Active Campaign Group Elements

Active Campaign Group Elements

Active Campaign Group ElementsActive Campaign Group Elements

Then it sends a series of emails to get them interested in the webinar, and to motivate them to sign up. If they register, they immediately hit the “Goal” towards completion of the webinar, and the automation ends. If they don’t sign up, they get added to an automation promoting a rebroadcast of the webinar.

This enables me to tailor my messaging, in other automations, based upon the contact’s engagement with the webinar – Active Campaign Group Elements. Here’s the WebinarJam combination panel: I can add tags based upon whether the contact registered, went to, missed, or based upon how long they remained in the webinar. These tags can then set off automations within ActiveCampaign.

It costs me cash, and it makes it most likely that my e-mails go to spam or Gmail’s promotions tab. Individuals who don’t open my emails make it harder for other e-mails to get to the people who truly want them! The “Pro” plan of ActiveCampaign has actually lead scoring developed in.

Here’s an automation I received from ActiveCampaign’s library of automations, which I use to tell which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it adds brand-new tags for 7 days, 30 days, 60 days, etc Each time they open an e-mail, a separate automation removes them from this automation, gets rid of all of those tags, and begins this automation over again.

Active Campaign Group Elements

This automation can be overwhelming in the beginning, and this is one of those cases where I want ActiveCampaign had a more out-of-the-box option. However, because you can do anything with ActiveCampaign, often you have to construct things from scratch. ActiveCampaign has an option to erase non-active subscribers, which I do not suggest.

Some subscribers do not have tracking turned on, so their opens aren’t tape-recorded. Others still desire to be subscribed but have actually been hectic. Here’s my reactivation sequence: I send one email asking if they still want to be subscribed, and briefly describing why I keep my email list clean. In one week, I send them another e-mail (if they currently clicked on the verification link in the previous email, they’ve already been eliminated from the automation– using a different automation).

Active Campaign Group ElementsActive Campaign Group Elements

The automation then unsubscribes them (Active Campaign Group Elements). My emails likewise have a link to a kind where they can enter their email address to let me know that they don’t have tracking allowed. This kind adds a tag that I utilize to filter those contacts out. I used to add this tag when they clicked on a link, but when individuals do not have tracking on, it makes those links not work so reliably! I just send an easy “do you still desire my emails?” confirmation.

You can send benefit content and attempt to get the contact more engaged once again. To know how well your automations are converting, ActiveCampaign has Goal tracking. A typical way to measure whether a Goal has been satisfied is if a tag has actually been included to the contact. This tag can be added since your payment processor taped a sale, or since your webinar platform recorded that your contact went to a webinar.

Active Campaign Group Elements

You can likewise see whether the conclusion rate has increased or decreased, for how long it considers contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred feature – Active Campaign Group Elements. It conserves me a lots of effort and time, and neither MailChimp nor ConvertKit has an equivalent feature.

Let’s say you have the given name of just some of your contacts, which is the case with my list. Active Campaign Group Elements. I normally don’t need a given name to register to my list, however often I get a given name, such as when somebody buys a product. Wouldn’t it be nice to greet your contacts by name, in the events when you have it? You can do this, but it’s cumbersome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a given name, I say “Hey,” and after that their given name. If they do not, I simply state “Hey there,”. By constructing a Message Variable in ActiveCampaign, I can quickly change my greeting according to whether I have the contact’s first name.

I created a variable that’s just %greeting-hey%. If I have the contact’s name, it appears in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables actually save me a lot of time is by enabling me utilize the very same automation over and over again for my webinars, and I can quickly change out all of the details. Active Campaign Group Elements.

Active Campaign Group Elements

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the rate of the product, deal terms, voucher code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule changes or deal changes.

And here it remains in an email. This message variable enables me to quickly alter out a countdown timer. I did discuss earlier that one of the cons of ActiveCampaign is their e-mail editing experience. I switched from MailChimp, and MailChimp occurs to have the very best email modifying experience. I truly like to send basic emails. Active Campaign Group Elements.

I have actually found that very difficult to do with ActiveCampaign. For some time, I was editing emails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a very long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a standard design template I produced. The user interface for the HTML editor looks like it was pulled from some totally free open-source job.

Active Campaign Group ElementsActive Campaign Group Elements

Nevertheless, including images is a little a task. You need to pick them from a file web browser. There’s no drag and drop option. ActiveCampaign’s HTML email editor requires that you make up totally in HTML. The alternative to this, if you want to have control over the HTML, is to modify pure HTML, with a preview on the side.

Active Campaign Group Elements

Active Campaign Group ElementsActive Campaign Group Elements

Including images to ActiveCampaign’s abundant text editor is a cumbersome experience. You require separate text boxes for above and listed below the image. Lately I have actually begun utilizing ActiveCampaign’s rich text editor – Active Campaign Group Elements. They have some nice design templates, however I still wish to send out the simplest email possible. They do have some plain-looking e-mails, but they have some degree of very little format, which you can’t eliminate.

However, with some modifications, I can make my e-mail pretty standard. I can make it automatically take up the entire window, and I can tweak the typography to be slightly bigger, and have a little more prominent. The most frustrating part of ActiveCampaign’s rich text editor is including images. Picture you have actually just typed out an excellent email.