Active Campaign Task Management

Active Campaign Task Management

Active Campaign Task ManagementActive Campaign Task Management

Then it sends out a series of e-mails to get them interested in the webinar, and to motivate them to sign up. If they sign up, they immediately hit the “Goal” towards completion of the webinar, and the automation ends. If they don’t sign up, they get contributed to an automation promoting a rebroadcast of the webinar.

This enables me to tailor my messaging, in other automations, based upon the contact’s engagement with the webinar – Active Campaign Task Management. Here’s the WebinarJam combination panel: I can add tags based upon whether the contact signed up, went to, missed out on, or based upon how long they stayed in the webinar. These tags can then set off automations within ActiveCampaign.

It costs me cash, and it makes it more most likely that my emails go to spam or Gmail’s promos tab. People who don’t open my emails make it harder for other emails to get to the individuals who truly desire them! The “Pro” strategy of ActiveCampaign has actually lead scoring constructed in.

Here’s an automation I received from ActiveCampaign’s library of automations, which I utilize to inform which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it includes new tags for 7 days, 1 month, 60 days, etc Each time they open an e-mail, a separate automation eliminates them from this automation, removes all of those tags, and begins this automation over once again.

Active Campaign Task Management

This automation can be frustrating in the beginning, and this is among those cases where I wish ActiveCampaign had a more out-of-the-box solution. However, since you can do anything with ActiveCampaign, sometimes you need to develop things from scratch. ActiveCampaign has an alternative to delete inactive subscribers, which I don’t advise.

Some customers don’t have actually tracking switched on, so their opens aren’t tape-recorded. Others still desire to be subscribed however have been hectic. Here’s my reactivation sequence: I send out one e-mail asking if they still desire to be subscribed, and briefly explaining why I keep my e-mail list clean. In one week, I send them another email (if they already clicked on the verification link in the previous email, they have actually currently been removed from the automation– utilizing a different automation).

Active Campaign Task ManagementActive Campaign Task Management

The automation then unsubscribes them (Active Campaign Task Management). My e-mails also have a link to a kind where they can enter their e-mail address to let me know that they do not have tracking made it possible for. This type adds a tag that I use to filter those contacts out. I used to include this tag when they clicked on a link, however when individuals don’t have tracking on, it makes those links not work so reliably! I just send out a simple “do you still want my e-mails?” confirmation.

You can send reward material and try to get the contact more engaged again. To know how well your automations are converting, ActiveCampaign has Goal tracking. A common way to determine whether a Goal has been fulfilled is if a tag has actually been included to the contact. This tag can be added since your payment processor taped a sale, or due to the fact that your webinar platform taped that your contact attended a webinar.

Active Campaign Task Management

You can also see whether the conclusion rate has increased or reduced, how long it takes for contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite function – Active Campaign Task Management. It saves me a lots of time and effort, and neither MailChimp nor ConvertKit has a comparable function.

Let’s state you have the first name of just some of your contacts, which holds true with my list. Active Campaign Task Management. I normally do not need a very first name to register to my list, however in some cases I get a very first name, such as when somebody purchases an item. Wouldn’t it be great to greet your contacts by name, in the events when you have it? You can do this, but it’s troublesome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a very first name, I state “Hey,” and then their given name. If they do not, I simply state “Hey there,”. By developing a Message Variable in ActiveCampaign, I can easily alter my greeting according to whether I have the contact’s given name.

I developed a variable that’s just %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a lot of time is by allowing me use the same automation over and over again for my webinars, and I can quickly alter out all of the information. Active Campaign Task Management.

Active Campaign Task Management

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the rate of the item, deal terms, discount coupon code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule changes or offer changes.

And here it remains in an e-mail. This message variable enables me to easily change out a countdown timer. I did discuss earlier that one of the cons of ActiveCampaign is their e-mail editing experience. I switched from MailChimp, and MailChimp happens to have the finest e-mail modifying experience. I really like to send out simple emails. Active Campaign Task Management.

I’ve discovered that very hard to do with ActiveCampaign. For some time, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is rather clunky. For a long period of time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a basic template I produced. The user interface for the HTML editor looks like it was pulled from some free open-source task.

Active Campaign Task ManagementActive Campaign Task Management

Nevertheless, adding images is a bit of a chore. You need to pick them from a file internet browser. There’s no drag and drop option. ActiveCampaign’s HTML e-mail editor needs that you make up completely in HTML. The alternative to this, if you wish to have control over the HTML, is to modify pure HTML, with a preview on the side.

Active Campaign Task Management

Active Campaign Task ManagementActive Campaign Task Management

Including images to ActiveCampaign’s abundant text editor is a cumbersome experience. You require separate text boxes for above and listed below the image. Recently I have begun utilizing ActiveCampaign’s abundant full-screen editor – Active Campaign Task Management. They have some great design templates, but I still wish to send the simplest e-mail possible. They do have some plain-looking emails, but they have some degree of very little format, which you can’t eliminate.

However, with some changes, I can make my e-mail quite standard. I can make it automatically take up the whole window, and I can modify the typography to be somewhat bigger, and have a little more leading. The most discouraging part of ActiveCampaign’s rich full-screen editor is including images. Imagine you have actually just typed out a great e-mail.