Active Campaign Testing An Automation

Active Campaign Testing An Automation

Active Campaign Testing An AutomationActive Campaign Testing An Automation

Then it sends out a series of e-mails to get them thinking about the webinar, and to motivate them to register. If they register, they instantly hit the “Goal” toward completion of the webinar, and the automation ends. If they don’t register, they get added to an automation promoting a rebroadcast of the webinar.

This allows me to personalize my messaging, in other automations, based upon the contact’s engagement with the webinar – Active Campaign Testing An Automation. Here’s the WebinarJam integration panel: I can include tags based upon whether the contact registered, participated in, missed, or based upon how long they remained in the webinar. These tags can then activate automations within ActiveCampaign.

It costs me cash, and it makes it more likely that my emails go to spam or Gmail’s promotions tab. People who don’t open my e-mails make it harder for other e-mails to get to individuals who actually desire them! The “Pro” plan of ActiveCampaign has lead scoring constructed in.

Here’s an automation I received from ActiveCampaign’s library of automations, which I utilize to inform which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it adds brand-new tags for 7 days, 30 days, 60 days, etc Each time they open an e-mail, a separate automation removes them from this automation, gets rid of all of those tags, and starts this automation over again.

Active Campaign Testing An Automation

This automation can be frustrating initially, and this is one of those cases where I wish ActiveCampaign had a more out-of-the-box solution. But, because you can do anything with ActiveCampaign, in some cases you have to construct things from scratch. ActiveCampaign has an alternative to delete non-active customers, which I don’t suggest.

Some customers don’t have actually tracking switched on, so their opens aren’t tape-recorded. Others still wish to be subscribed however have been busy. Here’s my reactivation series: I send one email asking if they still wish to be subscribed, and briefly discussing why I keep my email list clean. In one week, I send them another e-mail (if they already clicked on the verification link in the previous email, they’ve currently been gotten rid of from the automation– using a different automation).

Active Campaign Testing An AutomationActive Campaign Testing An Automation

The automation then unsubscribes them (Active Campaign Testing An Automation). My emails likewise have a link to a kind where they can enter their email address to let me know that they do not have tracking made it possible for. This form adds a tag that I use to filter those contacts out. I utilized to include this tag when they clicked on a link, but when individuals do not have tracking on, it makes those links not work so reliably! I just send out an easy “do you still desire my emails?” confirmation.

You can send bonus offer content and attempt to get the contact more engaged again. To know how well your automations are transforming, ActiveCampaign has Objective tracking. A typical method to determine whether an Objective has been fulfilled is if a tag has been added to the contact. This tag can be added since your payment processor taped a sale, or because your webinar platform taped that your contact went to a webinar.

Active Campaign Testing An Automation

You can likewise see whether the completion rate has increased or decreased, how long it takes for contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite feature – Active Campaign Testing An Automation. It conserves me a load of time and effort, and neither MailChimp nor ConvertKit has a comparable function.

Let’s say you have the given name of just a few of your contacts, which is the case with my list. Active Campaign Testing An Automation. I normally don’t require a given name to sign up to my list, however sometimes I get a given name, such as when somebody buys an item. Would not it be great to welcome your contacts by name, in the events when you have it? You can do this, however it’s troublesome.

I’m likewise filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a first name, I say “Hey,” and after that their given name. If they do not, I simply say “Hey there,”. By developing a Message Variable in ActiveCampaign, I can easily alter my welcoming according to whether or not I have the contact’s very first name.

I created a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables truly save me a great deal of time is by allowing me use the very same automation over and over again for my webinars, and I can rapidly alter out all of the information. Active Campaign Testing An Automation.

Active Campaign Testing An Automation

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the cost of the product, offer terms, voucher code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule changes or deal modifications.

And here it is in an e-mail. This message variable enables me to quickly alter out a countdown timer. I did discuss earlier that one of the cons of ActiveCampaign is their email editing experience. I switched from MailChimp, and MailChimp occurs to have the finest email modifying experience. I actually like to send simple emails. Active Campaign Testing An Automation.

I’ve found that extremely tough to do with ActiveCampaign. For some time, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is quite clunky. For a very long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a standard design template I produced. The interface for the HTML editor looks like it was pulled from some free open-source project.

Active Campaign Testing An AutomationActive Campaign Testing An Automation

Nevertheless, adding images is a little a chore. You have to choose them from a file web browser. There’s no drag and drop choice. ActiveCampaign’s HTML e-mail editor requires that you make up totally in HTML. The option to this, if you want to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.

Active Campaign Testing An Automation

Active Campaign Testing An AutomationActive Campaign Testing An Automation

Adding images to ActiveCampaign’s rich text editor is a cumbersome experience. You require separate text boxes for above and below the image. Lately I have actually started using ActiveCampaign’s rich text editor – Active Campaign Testing An Automation. They have some great design templates, however I still desire to send out the simplest email possible. They do have some plain-looking e-mails, however they have some degree of minimal format, which you can’t get rid of.

However, with some changes, I can make my email pretty standard. I can make it instantly use up the whole window, and I can modify the typography to be slightly larger, and have a bit more leading. The most frustrating part of ActiveCampaign’s rich full-screen editor is adding images. Picture you’ve simply typed out a great email.