Active Campaign Gym Launch

Active Campaign Gym Launch

Active Campaign Gym LaunchActive Campaign Gym Launch

Then it sends out a series of e-mails to get them thinking about the webinar, and to encourage them to sign up. If they register, they instantly struck the “Goal” towards the end of the webinar, and the automation ends. If they do not sign up, they get added to an automation promoting a rebroadcast of the webinar.

This enables me to customize my messaging, in other automations, based upon the contact’s engagement with the webinar – Active Campaign Gym Launch. Here’s the WebinarJam integration panel: I can include tags based upon whether the contact signed up, went to, missed, or based upon how long they remained in the webinar. These tags can then trigger automations within ActiveCampaign.

It costs me cash, and it makes it more likely that my e-mails go to spam or Gmail’s promotions tab. People who do not open my emails make it harder for other emails to get to individuals who truly desire them! The “Pro” plan of ActiveCampaign has actually lead scoring integrated in.

Here’s an automation I obtained from ActiveCampaign’s library of automations, which I utilize to inform which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it includes brand-new tags for 7 days, one month, 60 days, etc Each time they open an e-mail, a separate automation removes them from this automation, removes all of those tags, and begins this automation over once again.

Active Campaign Gym Launch

This automation can be overwhelming at first, and this is one of those cases where I want ActiveCampaign had a more out-of-the-box solution. But, due to the fact that you can do anything with ActiveCampaign, in some cases you need to build things from scratch. ActiveCampaign has a choice to delete inactive customers, which I don’t advise.

Some subscribers don’t have tracking switched on, so their opens aren’t recorded. Others still desire to be subscribed but have actually been hectic. Here’s my reactivation series: I send out one email asking if they still desire to be subscribed, and briefly explaining why I keep my e-mail list tidy. In one week, I send them another email (if they already clicked on the verification link in the previous e-mail, they’ve currently been removed from the automation– utilizing a different automation).

Active Campaign Gym LaunchActive Campaign Gym Launch

The automation then unsubscribes them (Active Campaign Gym Launch). My emails also have a link to a kind where they can enter their email address to let me know that they do not have tracking made it possible for. This type adds a tag that I utilize to filter those contacts out. I used to include this tag when they clicked a link, however when people don’t have tracking on, it makes those links not work so reliably! I only send a simple “do you still desire my emails?” confirmation.

You can send bonus content and attempt to get the contact more engaged again. To understand how well your automations are transforming, ActiveCampaign has Objective tracking. A typical method to measure whether a Goal has been met is if a tag has actually been contributed to the contact. This tag can be added since your payment processor taped a sale, or due to the fact that your webinar platform taped that your contact attended a webinar.

Active Campaign Gym Launch

You can also see whether the completion rate has increased or decreased, how long it considers contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite feature – Active Campaign Gym Launch. It conserves me a lots of effort and time, and neither MailChimp nor ConvertKit has a comparable function.

Let’s state you have the very first name of just some of your contacts, which holds true with my list. Active Campaign Gym Launch. I generally do not need a very first name to register to my list, however sometimes I get a given name, such as when someone purchases an item. Wouldn’t it be good to greet your contacts by name, in the events when you have it? You can do this, but it’s cumbersome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a very first name, I state “Hey,” and then their given name. If they do not, I just say “Hey there,”. By developing a Message Variable in ActiveCampaign, I can quickly change my greeting according to whether or not I have the contact’s given name.

I produced a variable that’s simply %greeting-hey%. If I have the contact’s name, it appears in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables actually save me a lot of time is by enabling me utilize the same automation over and over again for my webinars, and I can quickly alter out all of the details. Active Campaign Gym Launch.

Active Campaign Gym Launch

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the cost of the product, deal terms, coupon code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule changes or offer modifications.

And here it remains in an e-mail. This message variable enables me to easily change out a countdown timer. I did mention earlier that one of the cons of ActiveCampaign is their email editing experience. I switched from MailChimp, and MailChimp happens to have the finest e-mail modifying experience. I really like to send out basic e-mails. Active Campaign Gym Launch.

I have actually found that very hard to do with ActiveCampaign. For some time, I was editing emails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a very long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a standard template I produced. The interface for the HTML editor appears like it was pulled from some free open-source task.

Active Campaign Gym LaunchActive Campaign Gym Launch

However, including images is a little bit of a chore. You need to select them from a file web browser. There’s no drag and drop option. ActiveCampaign’s HTML email editor needs that you compose entirely in HTML. The option to this, if you wish to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.

Active Campaign Gym Launch

Active Campaign Gym LaunchActive Campaign Gym Launch

Including images to ActiveCampaign’s abundant full-screen editor is a cumbersome experience. You need different text boxes for above and below the image. Lately I have begun using ActiveCampaign’s rich full-screen editor – Active Campaign Gym Launch. They have some great templates, but I still want to send out the simplest e-mail possible. They do have some plain-looking e-mails, but they have some degree of minimal format, which you can’t get rid of.

However, with some modifications, I can make my e-mail quite fundamental. I can make it automatically use up the whole window, and I can tweak the typography to be slightly bigger, and have a little more prominent. The most discouraging part of ActiveCampaign’s rich full-screen editor is adding images. Imagine you’ve just typed out a fantastic e-mail.