Active Campaign Questions

Active Campaign Questions

Active Campaign QuestionsActive Campaign Questions

Then it sends out a series of emails to get them interested in the webinar, and to encourage them to sign up. If they register, they immediately struck the “Goal” toward completion of the webinar, and the automation ends. If they do not register, they get contributed to an automation promoting a rebroadcast of the webinar.

This allows me to tailor my messaging, in other automations, based upon the contact’s engagement with the webinar – Active Campaign Questions. Here’s the WebinarJam integration panel: I can include tags based upon whether the contact registered, attended, missed out on, or based upon for how long they stayed in the webinar. These tags can then trigger automations within ActiveCampaign.

It costs me money, and it makes it more likely that my e-mails go to spam or Gmail’s promos tab. People who don’t open my e-mails make it harder for other emails to get to individuals who actually want them! The “Pro” strategy of ActiveCampaign has actually lead scoring constructed in.

Here’s an automation I got from ActiveCampaign’s library of automations, which I use to inform which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it includes new tags for 7 days, one month, 60 days, etc Each time they open an email, a different automation eliminates them from this automation, eliminates all of those tags, and starts this automation over once again.

Active Campaign Questions

This automation can be overwhelming in the beginning, and this is one of those cases where I want ActiveCampaign had a more out-of-the-box solution. But, since you can do anything with ActiveCampaign, in some cases you need to construct things from scratch. ActiveCampaign has a choice to delete non-active subscribers, which I don’t suggest.

Some subscribers do not have actually tracking turned on, so their opens aren’t recorded. Others still desire to be subscribed however have been hectic. Here’s my reactivation sequence: I send out one e-mail asking if they still want to be subscribed, and briefly describing why I keep my email list clean. In one week, I send them another e-mail (if they currently clicked the confirmation link in the previous email, they’ve currently been removed from the automation– utilizing a different automation).

Active Campaign QuestionsActive Campaign Questions

The automation then unsubscribes them (Active Campaign Questions). My e-mails likewise have a link to a type where they can enter their e-mail address to let me understand that they don’t have tracking enabled. This type includes a tag that I utilize to filter those contacts out. I utilized to include this tag when they clicked a link, but when individuals do not have tracking on, it makes those links not work so reliably! I only send out an easy “do you still want my emails?” confirmation.

You can send out perk material and attempt to get the contact more engaged once again. To understand how well your automations are converting, ActiveCampaign has Goal tracking. A typical way to determine whether an Objective has actually been fulfilled is if a tag has actually been contributed to the contact. This tag can be added due to the fact that your payment processor recorded a sale, or because your webinar platform tape-recorded that your contact attended a webinar.

Active Campaign Questions

You can likewise see whether the completion rate has actually increased or reduced, the length of time it takes for contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite feature – Active Campaign Questions. It conserves me a ton of time and effort, and neither MailChimp nor ConvertKit has an equivalent function.

Let’s say you have the very first name of just some of your contacts, which holds true with my list. Active Campaign Questions. I typically don’t need a given name to sign up to my list, but in some cases I get a given name, such as when someone purchases a product. Would not it be great to greet your contacts by name, in the cases when you have it? You can do this, but it’s cumbersome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a first name, I state “Hey,” and after that their given name. If they don’t, I just state “Hey there,”. By building a Message Variable in ActiveCampaign, I can easily alter my greeting according to whether I have the contact’s very first name.

I produced a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables actually conserve me a great deal of time is by enabling me use the same automation over and over again for my webinars, and I can quickly alter out all of the details. Active Campaign Questions.

Active Campaign Questions

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the rate of the item, deal terms, voucher code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule modifications or deal modifications.

And here it remains in an e-mail. This message variable enables me to easily alter out a countdown timer. I did discuss earlier that a person of the cons of ActiveCampaign is their email modifying experience. I changed from MailChimp, and MailChimp takes place to have the very best e-mail editing experience. I actually like to send basic emails. Active Campaign Questions.

I have actually found that really hard to do with ActiveCampaign. For awhile, I was modifying emails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a very long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a fundamental design template I developed. The interface for the HTML editor appears like it was pulled from some totally free open-source job.

Active Campaign QuestionsActive Campaign Questions

However, including images is a little bit of a task. You have to pick them from a file web browser. There’s no drag and drop option. ActiveCampaign’s HTML email editor requires that you make up completely in HTML. The alternative to this, if you want to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.

Active Campaign Questions

Active Campaign QuestionsActive Campaign Questions

Including images to ActiveCampaign’s abundant full-screen editor is a clunky experience. You need separate text boxes for above and listed below the image. Lately I have begun utilizing ActiveCampaign’s rich full-screen editor – Active Campaign Questions. They have some nice templates, but I still want to send the plainest e-mail possible. They do have some plain-looking emails, however they have some degree of minimal format, which you can’t eliminate.

But, with some adjustments, I can make my e-mail pretty basic. I can make it automatically use up the entire window, and I can tweak the typography to be slightly bigger, and have a little bit more prominent. The most discouraging part of ActiveCampaign’s abundant text editor is including images. Picture you’ve simply typed out an excellent e-mail.