Active Campaign Tagging

Active Campaign Tagging

Active Campaign TaggingActive Campaign Tagging

Then it sends out a series of emails to get them thinking about the webinar, and to motivate them to register. If they register, they instantly struck the “Objective” toward completion of the webinar, and the automation ends. If they don’t sign up, they get included to an automation promoting a rebroadcast of the webinar.

This allows me to tailor my messaging, in other automations, based upon the contact’s engagement with the webinar – Active Campaign Tagging. Here’s the WebinarJam integration panel: I can add tags based upon whether the contact signed up, attended, missed out on, or based upon the length of time they remained in the webinar. These tags can then activate automations within ActiveCampaign.

It costs me money, and it makes it more likely that my e-mails go to spam or Gmail’s promotions tab. People who don’t open my e-mails make it harder for other emails to get to the individuals who really want them! The “Pro” strategy of ActiveCampaign has lead scoring constructed in.

Here’s an automation I obtained from ActiveCampaign’s library of automations, which I utilize to inform which contacts aren’t engaging with my emails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it adds brand-new tags for 7 days, thirty days, 60 days, etc Each time they open an email, a different automation removes them from this automation, removes all of those tags, and begins this automation over again.

Active Campaign Tagging

This automation can be overwhelming initially, and this is one of those cases where I want ActiveCampaign had a more out-of-the-box option. But, since you can do anything with ActiveCampaign, in some cases you have to build things from scratch. ActiveCampaign has a choice to delete non-active customers, which I don’t recommend.

Some customers don’t have tracking turned on, so their opens aren’t tape-recorded. Others still wish to be subscribed but have actually been busy. Here’s my reactivation series: I send out one email asking if they still want to be subscribed, and briefly explaining why I keep my e-mail list clean. In one week, I send them another email (if they currently clicked on the verification link in the previous e-mail, they’ve already been removed from the automation– using a separate automation).

Active Campaign TaggingActive Campaign Tagging

The automation then unsubscribes them (Active Campaign Tagging). My e-mails likewise have a link to a kind where they can enter their e-mail address to let me know that they do not have tracking enabled. This kind adds a tag that I use to filter those contacts out. I used to include this tag when they clicked a link, but when individuals don’t have tracking on, it makes those links not work so reliably! I just send out a basic “do you still want my emails?” verification.

You can send bonus content and try to get the contact more engaged once again. To understand how well your automations are converting, ActiveCampaign has Objective tracking. A typical method to measure whether a Goal has actually been met is if a tag has been contributed to the contact. This tag can be added since your payment processor recorded a sale, or because your webinar platform tape-recorded that your contact participated in a webinar.

Active Campaign Tagging

You can likewise see whether the completion rate has increased or reduced, for how long it considers contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite function – Active Campaign Tagging. It conserves me a lots of effort and time, and neither MailChimp nor ConvertKit has a similar feature.

Let’s state you have the first name of just a few of your contacts, which is the case with my list. Active Campaign Tagging. I usually do not need a given name to register to my list, but often I get a very first name, such as when someone buys a product. Wouldn’t it be good to welcome your contacts by name, in the events when you have it? You can do this, but it’s troublesome.

I’m likewise filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a first name, I say “Hey,” and after that their given name. If they do not, I just say “Hey there,”. By developing a Message Variable in ActiveCampaign, I can easily alter my welcoming according to whether or not I have the contact’s very first name.

I created a variable that’s simply %greeting-hey%. If I have the contact’s name, it reveals up in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables really conserve me a lot of time is by enabling me use the very same automation over and over once again for my webinars, and I can rapidly change out all of the information. Active Campaign Tagging.

Active Campaign Tagging

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the price of the item, deal terms, voucher code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule modifications or deal modifications.

And here it is in an e-mail. This message variable enables me to quickly alter out a countdown timer. I did discuss earlier that a person of the cons of ActiveCampaign is their e-mail modifying experience. I switched from MailChimp, and MailChimp occurs to have the very best e-mail modifying experience. I really like to send basic e-mails. Active Campaign Tagging.

I have actually found that very hard to do with ActiveCampaign. For some time, I was editing e-mails in ActiveCampaign’s hybrid editor, which is quite clunky. For a very long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a fundamental template I developed. The user interface for the HTML editor looks like it was pulled from some totally free open-source task.

Active Campaign TaggingActive Campaign Tagging

However, including images is a little bit of a task. You have to choose them from a file browser. There’s no drag and drop option. ActiveCampaign’s HTML email editor requires that you make up completely in HTML. The alternative to this, if you desire to have control over the HTML, is to edit pure HTML, with a preview on the side.

Active Campaign Tagging

Active Campaign TaggingActive Campaign Tagging

Adding images to ActiveCampaign’s rich text editor is a clunky experience. You need separate text boxes for above and listed below the image. Lately I have actually started using ActiveCampaign’s abundant text editor – Active Campaign Tagging. They have some great design templates, but I still want to send the plainest email possible. They do have some plain-looking e-mails, but they have some degree of minimal format, which you can’t get rid of.

But, with some adjustments, I can make my email quite fundamental. I can make it immediately take up the whole window, and I can fine-tune the typography to be a little bigger, and have a little bit more leading. The most frustrating part of ActiveCampaign’s rich text editor is including images. Envision you’ve simply typed out a terrific e-mail.