Active Campaign Email Templates

Active Campaign Email Templates

Active Campaign Email TemplatesActive Campaign Email Templates

Then it sends a series of emails to get them thinking about the webinar, and to motivate them to sign up. If they register, they right away struck the “Objective” toward the end of the webinar, and the automation ends. If they do not register, they get contributed to an automation promoting a rebroadcast of the webinar.

This allows me to personalize my messaging, in other automations, based upon the contact’s engagement with the webinar – Active Campaign Email Templates. Here’s the WebinarJam combination panel: I can add tags based upon whether the contact signed up, participated in, missed, or based upon the length of time they remained in the webinar. These tags can then set off automations within ActiveCampaign.

It costs me cash, and it makes it most likely that my emails go to spam or Gmail’s promotions tab. Individuals who don’t open my emails make it harder for other e-mails to get to individuals who actually desire them! The “Pro” strategy of ActiveCampaign has lead scoring built in.

Here’s an automation I got from ActiveCampaign’s library of automations, which I use to inform which contacts aren’t engaging with my emails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it adds new tags for 7 days, one month, 60 days, etc Each time they open an e-mail, a different automation removes them from this automation, removes all of those tags, and begins this automation over once again.

Active Campaign Email Templates

This automation can be frustrating at initially, and this is among those cases where I want ActiveCampaign had a more out-of-the-box option. But, because you can do anything with ActiveCampaign, in some cases you need to construct things from scratch. ActiveCampaign has an alternative to erase inactive subscribers, which I don’t advise.

Some customers do not have tracking switched on, so their opens aren’t recorded. Others still desire to be subscribed but have actually been busy. Here’s my reactivation series: I send one email asking if they still want to be subscribed, and briefly discussing why I keep my e-mail list tidy. In one week, I send them another email (if they currently clicked on the verification link in the previous e-mail, they have actually currently been gotten rid of from the automation– using a different automation).

Active Campaign Email TemplatesActive Campaign Email Templates

The automation then unsubscribes them (Active Campaign Email Templates). My e-mails likewise have a link to a kind where they can enter their email address to let me know that they do not have tracking enabled. This type adds a tag that I use to filter those contacts out. I used to add this tag when they clicked a link, but when individuals do not have tracking on, it makes those links not work so reliably! I just send out an easy “do you still want my emails?” verification.

You can send out bonus offer content and attempt to get the contact more engaged again. To understand how well your automations are transforming, ActiveCampaign has Goal tracking. A typical method to measure whether a Goal has actually been met is if a tag has actually been contributed to the contact. This tag can be included since your payment processor taped a sale, or due to the fact that your webinar platform tape-recorded that your contact participated in a webinar.

Active Campaign Email Templates

You can also see whether the completion rate has increased or decreased, for how long it takes for contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite feature – Active Campaign Email Templates. It conserves me a lots of effort and time, and neither MailChimp nor ConvertKit has an equivalent function.

Let’s say you have the very first name of only a few of your contacts, which is the case with my list. Active Campaign Email Templates. I typically do not require a very first name to sign up to my list, however in some cases I get a given name, such as when somebody purchases a product. Wouldn’t it be great to welcome your contacts by name, in the cases when you have it? You can do this, but it’s cumbersome.

I’m likewise filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a very first name, I say “Hey,” and after that their very first name. If they do not, I simply state “Hey there,”. By developing a Message Variable in ActiveCampaign, I can easily change my greeting according to whether I have the contact’s very first name.

I developed a variable that’s merely %greeting-hey%. If I have the contact’s name, it reveals up in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables actually conserve me a lot of time is by enabling me use the very same automation over and over again for my webinars, and I can quickly alter out all of the details. Active Campaign Email Templates.

Active Campaign Email Templates

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the rate of the item, deal terms, coupon code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule changes or deal changes.

And here it remains in an e-mail. This message variable enables me to quickly alter out a countdown timer. I did discuss earlier that one of the cons of ActiveCampaign is their e-mail editing experience. I switched from MailChimp, and MailChimp takes place to have the best e-mail modifying experience. I really like to send simple emails. Active Campaign Email Templates.

I’ve discovered that really difficult to do with ActiveCampaign. For awhile, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a long period of time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a basic template I created. The user interface for the HTML editor looks like it was pulled from some free open-source project.

Active Campaign Email TemplatesActive Campaign Email Templates

However, including images is a bit of a chore. You need to choose them from a file internet browser. There’s no drag and drop option. ActiveCampaign’s HTML e-mail editor requires that you make up totally in HTML. The alternative to this, if you desire to have control over the HTML, is to edit pure HTML, with a preview on the side.

Active Campaign Email Templates

Active Campaign Email TemplatesActive Campaign Email Templates

Including images to ActiveCampaign’s abundant full-screen editor is a clunky experience. You need separate text boxes for above and listed below the image. Recently I have started utilizing ActiveCampaign’s rich full-screen editor – Active Campaign Email Templates. They have some great design templates, but I still desire to send the plainest e-mail possible. They do have some plain-looking emails, but they have some degree of very little format, which you can’t eliminate.

However, with some changes, I can make my email quite fundamental. I can make it instantly use up the entire window, and I can tweak the typography to be slightly bigger, and have a little bit more leading. The most aggravating part of ActiveCampaign’s abundant full-screen editor is including images. Picture you’ve simply typed out an excellent e-mail.