Active Campaign Questions And Answers

Active Campaign Questions And Answers

Active Campaign Questions And AnswersActive Campaign Questions And Answers

Then it sends a series of e-mails to get them thinking about the webinar, and to motivate them to sign up. If they register, they right away hit the “Goal” towards the end of the webinar, and the automation ends. If they don’t sign up, they get contributed to an automation promoting a rebroadcast of the webinar.

This allows me to tailor my messaging, in other automations, based upon the contact’s engagement with the webinar – Active Campaign Questions And Answers. Here’s the WebinarJam combination panel: I can add tags based upon whether the contact registered, participated in, missed out on, or based upon for how long they remained in the webinar. These tags can then trigger automations within ActiveCampaign.

It costs me cash, and it makes it most likely that my emails go to spam or Gmail’s promos tab. Individuals who do not open my e-mails make it harder for other e-mails to get to individuals who truly desire them! The “Pro” plan of ActiveCampaign has actually lead scoring integrated in.

Here’s an automation I received from ActiveCampaign’s library of automations, which I utilize to tell which contacts aren’t engaging with my emails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it adds new tags for 7 days, one month, 60 days, etc Each time they open an email, a different automation removes them from this automation, eliminates all of those tags, and begins this automation over once again.

Active Campaign Questions And Answers

This automation can be frustrating initially, and this is one of those cases where I want ActiveCampaign had a more out-of-the-box service. However, due to the fact that you can do anything with ActiveCampaign, sometimes you have to develop things from scratch. ActiveCampaign has an option to delete non-active subscribers, which I don’t advise.

Some customers don’t have tracking switched on, so their opens aren’t taped. Others still desire to be subscribed however have been busy. Here’s my reactivation sequence: I send one e-mail asking if they still wish to be subscribed, and briefly explaining why I keep my e-mail list clean. In one week, I send them another email (if they currently clicked the confirmation link in the previous e-mail, they have actually currently been removed from the automation– using a different automation).

Active Campaign Questions And AnswersActive Campaign Questions And Answers

The automation then unsubscribes them (Active Campaign Questions And Answers). My e-mails also have a link to a kind where they can enter their e-mail address to let me know that they don’t have tracking enabled. This kind includes a tag that I utilize to filter those contacts out. I used to add this tag when they clicked a link, but when people do not have tracking on, it makes those links not work so dependably! I just send a simple “do you still desire my emails?” confirmation.

You can send benefit content and try to get the contact more engaged again. To know how well your automations are converting, ActiveCampaign has Objective tracking. A common way to measure whether an Objective has actually been fulfilled is if a tag has been included to the contact. This tag can be included due to the fact that your payment processor taped a sale, or since your webinar platform tape-recorded that your contact went to a webinar.

Active Campaign Questions And Answers

You can also see whether the conclusion rate has actually increased or reduced, for how long it considers contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite function – Active Campaign Questions And Answers. It saves me a lot of effort and time, and neither MailChimp nor ConvertKit has an equivalent feature.

Let’s state you have the first name of only some of your contacts, which holds true with my list. Active Campaign Questions And Answers. I generally don’t need a first name to register to my list, however sometimes I get a given name, such as when someone buys a product. Wouldn’t it be great to greet your contacts by name, in the cases when you have it? You can do this, however it’s troublesome.

I’m likewise filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a very first name, I state “Hey,” and then their very first name. If they do not, I simply say “Hey there,”. By building a Message Variable in ActiveCampaign, I can quickly change my greeting according to whether or not I have the contact’s given name.

I developed a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a great deal of time is by allowing me use the exact same automation over and over again for my webinars, and I can rapidly change out all of the details. Active Campaign Questions And Answers.

Active Campaign Questions And Answers

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the cost of the product, deal terms, coupon code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule changes or offer modifications.

And here it remains in an e-mail. This message variable enables me to quickly change out a countdown timer. I did point out earlier that a person of the cons of ActiveCampaign is their email modifying experience. I switched from MailChimp, and MailChimp occurs to have the finest email editing experience. I actually like to send simple emails. Active Campaign Questions And Answers.

I’ve found that very tough to do with ActiveCampaign. For some time, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is quite clunky. For a very long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a standard design template I produced. The user interface for the HTML editor looks like it was pulled from some complimentary open-source project.

Active Campaign Questions And AnswersActive Campaign Questions And Answers

Nevertheless, including images is a little a chore. You need to pick them from a file browser. There’s no drag and drop option. ActiveCampaign’s HTML email editor requires that you make up entirely in HTML. The alternative to this, if you want to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.

Active Campaign Questions And Answers

Active Campaign Questions And AnswersActive Campaign Questions And Answers

Including images to ActiveCampaign’s rich full-screen editor is a clunky experience. You require different text boxes for above and below the image. Lately I have begun utilizing ActiveCampaign’s abundant text editor – Active Campaign Questions And Answers. They have some nice templates, but I still desire to send the simplest e-mail possible. They do have some plain-looking emails, however they have some degree of minimal format, which you can’t get rid of.

However, with some changes, I can make my email quite basic. I can make it instantly use up the whole window, and I can fine-tune the typography to be slightly bigger, and have a bit more prominent. The most aggravating part of ActiveCampaign’s rich text editor is including images. Envision you’ve simply typed out an excellent email.