Active Campaign Features And Specifications Youtube

Active Campaign Features And Specifications Youtube

Active Campaign Features And Specifications YoutubeActive Campaign Features And Specifications Youtube

Then it sends out a series of e-mails to get them thinking about the webinar, and to encourage them to sign up. If they sign up, they immediately struck the “Objective” toward the end of the webinar, and the automation ends. If they do not sign up, they get included to an automation promoting a rebroadcast of the webinar.

This allows me to customize my messaging, in other automations, based upon the contact’s engagement with the webinar – Active Campaign Features And Specifications Youtube. Here’s the WebinarJam integration panel: I can add tags based upon whether the contact registered, went to, missed, or based upon how long they stayed in the webinar. These tags can then activate automations within ActiveCampaign.

It costs me cash, and it makes it more likely that my emails go to spam or Gmail’s promotions tab. Individuals who don’t open my emails make it harder for other e-mails to get to individuals who truly desire them! The “Pro” plan of ActiveCampaign has lead scoring integrated in.

Here’s an automation I got from ActiveCampaign’s library of automations, which I utilize to inform which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it adds new tags for 7 days, 1 month, 60 days, etc Each time they open an email, a separate automation eliminates them from this automation, eliminates all of those tags, and starts this automation over once again.

Active Campaign Features And Specifications Youtube

This automation can be frustrating at first, and this is one of those cases where I wish ActiveCampaign had a more out-of-the-box service. However, since you can do anything with ActiveCampaign, often you have to build things from scratch. ActiveCampaign has an option to delete non-active customers, which I don’t recommend.

Some subscribers do not have actually tracking switched on, so their opens aren’t taped. Others still want to be subscribed but have been hectic. Here’s my reactivation sequence: I send one email asking if they still desire to be subscribed, and briefly discussing why I keep my e-mail list clean. In one week, I send them another e-mail (if they already clicked on the verification link in the previous e-mail, they’ve already been removed from the automation– utilizing a separate automation).

Active Campaign Features And Specifications YoutubeActive Campaign Features And Specifications Youtube

The automation then unsubscribes them (Active Campaign Features And Specifications Youtube). My e-mails likewise have a link to a kind where they can enter their email address to let me know that they do not have tracking allowed. This form adds a tag that I use to filter those contacts out. I used to add this tag when they clicked a link, however when individuals do not have tracking on, it makes those links not work so reliably! I only send out an easy “do you still want my emails?” confirmation.

You can send perk content and attempt to get the contact more engaged once again. To understand how well your automations are converting, ActiveCampaign has Objective tracking. A common method to determine whether an Objective has been fulfilled is if a tag has actually been contributed to the contact. This tag can be included because your payment processor taped a sale, or because your webinar platform tape-recorded that your contact attended a webinar.

Active Campaign Features And Specifications Youtube

You can likewise see whether the completion rate has increased or decreased, for how long it takes for contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite function – Active Campaign Features And Specifications Youtube. It saves me a lots of effort and time, and neither MailChimp nor ConvertKit has a comparable function.

Let’s state you have the given name of only a few of your contacts, which holds true with my list. Active Campaign Features And Specifications Youtube. I typically do not need a first name to register to my list, however sometimes I get a given name, such as when somebody purchases a product. Would not it be great to welcome your contacts by name, in the events when you have it? You can do this, but it’s cumbersome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a given name, I say “Hey,” and after that their first name. If they do not, I just state “Hey there,”. By developing a Message Variable in ActiveCampaign, I can quickly change my welcoming according to whether or not I have the contact’s first name.

I developed a variable that’s just %greeting-hey%. If I have the contact’s name, it shows up in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a lot of time is by allowing me utilize the very same automation over and over again for my webinars, and I can quickly alter out all of the details. Active Campaign Features And Specifications Youtube.

Active Campaign Features And Specifications Youtube

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the cost of the product, deal terms, discount coupon code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule modifications or offer changes.

And here it remains in an email. This message variable allows me to quickly change out a countdown timer. I did mention earlier that a person of the cons of ActiveCampaign is their email modifying experience. I switched from MailChimp, and MailChimp happens to have the finest e-mail modifying experience. I truly like to send out basic e-mails. Active Campaign Features And Specifications Youtube.

I have actually found that really difficult to do with ActiveCampaign. For awhile, I was editing emails in ActiveCampaign’s hybrid editor, which is rather clunky. For a long period of time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a standard template I developed. The interface for the HTML editor looks like it was pulled from some totally free open-source task.

Active Campaign Features And Specifications YoutubeActive Campaign Features And Specifications Youtube

Nevertheless, including images is a little bit of a task. You have to select them from a file web browser. There’s no drag and drop alternative. ActiveCampaign’s HTML e-mail editor requires that you make up totally in HTML. The option to this, if you wish to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.

Active Campaign Features And Specifications Youtube

Active Campaign Features And Specifications YoutubeActive Campaign Features And Specifications Youtube

Adding images to ActiveCampaign’s rich full-screen editor is a clunky experience. You require separate text boxes for above and below the image. Recently I have actually begun utilizing ActiveCampaign’s abundant text editor – Active Campaign Features And Specifications Youtube. They have some good design templates, however I still desire to send out the simplest email possible. They do have some plain-looking emails, however they have some degree of minimal format, which you can’t remove.

But, with some modifications, I can make my e-mail pretty standard. I can make it automatically use up the entire window, and I can fine-tune the typography to be a little larger, and have a little more leading. The most frustrating part of ActiveCampaign’s abundant text editor is adding images. Envision you’ve just typed out a fantastic e-mail.