Active Campaign Features You Didn’T Know About

Active Campaign Features You Didn’T Know About

Active Campaign  Features You Didn'T Know AboutActive Campaign Features You Didn’T Know About

Then it sends out a series of e-mails to get them thinking about the webinar, and to encourage them to sign up. If they register, they immediately hit the “Objective” toward completion of the webinar, and the automation ends. If they don’t register, they get contributed to an automation promoting a rebroadcast of the webinar.

This allows me to customize my messaging, in other automations, based upon the contact’s engagement with the webinar – Active Campaign Features You Didn’T Know About. Here’s the WebinarJam combination panel: I can include tags based upon whether the contact registered, attended, missed out on, or based upon how long they stayed in the webinar. These tags can then activate automations within ActiveCampaign.

It costs me money, and it makes it more likely that my e-mails go to spam or Gmail’s promos tab. People who do not open my e-mails make it harder for other emails to get to the individuals who really desire them! The “Pro” strategy of ActiveCampaign has actually lead scoring built in.

Here’s an automation I received from ActiveCampaign’s library of automations, which I utilize to tell which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it includes new tags for 7 days, thirty days, 60 days, etc Each time they open an email, a different automation removes them from this automation, removes all of those tags, and starts this automation over once again.

Active Campaign Features You Didn’T Know About

This automation can be overwhelming at first, and this is among those cases where I wish ActiveCampaign had a more out-of-the-box solution. But, because you can do anything with ActiveCampaign, often you have to construct things from scratch. ActiveCampaign has an alternative to erase non-active customers, which I do not suggest.

Some subscribers do not have tracking turned on, so their opens aren’t tape-recorded. Others still wish to be subscribed but have been busy. Here’s my reactivation series: I send out one e-mail asking if they still desire to be subscribed, and briefly explaining why I keep my e-mail list clean. In one week, I send them another email (if they already clicked the confirmation link in the previous email, they’ve currently been eliminated from the automation– utilizing a separate automation).

Active Campaign  Features You Didn'T Know AboutActive Campaign Features You Didn’T Know About

The automation then unsubscribes them (Active Campaign Features You Didn’T Know About). My e-mails likewise have a link to a kind where they can enter their email address to let me know that they don’t have tracking made it possible for. This type includes a tag that I utilize to filter those contacts out. I utilized to add this tag when they clicked on a link, but when individuals do not have tracking on, it makes those links not work so reliably! I only send a simple “do you still desire my emails?” confirmation.

You can send bonus content and try to get the contact more engaged again. To know how well your automations are transforming, ActiveCampaign has Objective tracking. A common way to measure whether a Goal has been met is if a tag has been added to the contact. This tag can be added since your payment processor taped a sale, or since your webinar platform tape-recorded that your contact participated in a webinar.

Active Campaign Features You Didn’T Know About

You can also see whether the conclusion rate has increased or reduced, how long it considers contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred function – Active Campaign Features You Didn’T Know About. It saves me a load of effort and time, and neither MailChimp nor ConvertKit has an equivalent function.

Let’s state you have the very first name of only some of your contacts, which holds true with my list. Active Campaign Features You Didn’T Know About. I normally don’t need a very first name to register to my list, however sometimes I get a given name, such as when somebody buys a product. Wouldn’t it be nice to welcome your contacts by name, in the events when you have it? You can do this, however it’s troublesome.

I’m likewise filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a first name, I state “Hey,” and after that their first name. If they do not, I just say “Hey there,”. By building a Message Variable in ActiveCampaign, I can easily alter my welcoming according to whether or not I have the contact’s given name.

I produced a variable that’s just %greeting-hey%. If I have the contact’s name, it shows up in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables actually save me a lot of time is by allowing me utilize the very same automation over and over again for my webinars, and I can quickly change out all of the details. Active Campaign Features You Didn’T Know About.

Active Campaign Features You Didn’T Know About

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the cost of the product, deal terms, discount coupon code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule modifications or offer changes.

And here it remains in an e-mail. This message variable enables me to quickly alter out a countdown timer. I did point out earlier that one of the cons of ActiveCampaign is their email modifying experience. I changed from MailChimp, and MailChimp occurs to have the very best email modifying experience. I really like to send out simple emails. Active Campaign Features You Didn’T Know About.

I have actually found that really difficult to do with ActiveCampaign. For awhile, I was editing e-mails in ActiveCampaign’s hybrid editor, which is rather clunky. For a long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a basic design template I created. The user interface for the HTML editor appears like it was pulled from some free open-source task.

Active Campaign  Features You Didn'T Know AboutActive Campaign Features You Didn’T Know About

However, including images is a little bit of a chore. You have to pick them from a file internet browser. There’s no drag and drop alternative. ActiveCampaign’s HTML email editor requires that you compose totally in HTML. The alternative to this, if you want to have control over the HTML, is to modify pure HTML, with a preview on the side.

Active Campaign Features You Didn’T Know About

Active Campaign  Features You Didn'T Know AboutActive Campaign Features You Didn’T Know About

Adding images to ActiveCampaign’s abundant text editor is a cumbersome experience. You need different text boxes for above and below the image. Recently I have actually started utilizing ActiveCampaign’s abundant full-screen editor – Active Campaign Features You Didn’T Know About. They have some good templates, however I still want to send the plainest email possible. They do have some plain-looking emails, however they have some degree of minimal formatting, which you can’t eliminate.

However, with some modifications, I can make my email quite basic. I can make it immediately use up the entire window, and I can tweak the typography to be somewhat larger, and have a little more leading. The most discouraging part of ActiveCampaign’s abundant full-screen editor is including images. Envision you’ve just typed out a terrific email.