Active Campaign Email Template Holiday Card

Active Campaign Email Template Holiday Card

Active Campaign Email Template Holiday CardActive Campaign Email Template Holiday Card

Then it sends out a series of e-mails to get them thinking about the webinar, and to encourage them to sign up. If they register, they right away struck the “Goal” towards the end of the webinar, and the automation ends. If they don’t sign up, they get included to an automation promoting a rebroadcast of the webinar.

This enables me to customize my messaging, in other automations, based upon the contact’s engagement with the webinar – Active Campaign Email Template Holiday Card. Here’s the WebinarJam integration panel: I can include tags based upon whether the contact signed up, went to, missed, or based upon how long they stayed in the webinar. These tags can then set off automations within ActiveCampaign.

It costs me money, and it makes it more likely that my e-mails go to spam or Gmail’s promos tab. Individuals who don’t open my emails make it harder for other emails to get to individuals who truly desire them! The “Pro” plan of ActiveCampaign has actually lead scoring developed in.

Here’s an automation I received from ActiveCampaign’s library of automations, which I use to inform which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it adds brand-new tags for 7 days, 30 days, 60 days, etc Each time they open an email, a separate automation removes them from this automation, eliminates all of those tags, and starts this automation over once again.

Active Campaign Email Template Holiday Card

This automation can be frustrating initially, and this is one of those cases where I wish ActiveCampaign had a more out-of-the-box service. But, since you can do anything with ActiveCampaign, often you need to build things from scratch. ActiveCampaign has an option to erase inactive subscribers, which I do not recommend.

Some subscribers do not have tracking turned on, so their opens aren’t recorded. Others still wish to be subscribed but have been hectic. Here’s my reactivation sequence: I send out one e-mail asking if they still want to be subscribed, and briefly discussing why I keep my email list tidy. In one week, I send them another e-mail (if they already clicked on the verification link in the previous email, they’ve already been gotten rid of from the automation– utilizing a different automation).

Active Campaign Email Template Holiday CardActive Campaign Email Template Holiday Card

The automation then unsubscribes them (Active Campaign Email Template Holiday Card). My e-mails likewise have a link to a form where they can enter their email address to let me know that they don’t have tracking allowed. This kind includes a tag that I use to filter those contacts out. I used to include this tag when they clicked on a link, but when individuals don’t have tracking on, it makes those links not work so reliably! I just send an easy “do you still want my emails?” confirmation.

You can send out bonus offer content and attempt to get the contact more engaged once again. To know how well your automations are converting, ActiveCampaign has Objective tracking. A common way to determine whether an Objective has been met is if a tag has been included to the contact. This tag can be added due to the fact that your payment processor taped a sale, or since your webinar platform recorded that your contact attended a webinar.

Active Campaign Email Template Holiday Card

You can likewise see whether the conclusion rate has actually increased or decreased, how long it considers contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite feature – Active Campaign Email Template Holiday Card. It saves me a ton of time and effort, and neither MailChimp nor ConvertKit has a comparable feature.

Let’s say you have the very first name of only a few of your contacts, which holds true with my list. Active Campaign Email Template Holiday Card. I usually don’t require a first name to sign up to my list, however often I get a very first name, such as when somebody purchases a product. Wouldn’t it be good to greet your contacts by name, in the cases when you have it? You can do this, however it’s troublesome.

I’m likewise filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a very first name, I state “Hey,” and then their first name. If they don’t, I just state “Hey there,”. By constructing a Message Variable in ActiveCampaign, I can quickly change my greeting according to whether or not I have the contact’s very first name.

I created a variable that’s simply %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables truly save me a lot of time is by enabling me use the exact same automation over and over once again for my webinars, and I can rapidly change out all of the details. Active Campaign Email Template Holiday Card.

Active Campaign Email Template Holiday Card

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the price of the product, deal terms, voucher code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule modifications or deal modifications.

And here it is in an email. This message variable allows me to easily change out a countdown timer. I did discuss earlier that a person of the cons of ActiveCampaign is their email modifying experience. I changed from MailChimp, and MailChimp occurs to have the finest email editing experience. I actually like to send out easy emails. Active Campaign Email Template Holiday Card.

I’ve found that extremely hard to do with ActiveCampaign. For awhile, I was modifying emails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a very long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a fundamental design template I developed. The user interface for the HTML editor looks like it was pulled from some totally free open-source job.

Active Campaign Email Template Holiday CardActive Campaign Email Template Holiday Card

Nevertheless, adding images is a little a task. You need to select them from a file browser. There’s no drag and drop alternative. ActiveCampaign’s HTML email editor needs that you make up completely in HTML. The option to this, if you wish to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.

Active Campaign Email Template Holiday Card

Active Campaign Email Template Holiday CardActive Campaign Email Template Holiday Card

Including images to ActiveCampaign’s abundant text editor is a cumbersome experience. You require separate text boxes for above and listed below the image. Lately I have begun using ActiveCampaign’s abundant full-screen editor – Active Campaign Email Template Holiday Card. They have some nice design templates, however I still wish to send the plainest e-mail possible. They do have some plain-looking emails, but they have some degree of minimal formatting, which you can’t get rid of.

However, with some adjustments, I can make my e-mail quite basic. I can make it immediately take up the whole window, and I can modify the typography to be slightly larger, and have a little more prominent. The most discouraging part of ActiveCampaign’s rich text editor is adding images. Picture you’ve just typed out an excellent e-mail.