Active Campaign List Boss

Active Campaign List Boss

Active Campaign List BossActive Campaign List Boss

Then it sends a series of emails to get them thinking about the webinar, and to encourage them to sign up. If they sign up, they right away struck the “Objective” toward completion of the webinar, and the automation ends. If they don’t sign up, they get added to an automation promoting a rebroadcast of the webinar.

This enables me to personalize my messaging, in other automations, based upon the contact’s engagement with the webinar – Active Campaign List Boss. Here’s the WebinarJam integration panel: I can include tags based upon whether the contact registered, attended, missed, or based upon how long they stayed in the webinar. These tags can then trigger automations within ActiveCampaign.

It costs me money, and it makes it more likely that my emails go to spam or Gmail’s promos tab. People who don’t open my emails make it harder for other e-mails to get to individuals who really desire them! The “Pro” plan of ActiveCampaign has actually lead scoring developed in.

Here’s an automation I received from ActiveCampaign’s library of automations, which I use to inform which contacts aren’t engaging with my emails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it includes brand-new tags for 7 days, thirty days, 60 days, etc Each time they open an e-mail, a separate automation eliminates them from this automation, removes all of those tags, and begins this automation over again.

Active Campaign List Boss

This automation can be overwhelming initially, and this is one of those cases where I wish ActiveCampaign had a more out-of-the-box solution. However, due to the fact that you can do anything with ActiveCampaign, often you need to build things from scratch. ActiveCampaign has an alternative to delete inactive customers, which I do not suggest.

Some customers do not have actually tracking switched on, so their opens aren’t tape-recorded. Others still wish to be subscribed however have actually been busy. Here’s my reactivation series: I send out one email asking if they still want to be subscribed, and briefly discussing why I keep my email list tidy. In one week, I send them another e-mail (if they already clicked the verification link in the previous email, they have actually currently been removed from the automation– using a different automation).

Active Campaign List BossActive Campaign List Boss

The automation then unsubscribes them (Active Campaign List Boss). My e-mails likewise have a link to a form where they can enter their email address to let me know that they don’t have tracking allowed. This form includes a tag that I utilize to filter those contacts out. I used to add this tag when they clicked on a link, however when people do not have tracking on, it makes those links not work so dependably! I just send a basic “do you still desire my e-mails?” confirmation.

You can send out reward material and try to get the contact more engaged once again. To know how well your automations are transforming, ActiveCampaign has Goal tracking. A common method to measure whether a Goal has actually been satisfied is if a tag has been included to the contact. This tag can be included since your payment processor taped a sale, or since your webinar platform tape-recorded that your contact attended a webinar.

Active Campaign List Boss

You can also see whether the completion rate has increased or decreased, for how long it takes for contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred function – Active Campaign List Boss. It saves me a heap of time and effort, and neither MailChimp nor ConvertKit has an equivalent function.

Let’s state you have the first name of just a few of your contacts, which is the case with my list. Active Campaign List Boss. I generally do not require a first name to register to my list, but often I get a first name, such as when somebody purchases a product. Wouldn’t it be good to greet your contacts by name, in the cases when you have it? You can do this, however it’s troublesome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a given name, I say “Hey,” and after that their given name. If they don’t, I just say “Hey there,”. By developing a Message Variable in ActiveCampaign, I can easily alter my greeting according to whether or not I have the contact’s first name.

I produced a variable that’s just %greeting-hey%. If I have the contact’s name, it reveals up in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables really conserve me a great deal of time is by enabling me utilize the same automation over and over again for my webinars, and I can quickly alter out all of the information. Active Campaign List Boss.

Active Campaign List Boss

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the cost of the product, deal terms, coupon code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule changes or offer changes.

And here it remains in an e-mail. This message variable allows me to quickly alter out a countdown timer. I did point out earlier that one of the cons of ActiveCampaign is their e-mail modifying experience. I switched from MailChimp, and MailChimp takes place to have the finest e-mail modifying experience. I actually like to send easy emails. Active Campaign List Boss.

I have actually discovered that extremely tough to do with ActiveCampaign. For awhile, I was modifying emails in ActiveCampaign’s hybrid editor, which is quite clunky. For a very long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a fundamental template I developed. The user interface for the HTML editor appears like it was pulled from some complimentary open-source job.

Active Campaign List BossActive Campaign List Boss

However, adding images is a little bit of a task. You need to select them from a file browser. There’s no drag and drop choice. ActiveCampaign’s HTML email editor requires that you compose completely in HTML. The option to this, if you wish to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.

Active Campaign List Boss

Active Campaign List BossActive Campaign List Boss

Including images to ActiveCampaign’s rich full-screen editor is a cumbersome experience. You need separate text boxes for above and listed below the image. Lately I have actually started utilizing ActiveCampaign’s abundant full-screen editor – Active Campaign List Boss. They have some nice design templates, but I still wish to send out the simplest email possible. They do have some plain-looking e-mails, however they have some degree of very little format, which you can’t eliminate.

But, with some modifications, I can make my e-mail pretty basic. I can make it automatically use up the entire window, and I can tweak the typography to be a little larger, and have a little bit more prominent. The most frustrating part of ActiveCampaign’s rich text editor is including images. Imagine you’ve just typed out an excellent e-mail.