Active Campaign Webinar Ninja

Active Campaign Webinar Ninja

Active Campaign Webinar NinjaActive Campaign Webinar Ninja

Then it sends out a series of emails to get them thinking about the webinar, and to motivate them to register. If they register, they immediately hit the “Goal” towards the end of the webinar, and the automation ends. If they don’t sign up, they get contributed to an automation promoting a rebroadcast of the webinar.

This enables me to customize my messaging, in other automations, based upon the contact’s engagement with the webinar – Active Campaign Webinar Ninja. Here’s the WebinarJam integration panel: I can add tags based upon whether the contact registered, went to, missed out on, or based upon for how long they remained in the webinar. These tags can then set off automations within ActiveCampaign.

It costs me cash, and it makes it more likely that my e-mails go to spam or Gmail’s promos tab. Individuals who don’t open my emails make it harder for other emails to get to the individuals who actually want them! The “Pro” strategy of ActiveCampaign has lead scoring integrated in.

Here’s an automation I got from ActiveCampaign’s library of automations, which I utilize to tell which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it adds new tags for 7 days, one month, 60 days, etc Each time they open an email, a different automation eliminates them from this automation, eliminates all of those tags, and begins this automation over once again.

Active Campaign Webinar Ninja

This automation can be overwhelming in the beginning, and this is one of those cases where I wish ActiveCampaign had a more out-of-the-box option. But, due to the fact that you can do anything with ActiveCampaign, in some cases you need to build things from scratch. ActiveCampaign has an alternative to delete non-active subscribers, which I do not advise.

Some customers don’t have tracking turned on, so their opens aren’t recorded. Others still wish to be subscribed however have actually been busy. Here’s my reactivation series: I send one e-mail asking if they still desire to be subscribed, and briefly explaining why I keep my email list clean. In one week, I send them another email (if they already clicked on the verification link in the previous e-mail, they’ve already been eliminated from the automation– utilizing a different automation).

Active Campaign Webinar NinjaActive Campaign Webinar Ninja

The automation then unsubscribes them (Active Campaign Webinar Ninja). My emails likewise have a link to a form where they can enter their email address to let me know that they don’t have tracking enabled. This form adds a tag that I use to filter those contacts out. I utilized to include this tag when they clicked a link, but when people do not have tracking on, it makes those links not work so dependably! I just send out an easy “do you still desire my e-mails?” confirmation.

You can send out reward material and attempt to get the contact more engaged again. To know how well your automations are converting, ActiveCampaign has Objective tracking. A typical way to determine whether an Objective has been fulfilled is if a tag has been contributed to the contact. This tag can be included because your payment processor recorded a sale, or since your webinar platform taped that your contact went to a webinar.

Active Campaign Webinar Ninja

You can likewise see whether the conclusion rate has actually increased or reduced, for how long it takes for contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred feature – Active Campaign Webinar Ninja. It saves me a lots of effort and time, and neither MailChimp nor ConvertKit has a comparable feature.

Let’s say you have the given name of only some of your contacts, which holds true with my list. Active Campaign Webinar Ninja. I usually don’t need a first name to sign up to my list, however often I get a first name, such as when somebody buys a product. Would not it be nice to greet your contacts by name, in the cases when you have it? You can do this, but it’s troublesome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a given name, I state “Hey,” and then their first name. If they don’t, I simply state “Hey there,”. By constructing a Message Variable in ActiveCampaign, I can quickly change my greeting according to whether or not I have the contact’s very first name.

I created a variable that’s simply %greeting-hey%. If I have the contact’s name, it shows up in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables truly save me a great deal of time is by allowing me use the very same automation over and over once again for my webinars, and I can quickly change out all of the information. Active Campaign Webinar Ninja.

Active Campaign Webinar Ninja

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the cost of the item, offer terms, discount coupon code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule changes or deal modifications.

And here it remains in an email. This message variable allows me to easily change out a countdown timer. I did mention earlier that one of the cons of ActiveCampaign is their e-mail modifying experience. I changed from MailChimp, and MailChimp happens to have the best email editing experience. I really like to send simple e-mails. Active Campaign Webinar Ninja.

I have actually found that extremely tough to do with ActiveCampaign. For some time, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a long period of time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a standard design template I produced. The interface for the HTML editor appears like it was pulled from some free open-source job.

Active Campaign Webinar NinjaActive Campaign Webinar Ninja

However, including images is a bit of a task. You need to pick them from a file browser. There’s no drag and drop choice. ActiveCampaign’s HTML email editor requires that you compose totally in HTML. The alternative to this, if you want to have control over the HTML, is to modify pure HTML, with a preview on the side.

Active Campaign Webinar Ninja

Active Campaign Webinar NinjaActive Campaign Webinar Ninja

Adding images to ActiveCampaign’s rich text editor is a cumbersome experience. You require different text boxes for above and below the image. Lately I have begun using ActiveCampaign’s rich full-screen editor – Active Campaign Webinar Ninja. They have some good design templates, but I still want to send out the plainest e-mail possible. They do have some plain-looking e-mails, however they have some degree of minimal formatting, which you can’t eliminate.

But, with some changes, I can make my email pretty basic. I can make it immediately take up the whole window, and I can tweak the typography to be slightly larger, and have a bit more prominent. The most discouraging part of ActiveCampaign’s abundant text editor is adding images. Imagine you’ve simply typed out a terrific email.