Active Campaign Hacks

Active Campaign Hacks

Active Campaign HacksActive Campaign Hacks

Then it sends out a series of e-mails to get them interested in the webinar, and to encourage them to sign up. If they register, they immediately struck the “Objective” towards the end of the webinar, and the automation ends. If they do not register, they get added to an automation promoting a rebroadcast of the webinar.

This enables me to customize my messaging, in other automations, based upon the contact’s engagement with the webinar – Active Campaign Hacks. Here’s the WebinarJam integration panel: I can include tags based upon whether the contact signed up, went to, missed out on, or based upon the length of time they stayed in the webinar. These tags can then trigger automations within ActiveCampaign.

It costs me money, and it makes it most likely that my emails go to spam or Gmail’s promotions tab. People who do not open my emails make it harder for other e-mails to get to the people who truly desire them! The “Pro” strategy of ActiveCampaign has lead scoring built in.

Here’s an automation I received from ActiveCampaign’s library of automations, which I utilize to tell which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it adds brand-new tags for 7 days, thirty days, 60 days, etc Each time they open an email, a different automation removes them from this automation, removes all of those tags, and starts this automation over again.

Active Campaign Hacks

This automation can be frustrating in the beginning, and this is one of those cases where I wish ActiveCampaign had a more out-of-the-box service. However, due to the fact that you can do anything with ActiveCampaign, in some cases you need to construct things from scratch. ActiveCampaign has an alternative to erase non-active customers, which I don’t recommend.

Some customers don’t have tracking turned on, so their opens aren’t recorded. Others still wish to be subscribed however have been hectic. Here’s my reactivation series: I send one email asking if they still wish to be subscribed, and briefly discussing why I keep my e-mail list clean. In one week, I send them another e-mail (if they already clicked the confirmation link in the previous e-mail, they’ve already been gotten rid of from the automation– utilizing a separate automation).

Active Campaign HacksActive Campaign Hacks

The automation then unsubscribes them (Active Campaign Hacks). My e-mails also have a link to a kind where they can enter their email address to let me understand that they do not have tracking allowed. This type adds a tag that I utilize to filter those contacts out. I utilized to include this tag when they clicked a link, but when individuals do not have tracking on, it makes those links not work so dependably! I only send out a basic “do you still desire my e-mails?” confirmation.

You can send out benefit content and attempt to get the contact more engaged once again. To know how well your automations are converting, ActiveCampaign has Objective tracking. A common way to determine whether a Goal has been satisfied is if a tag has been included to the contact. This tag can be included because your payment processor tape-recorded a sale, or since your webinar platform recorded that your contact participated in a webinar.

Active Campaign Hacks

You can likewise see whether the completion rate has actually increased or decreased, how long it considers contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite function – Active Campaign Hacks. It saves me a lots of time and effort, and neither MailChimp nor ConvertKit has a comparable feature.

Let’s say you have the very first name of just some of your contacts, which is the case with my list. Active Campaign Hacks. I usually don’t need a given name to register to my list, however in some cases I get a first name, such as when somebody purchases an item. Wouldn’t it be great to welcome your contacts by name, in the cases when you have it? You can do this, but it’s cumbersome.

I’m likewise filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a given name, I say “Hey,” and after that their first name. If they don’t, I simply state “Hey there,”. By building a Message Variable in ActiveCampaign, I can easily change my greeting according to whether I have the contact’s first name.

I developed a variable that’s just %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a great deal of time is by enabling me utilize the exact same automation over and over once again for my webinars, and I can rapidly change out all of the information. Active Campaign Hacks.

Active Campaign Hacks

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the price of the product, deal terms, discount coupon code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule modifications or offer modifications.

And here it remains in an e-mail. This message variable enables me to quickly alter out a countdown timer. I did point out earlier that a person of the cons of ActiveCampaign is their email editing experience. I changed from MailChimp, and MailChimp happens to have the best e-mail editing experience. I actually like to send simple e-mails. Active Campaign Hacks.

I’ve found that very hard to do with ActiveCampaign. For some time, I was modifying emails in ActiveCampaign’s hybrid editor, which is quite clunky. For a very long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a fundamental design template I created. The interface for the HTML editor appears like it was pulled from some free open-source job.

Active Campaign HacksActive Campaign Hacks

However, including images is a little a task. You have to pick them from a file web browser. There’s no drag and drop alternative. ActiveCampaign’s HTML email editor needs that you make up entirely in HTML. The alternative to this, if you wish to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.

Active Campaign Hacks

Active Campaign HacksActive Campaign Hacks

Including images to ActiveCampaign’s abundant full-screen editor is a cumbersome experience. You need separate text boxes for above and listed below the image. Lately I have started utilizing ActiveCampaign’s abundant full-screen editor – Active Campaign Hacks. They have some great templates, but I still want to send the plainest e-mail possible. They do have some plain-looking e-mails, but they have some degree of very little format, which you can’t get rid of.

However, with some modifications, I can make my email pretty standard. I can make it immediately take up the entire window, and I can modify the typography to be a little larger, and have a bit more leading. The most aggravating part of ActiveCampaign’s abundant text editor is including images. Imagine you have actually simply typed out a fantastic email.