Active Campaign Tag Spreadsheet

Active Campaign Tag Spreadsheet

Active Campaign Tag SpreadsheetActive Campaign Tag Spreadsheet

Then it sends a series of emails to get them interested in the webinar, and to encourage them to register. If they register, they immediately hit the “Objective” toward the end of the webinar, and the automation ends. If they don’t sign up, they get contributed to an automation promoting a rebroadcast of the webinar.

This allows me to tailor my messaging, in other automations, based upon the contact’s engagement with the webinar – Active Campaign Tag Spreadsheet. Here’s the WebinarJam integration panel: I can include tags based upon whether the contact registered, went to, missed out on, or based upon for how long they stayed in the webinar. These tags can then activate automations within ActiveCampaign.

It costs me money, and it makes it most likely that my e-mails go to spam or Gmail’s promotions tab. Individuals who don’t open my emails make it harder for other e-mails to get to individuals who really desire them! The “Pro” strategy of ActiveCampaign has actually lead scoring integrated in.

Here’s an automation I got from ActiveCampaign’s library of automations, which I utilize to inform which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it adds brand-new tags for 7 days, one month, 60 days, etc Each time they open an e-mail, a separate automation removes them from this automation, removes all of those tags, and begins this automation over again.

Active Campaign Tag Spreadsheet

This automation can be overwhelming in the beginning, and this is one of those cases where I want ActiveCampaign had a more out-of-the-box option. However, due to the fact that you can do anything with ActiveCampaign, in some cases you have to build things from scratch. ActiveCampaign has an option to erase non-active subscribers, which I do not suggest.

Some subscribers do not have tracking switched on, so their opens aren’t recorded. Others still want to be subscribed but have been busy. Here’s my reactivation series: I send out one e-mail asking if they still want to be subscribed, and briefly discussing why I keep my email list tidy. In one week, I send them another e-mail (if they currently clicked on the verification link in the previous e-mail, they’ve currently been gotten rid of from the automation– utilizing a separate automation).

Active Campaign Tag SpreadsheetActive Campaign Tag Spreadsheet

The automation then unsubscribes them (Active Campaign Tag Spreadsheet). My e-mails likewise have a link to a form where they can enter their email address to let me know that they do not have tracking enabled. This form includes a tag that I use to filter those contacts out. I utilized to include this tag when they clicked a link, however when individuals do not have tracking on, it makes those links not work so reliably! I just send a simple “do you still want my emails?” verification.

You can send bonus material and try to get the contact more engaged again. To know how well your automations are transforming, ActiveCampaign has Objective tracking. A common way to determine whether a Goal has actually been satisfied is if a tag has actually been contributed to the contact. This tag can be included because your payment processor tape-recorded a sale, or because your webinar platform tape-recorded that your contact participated in a webinar.

Active Campaign Tag Spreadsheet

You can likewise see whether the completion rate has increased or reduced, the length of time it takes for contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite function – Active Campaign Tag Spreadsheet. It saves me a lots of effort and time, and neither MailChimp nor ConvertKit has a similar feature.

Let’s say you have the given name of just some of your contacts, which holds true with my list. Active Campaign Tag Spreadsheet. I generally do not need a very first name to register to my list, however sometimes I get a first name, such as when somebody purchases an item. Would not it be nice to greet your contacts by name, in the events when you have it? You can do this, however it’s troublesome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a very first name, I state “Hey,” and then their first name. If they do not, I just say “Hey there,”. By developing a Message Variable in ActiveCampaign, I can quickly change my greeting according to whether or not I have the contact’s given name.

I produced a variable that’s just %greeting-hey%. If I have the contact’s name, it reveals up in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables truly save me a lot of time is by allowing me use the exact same automation over and over once again for my webinars, and I can quickly alter out all of the details. Active Campaign Tag Spreadsheet.

Active Campaign Tag Spreadsheet

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the cost of the product, deal terms, coupon code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule modifications or deal changes.

And here it remains in an e-mail. This message variable allows me to quickly alter out a countdown timer. I did discuss earlier that one of the cons of ActiveCampaign is their e-mail editing experience. I changed from MailChimp, and MailChimp occurs to have the very best email editing experience. I truly like to send out simple emails. Active Campaign Tag Spreadsheet.

I have actually discovered that extremely difficult to do with ActiveCampaign. For some time, I was editing e-mails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a standard template I developed. The user interface for the HTML editor appears like it was pulled from some totally free open-source task.

Active Campaign Tag SpreadsheetActive Campaign Tag Spreadsheet

However, including images is a bit of a chore. You have to choose them from a file web browser. There’s no drag and drop option. ActiveCampaign’s HTML email editor requires that you make up totally in HTML. The alternative to this, if you want to have control over the HTML, is to edit pure HTML, with a preview on the side.

Active Campaign Tag Spreadsheet

Active Campaign Tag SpreadsheetActive Campaign Tag Spreadsheet

Adding images to ActiveCampaign’s abundant text editor is a cumbersome experience. You need different text boxes for above and listed below the image. Recently I have started utilizing ActiveCampaign’s rich full-screen editor – Active Campaign Tag Spreadsheet. They have some good templates, but I still desire to send the plainest e-mail possible. They do have some plain-looking emails, however they have some degree of very little formatting, which you can’t get rid of.

However, with some modifications, I can make my email quite basic. I can make it instantly take up the whole window, and I can tweak the typography to be somewhat bigger, and have a little bit more leading. The most frustrating part of ActiveCampaign’s rich full-screen editor is adding images. Envision you have actually simply typed out a great e-mail.