for the HTML editor looks like it was pulled from some free open-source job.

Active Campaign Woocommerce PluginActive Campaign Woocommerce Plugin

Nevertheless, including images is a little a chore. You need to pick them from a file browser. There’s no drag and drop alternative. ActiveCampaign’s HTML email editor needs that you make up entirely in HTML. The alternative to this, if you want to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.

Active Campaign Woocommerce Plugin

Active Campaign Woocommerce PluginActive Campaign Woocommerce Plugin

Adding images to ActiveCampaign’s rich text editor is a clunky experience. You need different text boxes for above and below the image. Lately I have begun using ActiveCampaign’s abundant text editor – Active Campaign Woocommerce Plugin. They have some nice templates, however I still wish to send out the simplest e-mail possible. They do have some plain-looking emails, however they have some degree of minimal formatting, which you can’t get rid of.

But, with some adjustments, I can make my email quite fundamental. I can make it instantly take up the whole window, and I can tweak the typography to be a little bigger, and have a little more prominent. The most frustrating part of ActiveCampaign’s abundant full-screen editor is adding images. Imagine you have actually just typed out a fantastic email.