Active Campaign Manager Access

Active Campaign Manager Access

Active Campaign Manager AccessActive Campaign Manager Access

Then it sends a series of emails to get them thinking about the webinar, and to motivate them to register. If they sign up, they immediately struck the “Goal” towards completion of the webinar, and the automation ends. If they do not sign up, they get added to an automation promoting a rebroadcast of the webinar.

This enables me to tailor my messaging, in other automations, based upon the contact’s engagement with the webinar – Active Campaign Manager Access. Here’s the WebinarJam combination panel: I can include tags based upon whether the contact registered, went to, missed, or based upon how long they remained in the webinar. These tags can then activate automations within ActiveCampaign.

It costs me money, and it makes it most likely that my emails go to spam or Gmail’s promotions tab. Individuals who don’t open my e-mails make it harder for other e-mails to get to the individuals who truly desire them! The “Pro” plan of ActiveCampaign has actually lead scoring integrated in.

Here’s an automation I obtained from ActiveCampaign’s library of automations, which I utilize to inform which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it includes new tags for 7 days, thirty days, 60 days, etc Each time they open an e-mail, a different automation eliminates them from this automation, gets rid of all of those tags, and begins this automation over once again.

Active Campaign Manager Access

This automation can be frustrating in the beginning, and this is among those cases where I want ActiveCampaign had a more out-of-the-box solution. However, due to the fact that you can do anything with ActiveCampaign, sometimes you need to build things from scratch. ActiveCampaign has an alternative to erase non-active subscribers, which I don’t suggest.

Some subscribers do not have tracking switched on, so their opens aren’t recorded. Others still want to be subscribed but have actually been busy. Here’s my reactivation series: I send out one email asking if they still desire to be subscribed, and briefly discussing why I keep my e-mail list clean. In one week, I send them another e-mail (if they already clicked on the confirmation link in the previous email, they have actually already been removed from the automation– using a different automation).

Active Campaign Manager AccessActive Campaign Manager Access

The automation then unsubscribes them (Active Campaign Manager Access). My e-mails also have a link to a form where they can enter their e-mail address to let me understand that they do not have tracking allowed. This type includes a tag that I utilize to filter those contacts out. I utilized to include this tag when they clicked on a link, however when people do not have tracking on, it makes those links not work so dependably! I only send a basic “do you still want my emails?” confirmation.

You can send bonus offer material and attempt to get the contact more engaged once again. To know how well your automations are converting, ActiveCampaign has Objective tracking. A common way to determine whether a Goal has been met is if a tag has been contributed to the contact. This tag can be added due to the fact that your payment processor recorded a sale, or since your webinar platform recorded that your contact participated in a webinar.

Active Campaign Manager Access

You can also see whether the completion rate has actually increased or decreased, how long it considers contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite feature – Active Campaign Manager Access. It saves me a lot of effort and time, and neither MailChimp nor ConvertKit has a similar feature.

Let’s state you have the given name of just a few of your contacts, which holds true with my list. Active Campaign Manager Access. I usually don’t require a very first name to sign up to my list, but often I get a given name, such as when somebody buys an item. Would not it be nice to greet your contacts by name, in the cases when you have it? You can do this, however it’s cumbersome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a very first name, I state “Hey,” and after that their given name. If they do not, I simply state “Hey there,”. By building a Message Variable in ActiveCampaign, I can easily alter my welcoming according to whether or not I have the contact’s given name.

I developed a variable that’s just %greeting-hey%. If I have the contact’s name, it reveals up in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables truly save me a lot of time is by enabling me utilize the same automation over and over again for my webinars, and I can rapidly alter out all of the details. Active Campaign Manager Access.

Active Campaign Manager Access

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the price of the item, offer terms, coupon code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule modifications or offer modifications.

And here it remains in an e-mail. This message variable allows me to quickly change out a countdown timer. I did point out earlier that one of the cons of ActiveCampaign is their email editing experience. I changed from MailChimp, and MailChimp takes place to have the finest e-mail editing experience. I really like to send out basic emails. Active Campaign Manager Access.

I have actually found that really tough to do with ActiveCampaign. For some time, I was editing emails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a basic design template I produced. The interface for the HTML editor looks like it was pulled from some totally free open-source job.

Active Campaign Manager AccessActive Campaign Manager Access

Nevertheless, adding images is a little a chore. You have to choose them from a file browser. There’s no drag and drop choice. ActiveCampaign’s HTML email editor requires that you compose totally in HTML. The option to this, if you desire to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.

Active Campaign Manager Access

Active Campaign Manager AccessActive Campaign Manager Access

Including images to ActiveCampaign’s abundant full-screen editor is a clunky experience. You need different text boxes for above and below the image. Lately I have begun using ActiveCampaign’s rich text editor – Active Campaign Manager Access. They have some great design templates, but I still desire to send the simplest email possible. They do have some plain-looking e-mails, but they have some degree of very little formatting, which you can’t eliminate.

But, with some changes, I can make my e-mail pretty basic. I can make it instantly use up the whole window, and I can modify the typography to be somewhat bigger, and have a bit more prominent. The most frustrating part of ActiveCampaign’s rich text editor is including images. Envision you have actually just typed out a great e-mail.