Active Campaign Webinar Sequence With Goals

Active Campaign Webinar Sequence With Goals

Active Campaign Webinar Sequence With GoalsActive Campaign Webinar Sequence With Goals

Then it sends out a series of emails to get them thinking about the webinar, and to encourage them to register. If they register, they right away hit the “Objective” toward completion of the webinar, and the automation ends. If they don’t register, they get contributed to an automation promoting a rebroadcast of the webinar.

This allows me to personalize my messaging, in other automations, based upon the contact’s engagement with the webinar – Active Campaign Webinar Sequence With Goals. Here’s the WebinarJam combination panel: I can add tags based upon whether the contact signed up, went to, missed, or based upon how long they remained in the webinar. These tags can then set off automations within ActiveCampaign.

It costs me cash, and it makes it more most likely that my emails go to spam or Gmail’s promos tab. Individuals who do not open my e-mails make it harder for other e-mails to get to individuals who truly want them! The “Pro” strategy of ActiveCampaign has actually lead scoring integrated in.

Here’s an automation I received from ActiveCampaign’s library of automations, which I use to inform which contacts aren’t engaging with my emails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it adds new tags for 7 days, 1 month, 60 days, etc Each time they open an email, a different automation removes them from this automation, gets rid of all of those tags, and starts this automation over again.

Active Campaign Webinar Sequence With Goals

This automation can be frustrating initially, and this is among those cases where I wish ActiveCampaign had a more out-of-the-box option. But, due to the fact that you can do anything with ActiveCampaign, sometimes you have to develop things from scratch. ActiveCampaign has an option to erase non-active customers, which I do not suggest.

Some subscribers don’t have actually tracking switched on, so their opens aren’t recorded. Others still want to be subscribed however have actually been busy. Here’s my reactivation series: I send out one e-mail asking if they still wish to be subscribed, and briefly explaining why I keep my email list tidy. In one week, I send them another e-mail (if they already clicked on the verification link in the previous email, they have actually already been eliminated from the automation– using a different automation).

Active Campaign Webinar Sequence With GoalsActive Campaign Webinar Sequence With Goals

The automation then unsubscribes them (Active Campaign Webinar Sequence With Goals). My e-mails also have a link to a form where they can enter their email address to let me know that they do not have tracking made it possible for. This form adds a tag that I utilize to filter those contacts out. I used to add this tag when they clicked on a link, however when people do not have tracking on, it makes those links not work so dependably! I only send a basic “do you still desire my e-mails?” verification.

You can send out reward content and try to get the contact more engaged once again. To know how well your automations are converting, ActiveCampaign has Goal tracking. A common way to determine whether a Goal has been met is if a tag has been included to the contact. This tag can be included since your payment processor recorded a sale, or since your webinar platform taped that your contact attended a webinar.

Active Campaign Webinar Sequence With Goals

You can likewise see whether the completion rate has increased or reduced, how long it takes for contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred feature – Active Campaign Webinar Sequence With Goals. It conserves me a ton of effort and time, and neither MailChimp nor ConvertKit has a comparable function.

Let’s say you have the first name of only a few of your contacts, which is the case with my list. Active Campaign Webinar Sequence With Goals. I typically do not need a given name to sign up to my list, however often I get a very first name, such as when someone purchases a product. Would not it be great to greet your contacts by name, in the events when you have it? You can do this, but it’s cumbersome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a given name, I state “Hey,” and after that their given name. If they do not, I simply say “Hey there,”. By building a Message Variable in ActiveCampaign, I can quickly change my welcoming according to whether or not I have the contact’s first name.

I produced a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables truly conserve me a great deal of time is by enabling me utilize the exact same automation over and over once again for my webinars, and I can rapidly alter out all of the information. Active Campaign Webinar Sequence With Goals.

Active Campaign Webinar Sequence With Goals

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the cost of the item, deal terms, voucher code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule changes or deal modifications.

And here it is in an e-mail. This message variable enables me to quickly alter out a countdown timer. I did mention earlier that one of the cons of ActiveCampaign is their email modifying experience. I changed from MailChimp, and MailChimp takes place to have the very best e-mail editing experience. I actually like to send basic emails. Active Campaign Webinar Sequence With Goals.

I’ve found that extremely hard to do with ActiveCampaign. For awhile, I was editing e-mails in ActiveCampaign’s hybrid editor, which is rather clunky. For a long period of time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a basic design template I developed. The interface for the HTML editor appears like it was pulled from some free open-source job.

Active Campaign Webinar Sequence With GoalsActive Campaign Webinar Sequence With Goals

However, adding images is a bit of a task. You need to pick them from a file web browser. There’s no drag and drop choice. ActiveCampaign’s HTML e-mail editor requires that you compose totally in HTML. The option to this, if you desire to have control over the HTML, is to modify pure HTML, with a preview on the side.

Active Campaign Webinar Sequence With Goals

Active Campaign Webinar Sequence With GoalsActive Campaign Webinar Sequence With Goals

Including images to ActiveCampaign’s rich text editor is a clunky experience. You require separate text boxes for above and listed below the image. Lately I have actually started utilizing ActiveCampaign’s abundant full-screen editor – Active Campaign Webinar Sequence With Goals. They have some good design templates, but I still want to send the plainest email possible. They do have some plain-looking e-mails, however they have some degree of minimal format, which you can’t remove.

But, with some changes, I can make my e-mail pretty fundamental. I can make it immediately use up the whole window, and I can tweak the typography to be somewhat bigger, and have a little bit more leading. The most aggravating part of ActiveCampaign’s rich text editor is adding images. Imagine you have actually just typed out a terrific e-mail.