Active Campaign Thickness

Active Campaign Thickness

Active Campaign  ThicknessActive Campaign Thickness

Then it sends a series of emails to get them interested in the webinar, and to motivate them to sign up. If they sign up, they right away struck the “Objective” toward the end of the webinar, and the automation ends. If they don’t sign up, they get contributed to an automation promoting a rebroadcast of the webinar.

This enables me to personalize my messaging, in other automations, based upon the contact’s engagement with the webinar – Active Campaign Thickness. Here’s the WebinarJam combination panel: I can add tags based upon whether the contact registered, went to, missed out on, or based upon the length of time they remained in the webinar. These tags can then activate automations within ActiveCampaign.

It costs me cash, and it makes it most likely that my e-mails go to spam or Gmail’s promos tab. People who don’t open my emails make it harder for other e-mails to get to the individuals who truly want them! The “Pro” plan of ActiveCampaign has lead scoring built in.

Here’s an automation I got from ActiveCampaign’s library of automations, which I utilize to inform which contacts aren’t engaging with my emails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it includes brand-new tags for 7 days, 30 days, 60 days, etc Each time they open an e-mail, a different automation eliminates them from this automation, removes all of those tags, and begins this automation over once again.

Active Campaign Thickness

This automation can be frustrating in the beginning, and this is one of those cases where I wish ActiveCampaign had a more out-of-the-box solution. But, due to the fact that you can do anything with ActiveCampaign, in some cases you have to build things from scratch. ActiveCampaign has an alternative to erase non-active subscribers, which I do not advise.

Some subscribers do not have tracking turned on, so their opens aren’t taped. Others still wish to be subscribed however have been busy. Here’s my reactivation sequence: I send out one e-mail asking if they still desire to be subscribed, and briefly discussing why I keep my e-mail list tidy. In one week, I send them another e-mail (if they currently clicked on the verification link in the previous e-mail, they have actually already been removed from the automation– using a different automation).

Active Campaign  ThicknessActive Campaign Thickness

The automation then unsubscribes them (Active Campaign Thickness). My e-mails also have a link to a form where they can enter their e-mail address to let me know that they don’t have tracking allowed. This kind adds a tag that I utilize to filter those contacts out. I used to include this tag when they clicked on a link, but when individuals do not have tracking on, it makes those links not work so dependably! I only send out a simple “do you still desire my emails?” verification.

You can send out reward content and attempt to get the contact more engaged once again. To understand how well your automations are converting, ActiveCampaign has Objective tracking. A typical method to determine whether a Goal has been satisfied is if a tag has been included to the contact. This tag can be included because your payment processor tape-recorded a sale, or because your webinar platform recorded that your contact went to a webinar.

Active Campaign Thickness

You can likewise see whether the completion rate has actually increased or decreased, for how long it considers contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred function – Active Campaign Thickness. It saves me a load of effort and time, and neither MailChimp nor ConvertKit has a similar feature.

Let’s state you have the very first name of only some of your contacts, which is the case with my list. Active Campaign Thickness. I normally don’t require a given name to sign up to my list, but often I get a very first name, such as when someone buys an item. Would not it be nice to greet your contacts by name, in the events when you have it? You can do this, however it’s troublesome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a first name, I say “Hey,” and then their given name. If they do not, I just state “Hey there,”. By building a Message Variable in ActiveCampaign, I can quickly change my greeting according to whether or not I have the contact’s first name.

I created a variable that’s just %greeting-hey%. If I have the contact’s name, it appears in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a lot of time is by allowing me utilize the exact same automation over and over again for my webinars, and I can rapidly alter out all of the information. Active Campaign Thickness.

Active Campaign Thickness

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the price of the item, deal terms, voucher code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule changes or offer changes.

And here it remains in an e-mail. This message variable enables me to quickly change out a countdown timer. I did discuss earlier that a person of the cons of ActiveCampaign is their email editing experience. I switched from MailChimp, and MailChimp occurs to have the very best e-mail editing experience. I actually like to send simple e-mails. Active Campaign Thickness.

I have actually found that very tough to do with ActiveCampaign. For some time, I was modifying emails in ActiveCampaign’s hybrid editor, which is quite clunky. For a very long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a basic template I developed. The user interface for the HTML editor appears like it was pulled from some complimentary open-source task.

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However, adding images is a little a task. You need to select them from a file internet browser. There’s no drag and drop choice. ActiveCampaign’s HTML email editor requires that you make up totally in HTML. The option to this, if you want to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.

Active Campaign Thickness

Active Campaign  ThicknessActive Campaign Thickness

Including images to ActiveCampaign’s rich full-screen editor is a cumbersome experience. You require different text boxes for above and listed below the image. Recently I have begun using ActiveCampaign’s abundant text editor – Active Campaign Thickness. They have some good design templates, however I still wish to send the plainest e-mail possible. They do have some plain-looking e-mails, but they have some degree of very little formatting, which you can’t remove.

But, with some changes, I can make my email pretty standard. I can make it immediately use up the entire window, and I can modify the typography to be a little larger, and have a bit more leading. The most aggravating part of ActiveCampaign’s rich full-screen editor is adding images. Imagine you’ve just typed out a great e-mail.