Active Campaign Sandbox

Active Campaign Sandbox

Active Campaign SandboxActive Campaign Sandbox

Then it sends a series of emails to get them interested in the webinar, and to encourage them to register. If they sign up, they immediately hit the “Goal” toward the end of the webinar, and the automation ends. If they don’t register, they get added to an automation promoting a rebroadcast of the webinar.

This enables me to personalize my messaging, in other automations, based upon the contact’s engagement with the webinar – Active Campaign Sandbox. Here’s the WebinarJam integration panel: I can add tags based upon whether the contact signed up, went to, missed, or based upon for how long they stayed in the webinar. These tags can then set off automations within ActiveCampaign.

It costs me money, and it makes it most likely that my e-mails go to spam or Gmail’s promotions tab. People who do not open my emails make it harder for other e-mails to get to individuals who actually want them! The “Pro” plan of ActiveCampaign has lead scoring integrated in.

Here’s an automation I got from ActiveCampaign’s library of automations, which I utilize to tell which contacts aren’t engaging with my emails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it includes new tags for 7 days, one month, 60 days, etc Each time they open an e-mail, a separate automation eliminates them from this automation, eliminates all of those tags, and begins this automation over once again.

Active Campaign Sandbox

This automation can be overwhelming at initially, and this is one of those cases where I want ActiveCampaign had a more out-of-the-box solution. But, because you can do anything with ActiveCampaign, often you have to develop things from scratch. ActiveCampaign has an option to delete non-active subscribers, which I do not suggest.

Some subscribers don’t have actually tracking switched on, so their opens aren’t taped. Others still wish to be subscribed however have actually been busy. Here’s my reactivation series: I send one e-mail asking if they still wish to be subscribed, and briefly discussing why I keep my email list tidy. In one week, I send them another email (if they already clicked the verification link in the previous e-mail, they’ve already been eliminated from the automation– utilizing a separate automation).

Active Campaign SandboxActive Campaign Sandbox

The automation then unsubscribes them (Active Campaign Sandbox). My e-mails also have a link to a kind where they can enter their e-mail address to let me know that they do not have tracking made it possible for. This form includes a tag that I use to filter those contacts out. I utilized to add this tag when they clicked a link, but when individuals don’t have tracking on, it makes those links not work so reliably! I only send a basic “do you still desire my emails?” verification.

You can send perk content and try to get the contact more engaged once again. To know how well your automations are transforming, ActiveCampaign has Objective tracking. A typical way to determine whether an Objective has actually been fulfilled is if a tag has been added to the contact. This tag can be included because your payment processor taped a sale, or due to the fact that your webinar platform taped that your contact participated in a webinar.

Active Campaign Sandbox

You can also see whether the conclusion rate has increased or reduced, the length of time it considers contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred feature – Active Campaign Sandbox. It conserves me a lots of effort and time, and neither MailChimp nor ConvertKit has an equivalent function.

Let’s say you have the given name of only a few of your contacts, which is the case with my list. Active Campaign Sandbox. I typically do not require a first name to register to my list, however sometimes I get a given name, such as when someone purchases an item. Would not it be nice to welcome your contacts by name, in the cases when you have it? You can do this, however it’s troublesome.

I’m likewise filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a very first name, I state “Hey,” and then their very first name. If they don’t, I simply say “Hey there,”. By constructing a Message Variable in ActiveCampaign, I can easily alter my greeting according to whether or not I have the contact’s given name.

I developed a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables actually save me a great deal of time is by enabling me use the very same automation over and over again for my webinars, and I can rapidly change out all of the information. Active Campaign Sandbox.

Active Campaign Sandbox

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the price of the product, offer terms, coupon code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule modifications or offer changes.

And here it is in an email. This message variable enables me to easily alter out a countdown timer. I did discuss earlier that one of the cons of ActiveCampaign is their email modifying experience. I changed from MailChimp, and MailChimp takes place to have the best e-mail editing experience. I really like to send out simple emails. Active Campaign Sandbox.

I’ve found that very difficult to do with ActiveCampaign. For some time, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a standard template I created. The user interface for the HTML editor appears like it was pulled from some free open-source task.

Active Campaign SandboxActive Campaign Sandbox

However, including images is a bit of a chore. You have to select them from a file browser. There’s no drag and drop choice. ActiveCampaign’s HTML e-mail editor needs that you make up completely in HTML. The option to this, if you want to have control over the HTML, is to edit pure HTML, with a preview on the side.

Active Campaign Sandbox

Active Campaign SandboxActive Campaign Sandbox

Including images to ActiveCampaign’s abundant full-screen editor is a clunky experience. You need separate text boxes for above and below the image. Lately I have started using ActiveCampaign’s abundant full-screen editor – Active Campaign Sandbox. They have some nice templates, but I still desire to send out the plainest email possible. They do have some plain-looking emails, however they have some degree of minimal formatting, which you can’t remove.

But, with some modifications, I can make my email pretty fundamental. I can make it automatically use up the entire window, and I can tweak the typography to be slightly larger, and have a little bit more prominent. The most frustrating part of ActiveCampaign’s rich text editor is including images. Picture you’ve just typed out an excellent e-mail.