Active Campaign Pros

Active Campaign Pros

Active Campaign ProsActive Campaign Pros

Then it sends a series of emails to get them thinking about the webinar, and to motivate them to sign up. If they sign up, they right away struck the “Objective” towards the end of the webinar, and the automation ends. If they do not register, they get contributed to an automation promoting a rebroadcast of the webinar.

This allows me to tailor my messaging, in other automations, based upon the contact’s engagement with the webinar – Active Campaign Pros. Here’s the WebinarJam combination panel: I can add tags based upon whether the contact signed up, participated in, missed out on, or based upon for how long they remained in the webinar. These tags can then activate automations within ActiveCampaign.

It costs me money, and it makes it more most likely that my emails go to spam or Gmail’s promos tab. People who do not open my e-mails make it harder for other e-mails to get to the individuals who really want them! The “Pro” plan of ActiveCampaign has actually lead scoring developed in.

Here’s an automation I obtained from ActiveCampaign’s library of automations, which I utilize to tell which contacts aren’t engaging with my emails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it includes brand-new tags for 7 days, 1 month, 60 days, etc Each time they open an e-mail, a different automation eliminates them from this automation, removes all of those tags, and starts this automation over again.

Active Campaign Pros

This automation can be frustrating at first, and this is one of those cases where I want ActiveCampaign had a more out-of-the-box option. However, since you can do anything with ActiveCampaign, often you have to build things from scratch. ActiveCampaign has a choice to erase inactive customers, which I don’t recommend.

Some subscribers don’t have tracking switched on, so their opens aren’t taped. Others still want to be subscribed but have been hectic. Here’s my reactivation series: I send out one email asking if they still wish to be subscribed, and briefly discussing why I keep my e-mail list tidy. In one week, I send them another email (if they currently clicked the verification link in the previous email, they have actually currently been eliminated from the automation– using a different automation).

Active Campaign ProsActive Campaign Pros

The automation then unsubscribes them (Active Campaign Pros). My emails also have a link to a kind where they can enter their email address to let me know that they don’t have tracking enabled. This form adds a tag that I utilize to filter those contacts out. I utilized to include this tag when they clicked on a link, but when individuals don’t have tracking on, it makes those links not work so dependably! I only send a simple “do you still desire my e-mails?” confirmation.

You can send bonus offer content and attempt to get the contact more engaged again. To know how well your automations are transforming, ActiveCampaign has Goal tracking. A typical method to determine whether a Goal has been fulfilled is if a tag has been contributed to the contact. This tag can be added because your payment processor recorded a sale, or because your webinar platform recorded that your contact attended a webinar.

Active Campaign Pros

You can also see whether the conclusion rate has increased or reduced, for how long it takes for contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite feature – Active Campaign Pros. It saves me a lots of effort and time, and neither MailChimp nor ConvertKit has a similar feature.

Let’s say you have the first name of just some of your contacts, which holds true with my list. Active Campaign Pros. I typically do not need a first name to register to my list, however often I get a given name, such as when someone purchases an item. Would not it be good to welcome your contacts by name, in the events when you have it? You can do this, but it’s cumbersome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a given name, I state “Hey,” and then their given name. If they don’t, I just state “Hey there,”. By constructing a Message Variable in ActiveCampaign, I can quickly change my greeting according to whether or not I have the contact’s given name.

I developed a variable that’s merely %greeting-hey%. If I have the contact’s name, it shows up in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables really conserve me a great deal of time is by enabling me utilize the exact same automation over and over again for my webinars, and I can rapidly alter out all of the details. Active Campaign Pros.

Active Campaign Pros

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the rate of the product, offer terms, coupon code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule changes or deal changes.

And here it is in an email. This message variable enables me to easily change out a countdown timer. I did point out earlier that one of the cons of ActiveCampaign is their e-mail modifying experience. I switched from MailChimp, and MailChimp happens to have the best email editing experience. I really like to send out basic e-mails. Active Campaign Pros.

I have actually discovered that really difficult to do with ActiveCampaign. For awhile, I was editing e-mails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a long period of time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a basic design template I developed. The interface for the HTML editor looks like it was pulled from some free open-source project.

Active Campaign ProsActive Campaign Pros

However, including images is a bit of a chore. You need to choose them from a file web browser. There’s no drag and drop option. ActiveCampaign’s HTML email editor requires that you make up completely in HTML. The alternative to this, if you wish to have control over the HTML, is to edit pure HTML, with a preview on the side.

Active Campaign Pros

Active Campaign ProsActive Campaign Pros

Adding images to ActiveCampaign’s abundant text editor is a clunky experience. You require separate text boxes for above and listed below the image. Lately I have actually started utilizing ActiveCampaign’s rich text editor – Active Campaign Pros. They have some good design templates, however I still wish to send the plainest e-mail possible. They do have some plain-looking emails, however they have some degree of very little formatting, which you can’t remove.

But, with some modifications, I can make my e-mail quite fundamental. I can make it instantly take up the whole window, and I can fine-tune the typography to be slightly bigger, and have a little more prominent. The most aggravating part of ActiveCampaign’s rich full-screen editor is adding images. Imagine you’ve just typed out an excellent email.