Active Campaign Pictures

Active Campaign Pictures

Active Campaign PicturesActive Campaign Pictures

Then it sends a series of e-mails to get them interested in the webinar, and to encourage them to sign up. If they sign up, they immediately hit the “Goal” towards completion of the webinar, and the automation ends. If they do not sign up, they get added to an automation promoting a rebroadcast of the webinar.

This allows me to tailor my messaging, in other automations, based upon the contact’s engagement with the webinar – Active Campaign Pictures. Here’s the WebinarJam integration panel: I can include tags based upon whether the contact signed up, attended, missed out on, or based upon how long they remained in the webinar. These tags can then trigger automations within ActiveCampaign.

It costs me cash, and it makes it more most likely that my e-mails go to spam or Gmail’s promos tab. Individuals who do not open my e-mails make it harder for other emails to get to the people who actually want them! The “Pro” plan of ActiveCampaign has actually lead scoring developed in.

Here’s an automation I received from ActiveCampaign’s library of automations, which I utilize to inform which contacts aren’t engaging with my emails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it includes new tags for 7 days, 30 days, 60 days, etc Each time they open an e-mail, a separate automation eliminates them from this automation, eliminates all of those tags, and starts this automation over once again.

Active Campaign Pictures

This automation can be frustrating initially, and this is one of those cases where I want ActiveCampaign had a more out-of-the-box solution. However, because you can do anything with ActiveCampaign, often you need to construct things from scratch. ActiveCampaign has an alternative to erase inactive subscribers, which I don’t recommend.

Some customers do not have actually tracking switched on, so their opens aren’t tape-recorded. Others still wish to be subscribed but have been hectic. Here’s my reactivation series: I send out one e-mail asking if they still wish to be subscribed, and briefly discussing why I keep my email list tidy. In one week, I send them another email (if they currently clicked on the confirmation link in the previous e-mail, they’ve currently been eliminated from the automation– using a separate automation).

Active Campaign PicturesActive Campaign Pictures

The automation then unsubscribes them (Active Campaign Pictures). My emails also have a link to a kind where they can enter their email address to let me know that they do not have tracking enabled. This type adds a tag that I utilize to filter those contacts out. I utilized to add this tag when they clicked on a link, however when individuals don’t have tracking on, it makes those links not work so reliably! I only send a simple “do you still desire my e-mails?” verification.

You can send out bonus material and attempt to get the contact more engaged once again. To know how well your automations are transforming, ActiveCampaign has Goal tracking. A typical method to measure whether a Goal has been met is if a tag has been added to the contact. This tag can be included due to the fact that your payment processor recorded a sale, or because your webinar platform tape-recorded that your contact participated in a webinar.

Active Campaign Pictures

You can also see whether the completion rate has increased or reduced, for how long it considers contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite feature – Active Campaign Pictures. It conserves me a ton of effort and time, and neither MailChimp nor ConvertKit has an equivalent feature.

Let’s state you have the first name of just a few of your contacts, which is the case with my list. Active Campaign Pictures. I typically do not require a given name to sign up to my list, however often I get a very first name, such as when someone purchases a product. Wouldn’t it be great to greet your contacts by name, in the cases when you have it? You can do this, however it’s troublesome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a given name, I state “Hey,” and after that their first name. If they don’t, I just state “Hey there,”. By constructing a Message Variable in ActiveCampaign, I can quickly change my welcoming according to whether I have the contact’s first name.

I produced a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually conserve me a great deal of time is by allowing me use the same automation over and over once again for my webinars, and I can rapidly change out all of the information. Active Campaign Pictures.

Active Campaign Pictures

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the rate of the product, deal terms, coupon code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule changes or offer changes.

And here it is in an email. This message variable enables me to easily change out a countdown timer. I did point out earlier that a person of the cons of ActiveCampaign is their e-mail editing experience. I switched from MailChimp, and MailChimp happens to have the very best email editing experience. I actually like to send basic e-mails. Active Campaign Pictures.

I’ve found that very hard to do with ActiveCampaign. For awhile, I was modifying emails in ActiveCampaign’s hybrid editor, which is quite clunky. For a very long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a fundamental template I developed. The user interface for the HTML editor looks like it was pulled from some free open-source project.

Active Campaign PicturesActive Campaign Pictures

However, including images is a bit of a task. You have to select them from a file web browser. There’s no drag and drop choice. ActiveCampaign’s HTML email editor requires that you make up totally in HTML. The option to this, if you desire to have control over the HTML, is to edit pure HTML, with a preview on the side.

Active Campaign Pictures

Active Campaign PicturesActive Campaign Pictures

Adding images to ActiveCampaign’s rich full-screen editor is a clunky experience. You need different text boxes for above and listed below the image. Lately I have actually begun using ActiveCampaign’s rich full-screen editor – Active Campaign Pictures. They have some good templates, but I still wish to send out the plainest email possible. They do have some plain-looking e-mails, but they have some degree of minimal format, which you can’t remove.

But, with some modifications, I can make my email pretty fundamental. I can make it automatically take up the entire window, and I can tweak the typography to be a little bigger, and have a little bit more prominent. The most frustrating part of ActiveCampaign’s rich full-screen editor is including images. Imagine you have actually simply typed out a terrific email.