Active Campaign Email Marketing Size

Active Campaign Email Marketing Size

Active Campaign Email Marketing SizeActive Campaign Email Marketing Size

Then it sends out a series of e-mails to get them thinking about the webinar, and to motivate them to register. If they register, they right away struck the “Objective” towards the end of the webinar, and the automation ends. If they do not register, they get added to an automation promoting a rebroadcast of the webinar.

This allows me to personalize my messaging, in other automations, based upon the contact’s engagement with the webinar – Active Campaign Email Marketing Size. Here’s the WebinarJam integration panel: I can add tags based upon whether the contact signed up, participated in, missed, or based upon for how long they remained in the webinar. These tags can then activate automations within ActiveCampaign.

It costs me money, and it makes it most likely that my e-mails go to spam or Gmail’s promotions tab. People who don’t open my emails make it harder for other emails to get to the individuals who actually desire them! The “Pro” plan of ActiveCampaign has actually lead scoring constructed in.

Here’s an automation I obtained from ActiveCampaign’s library of automations, which I utilize to inform which contacts aren’t engaging with my emails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it adds new tags for 7 days, thirty days, 60 days, etc Each time they open an email, a separate automation removes them from this automation, gets rid of all of those tags, and starts this automation over once again.

Active Campaign Email Marketing Size

This automation can be overwhelming at initially, and this is one of those cases where I want ActiveCampaign had a more out-of-the-box option. However, due to the fact that you can do anything with ActiveCampaign, in some cases you need to construct things from scratch. ActiveCampaign has an option to delete inactive customers, which I do not recommend.

Some subscribers don’t have tracking turned on, so their opens aren’t tape-recorded. Others still wish to be subscribed but have been hectic. Here’s my reactivation sequence: I send out one email asking if they still wish to be subscribed, and briefly explaining why I keep my email list tidy. In one week, I send them another e-mail (if they already clicked the verification link in the previous e-mail, they have actually already been removed from the automation– utilizing a separate automation).

Active Campaign Email Marketing SizeActive Campaign Email Marketing Size

The automation then unsubscribes them (Active Campaign Email Marketing Size). My emails also have a link to a kind where they can enter their email address to let me know that they don’t have tracking allowed. This form includes a tag that I use to filter those contacts out. I used to include this tag when they clicked on a link, but when people do not have tracking on, it makes those links not work so reliably! I just send an easy “do you still desire my emails?” verification.

You can send bonus content and try to get the contact more engaged once again. To understand how well your automations are transforming, ActiveCampaign has Objective tracking. A common way to measure whether a Goal has been fulfilled is if a tag has actually been added to the contact. This tag can be added since your payment processor taped a sale, or since your webinar platform taped that your contact attended a webinar.

Active Campaign Email Marketing Size

You can also see whether the completion rate has actually increased or reduced, the length of time it takes for contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite feature – Active Campaign Email Marketing Size. It saves me a ton of time and effort, and neither MailChimp nor ConvertKit has a similar function.

Let’s state you have the very first name of just some of your contacts, which holds true with my list. Active Campaign Email Marketing Size. I typically do not need a first name to register to my list, but often I get a first name, such as when someone buys an item. Would not it be great to welcome your contacts by name, in the events when you have it? You can do this, however it’s cumbersome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a very first name, I say “Hey,” and then their first name. If they do not, I just say “Hey there,”. By building a Message Variable in ActiveCampaign, I can easily alter my greeting according to whether or not I have the contact’s first name.

I created a variable that’s just %greeting-hey%. If I have the contact’s name, it reveals up in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables truly save me a great deal of time is by enabling me utilize the very same automation over and over again for my webinars, and I can quickly change out all of the information. Active Campaign Email Marketing Size.

Active Campaign Email Marketing Size

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the cost of the item, offer terms, voucher code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule modifications or offer modifications.

And here it is in an e-mail. This message variable enables me to easily alter out a countdown timer. I did mention earlier that one of the cons of ActiveCampaign is their email editing experience. I changed from MailChimp, and MailChimp happens to have the finest e-mail editing experience. I truly like to send out basic emails. Active Campaign Email Marketing Size.

I have actually found that really hard to do with ActiveCampaign. For awhile, I was editing emails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a fundamental template I developed. The interface for the HTML editor appears like it was pulled from some totally free open-source task.

Active Campaign Email Marketing SizeActive Campaign Email Marketing Size

Nevertheless, including images is a little a chore. You need to pick them from a file web browser. There’s no drag and drop alternative. ActiveCampaign’s HTML e-mail editor needs that you compose totally in HTML. The alternative to this, if you wish to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.

Active Campaign Email Marketing Size

Active Campaign Email Marketing SizeActive Campaign Email Marketing Size

Adding images to ActiveCampaign’s rich text editor is a cumbersome experience. You need different text boxes for above and listed below the image. Lately I have actually begun using ActiveCampaign’s rich full-screen editor – Active Campaign Email Marketing Size. They have some great design templates, however I still want to send the simplest e-mail possible. They do have some plain-looking e-mails, however they have some degree of minimal format, which you can’t get rid of.

However, with some changes, I can make my email pretty basic. I can make it immediately use up the entire window, and I can tweak the typography to be somewhat bigger, and have a little more leading. The most frustrating part of ActiveCampaign’s abundant full-screen editor is adding images. Imagine you have actually just typed out a terrific email.