Active Campaign Engagement Sequence

Active Campaign Engagement Sequence

Active Campaign Engagement SequenceActive Campaign Engagement Sequence

Then it sends out a series of emails to get them interested in the webinar, and to motivate them to sign up. If they sign up, they immediately struck the “Objective” towards the end of the webinar, and the automation ends. If they do not register, they get included to an automation promoting a rebroadcast of the webinar.

This allows me to customize my messaging, in other automations, based upon the contact’s engagement with the webinar – Active Campaign Engagement Sequence. Here’s the WebinarJam combination panel: I can add tags based upon whether the contact signed up, went to, missed, or based upon for how long they remained in the webinar. These tags can then set off automations within ActiveCampaign.

It costs me money, and it makes it more likely that my emails go to spam or Gmail’s promotions tab. People who do not open my e-mails make it harder for other emails to get to individuals who actually desire them! The “Pro” plan of ActiveCampaign has actually lead scoring constructed in.

Here’s an automation I received from ActiveCampaign’s library of automations, which I use to inform which contacts aren’t engaging with my emails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it includes new tags for 7 days, 30 days, 60 days, etc Each time they open an email, a different automation eliminates them from this automation, eliminates all of those tags, and begins this automation over again.

Active Campaign Engagement Sequence

This automation can be overwhelming initially, and this is one of those cases where I want ActiveCampaign had a more out-of-the-box solution. But, because you can do anything with ActiveCampaign, sometimes you have to construct things from scratch. ActiveCampaign has a choice to delete inactive subscribers, which I do not recommend.

Some subscribers don’t have actually tracking turned on, so their opens aren’t recorded. Others still want to be subscribed but have been hectic. Here’s my reactivation sequence: I send one email asking if they still want to be subscribed, and briefly discussing why I keep my e-mail list clean. In one week, I send them another email (if they currently clicked on the confirmation link in the previous e-mail, they’ve currently been eliminated from the automation– utilizing a different automation).

Active Campaign Engagement SequenceActive Campaign Engagement Sequence

The automation then unsubscribes them (Active Campaign Engagement Sequence). My emails likewise have a link to a kind where they can enter their e-mail address to let me know that they don’t have tracking allowed. This form includes a tag that I use to filter those contacts out. I utilized to include this tag when they clicked on a link, however when individuals don’t have tracking on, it makes those links not work so dependably! I only send a simple “do you still want my e-mails?” verification.

You can send bonus offer material and try to get the contact more engaged again. To know how well your automations are transforming, ActiveCampaign has Goal tracking. A common way to determine whether an Objective has actually been satisfied is if a tag has actually been contributed to the contact. This tag can be included due to the fact that your payment processor taped a sale, or due to the fact that your webinar platform tape-recorded that your contact attended a webinar.

Active Campaign Engagement Sequence

You can likewise see whether the conclusion rate has increased or decreased, for how long it takes for contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred feature – Active Campaign Engagement Sequence. It conserves me a lots of effort and time, and neither MailChimp nor ConvertKit has a similar function.

Let’s say you have the first name of just a few of your contacts, which holds true with my list. Active Campaign Engagement Sequence. I usually do not require a first name to sign up to my list, but often I get a first name, such as when somebody buys a product. Wouldn’t it be great to welcome your contacts by name, in the events when you have it? You can do this, however it’s troublesome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a very first name, I say “Hey,” and then their first name. If they do not, I just state “Hey there,”. By building a Message Variable in ActiveCampaign, I can easily change my greeting according to whether I have the contact’s very first name.

I produced a variable that’s merely %greeting-hey%. If I have the contact’s name, it shows up in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually save me a great deal of time is by allowing me use the very same automation over and over once again for my webinars, and I can rapidly change out all of the details. Active Campaign Engagement Sequence.

Active Campaign Engagement Sequence

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the price of the item, offer terms, coupon code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule modifications or offer modifications.

And here it remains in an email. This message variable allows me to quickly alter out a countdown timer. I did discuss earlier that a person of the cons of ActiveCampaign is their e-mail editing experience. I changed from MailChimp, and MailChimp occurs to have the very best e-mail editing experience. I truly like to send out basic e-mails. Active Campaign Engagement Sequence.

I have actually found that very tough to do with ActiveCampaign. For some time, I was editing e-mails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a fundamental design template I produced. The interface for the HTML editor appears like it was pulled from some free open-source job.

Active Campaign Engagement SequenceActive Campaign Engagement Sequence

Nevertheless, including images is a little bit of a task. You have to select them from a file browser. There’s no drag and drop alternative. ActiveCampaign’s HTML e-mail editor needs that you make up completely in HTML. The alternative to this, if you wish to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.

Active Campaign Engagement Sequence

Active Campaign Engagement SequenceActive Campaign Engagement Sequence

Adding images to ActiveCampaign’s abundant full-screen editor is a clunky experience. You need different text boxes for above and below the image. Recently I have actually begun utilizing ActiveCampaign’s rich text editor – Active Campaign Engagement Sequence. They have some nice templates, however I still wish to send the plainest e-mail possible. They do have some plain-looking e-mails, but they have some degree of very little formatting, which you can’t get rid of.

But, with some changes, I can make my email pretty basic. I can make it instantly use up the entire window, and I can fine-tune the typography to be somewhat larger, and have a little bit more prominent. The most aggravating part of ActiveCampaign’s abundant text editor is adding images. Picture you have actually simply typed out a terrific email.