Active Campaign Pricing

Active Campaign Pricing

Active Campaign PricingActive Campaign Pricing

Then it sends a series of emails to get them thinking about the webinar, and to motivate them to register. If they sign up, they immediately struck the “Goal” towards completion of the webinar, and the automation ends. If they do not sign up, they get added to an automation promoting a rebroadcast of the webinar.

This allows me to customize my messaging, in other automations, based upon the contact’s engagement with the webinar – Active Campaign Pricing. Here’s the WebinarJam combination panel: I can add tags based upon whether the contact signed up, went to, missed, or based upon how long they stayed in the webinar. These tags can then activate automations within ActiveCampaign.

It costs me money, and it makes it most likely that my emails go to spam or Gmail’s promotions tab. Individuals who don’t open my emails make it harder for other emails to get to individuals who really desire them! The “Pro” plan of ActiveCampaign has lead scoring built in.

Here’s an automation I received from ActiveCampaign’s library of automations, which I utilize to inform which contacts aren’t engaging with my emails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it adds brand-new tags for 7 days, thirty days, 60 days, etc Each time they open an e-mail, a separate automation removes them from this automation, eliminates all of those tags, and begins this automation over again.

Active Campaign Pricing

This automation can be frustrating initially, and this is among those cases where I want ActiveCampaign had a more out-of-the-box service. However, due to the fact that you can do anything with ActiveCampaign, in some cases you need to build things from scratch. ActiveCampaign has an alternative to delete non-active customers, which I do not advise.

Some subscribers don’t have tracking turned on, so their opens aren’t recorded. Others still wish to be subscribed however have been busy. Here’s my reactivation sequence: I send out one e-mail asking if they still wish to be subscribed, and briefly explaining why I keep my email list clean. In one week, I send them another e-mail (if they currently clicked on the verification link in the previous email, they’ve currently been removed from the automation– utilizing a separate automation).

Active Campaign PricingActive Campaign Pricing

The automation then unsubscribes them (Active Campaign Pricing). My e-mails likewise have a link to a kind where they can enter their email address to let me know that they do not have tracking enabled. This form includes a tag that I utilize to filter those contacts out. I utilized to include this tag when they clicked a link, however when people don’t have tracking on, it makes those links not work so dependably! I just send out a basic “do you still want my emails?” confirmation.

You can send bonus content and try to get the contact more engaged once again. To understand how well your automations are converting, ActiveCampaign has Objective tracking. A common way to measure whether an Objective has been met is if a tag has actually been contributed to the contact. This tag can be added due to the fact that your payment processor taped a sale, or because your webinar platform recorded that your contact participated in a webinar.

Active Campaign Pricing

You can also see whether the conclusion rate has increased or reduced, for how long it considers contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred function – Active Campaign Pricing. It saves me a lots of effort and time, and neither MailChimp nor ConvertKit has a comparable function.

Let’s state you have the very first name of just some of your contacts, which is the case with my list. Active Campaign Pricing. I usually don’t require a given name to register to my list, but sometimes I get a first name, such as when someone buys an item. Wouldn’t it be good to greet your contacts by name, in the cases when you have it? You can do this, but it’s cumbersome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a given name, I say “Hey,” and after that their given name. If they don’t, I simply state “Hey there,”. By constructing a Message Variable in ActiveCampaign, I can quickly alter my welcoming according to whether I have the contact’s given name.

I produced a variable that’s just %greeting-hey%. If I have the contact’s name, it reveals up in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables actually conserve me a great deal of time is by enabling me utilize the exact same automation over and over once again for my webinars, and I can rapidly change out all of the information. Active Campaign Pricing.

Active Campaign Pricing

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the cost of the item, deal terms, coupon code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule modifications or offer changes.

And here it remains in an email. This message variable allows me to easily alter out a countdown timer. I did point out earlier that one of the cons of ActiveCampaign is their e-mail modifying experience. I changed from MailChimp, and MailChimp happens to have the best e-mail editing experience. I really like to send basic e-mails. Active Campaign Pricing.

I’ve discovered that extremely hard to do with ActiveCampaign. For some time, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a basic design template I produced. The interface for the HTML editor looks like it was pulled from some free open-source job.

Active Campaign PricingActive Campaign Pricing

However, adding images is a little bit of a task. You have to select them from a file browser. There’s no drag and drop option. ActiveCampaign’s HTML e-mail editor requires that you make up entirely in HTML. The option to this, if you desire to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.

Active Campaign Pricing

Active Campaign PricingActive Campaign Pricing

Adding images to ActiveCampaign’s rich text editor is a cumbersome experience. You need separate text boxes for above and listed below the image. Lately I have actually started utilizing ActiveCampaign’s rich text editor – Active Campaign Pricing. They have some good templates, but I still wish to send out the plainest email possible. They do have some plain-looking e-mails, however they have some degree of very little format, which you can’t remove.

But, with some modifications, I can make my e-mail quite standard. I can make it instantly use up the whole window, and I can modify the typography to be somewhat larger, and have a little more prominent. The most discouraging part of ActiveCampaign’s rich full-screen editor is including images. Imagine you have actually simply typed out a fantastic e-mail.