Active Campaign Email Marketing Size Dimensions

Active Campaign Email Marketing Size Dimensions

Active Campaign Email Marketing Size DimensionsActive Campaign Email Marketing Size Dimensions

Then it sends out a series of emails to get them thinking about the webinar, and to encourage them to sign up. If they register, they right away struck the “Goal” toward completion of the webinar, and the automation ends. If they do not register, they get included to an automation promoting a rebroadcast of the webinar.

This allows me to personalize my messaging, in other automations, based upon the contact’s engagement with the webinar – Active Campaign Email Marketing Size Dimensions. Here’s the WebinarJam integration panel: I can add tags based upon whether the contact registered, attended, missed out on, or based upon the length of time they remained in the webinar. These tags can then trigger automations within ActiveCampaign.

It costs me cash, and it makes it more likely that my e-mails go to spam or Gmail’s promotions tab. People who do not open my e-mails make it harder for other e-mails to get to individuals who actually want them! The “Pro” plan of ActiveCampaign has actually lead scoring integrated in.

Here’s an automation I got from ActiveCampaign’s library of automations, which I use to inform which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it adds brand-new tags for 7 days, 1 month, 60 days, etc Each time they open an email, a different automation removes them from this automation, eliminates all of those tags, and begins this automation over again.

Active Campaign Email Marketing Size Dimensions

This automation can be overwhelming initially, and this is among those cases where I want ActiveCampaign had a more out-of-the-box solution. But, because you can do anything with ActiveCampaign, in some cases you have to construct things from scratch. ActiveCampaign has a choice to erase inactive subscribers, which I do not recommend.

Some customers do not have tracking turned on, so their opens aren’t tape-recorded. Others still wish to be subscribed but have actually been busy. Here’s my reactivation sequence: I send one email asking if they still want to be subscribed, and briefly describing why I keep my e-mail list tidy. In one week, I send them another e-mail (if they currently clicked the confirmation link in the previous e-mail, they’ve already been gotten rid of from the automation– using a different automation).

Active Campaign Email Marketing Size DimensionsActive Campaign Email Marketing Size Dimensions

The automation then unsubscribes them (Active Campaign Email Marketing Size Dimensions). My emails likewise have a link to a form where they can enter their email address to let me know that they do not have tracking enabled. This type adds a tag that I utilize to filter those contacts out. I used to include this tag when they clicked on a link, however when people do not have tracking on, it makes those links not work so dependably! I just send out a simple “do you still want my e-mails?” verification.

You can send out bonus material and try to get the contact more engaged once again. To know how well your automations are transforming, ActiveCampaign has Goal tracking. A common method to determine whether an Objective has been satisfied is if a tag has been added to the contact. This tag can be added due to the fact that your payment processor recorded a sale, or since your webinar platform recorded that your contact participated in a webinar.

Active Campaign Email Marketing Size Dimensions

You can likewise see whether the completion rate has increased or reduced, the length of time it considers contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite feature – Active Campaign Email Marketing Size Dimensions. It conserves me a lots of time and effort, and neither MailChimp nor ConvertKit has a comparable function.

Let’s say you have the first name of just a few of your contacts, which holds true with my list. Active Campaign Email Marketing Size Dimensions. I usually don’t need a first name to register to my list, but often I get a first name, such as when somebody purchases a product. Would not it be great to greet your contacts by name, in the cases when you have it? You can do this, but it’s troublesome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a very first name, I say “Hey,” and then their very first name. If they don’t, I just say “Hey there,”. By constructing a Message Variable in ActiveCampaign, I can quickly change my greeting according to whether I have the contact’s first name.

I created a variable that’s just %greeting-hey%. If I have the contact’s name, it appears in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually conserve me a lot of time is by enabling me utilize the very same automation over and over once again for my webinars, and I can rapidly change out all of the details. Active Campaign Email Marketing Size Dimensions.

Active Campaign Email Marketing Size Dimensions

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the cost of the product, deal terms, discount coupon code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule modifications or deal changes.

And here it remains in an e-mail. This message variable allows me to quickly alter out a countdown timer. I did mention earlier that a person of the cons of ActiveCampaign is their email modifying experience. I switched from MailChimp, and MailChimp happens to have the very best e-mail modifying experience. I really like to send out easy emails. Active Campaign Email Marketing Size Dimensions.

I have actually discovered that extremely hard to do with ActiveCampaign. For awhile, I was modifying emails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a fundamental template I created. The interface for the HTML editor looks like it was pulled from some totally free open-source task.

Active Campaign Email Marketing Size DimensionsActive Campaign Email Marketing Size Dimensions

Nevertheless, adding images is a bit of a chore. You have to select them from a file web browser. There’s no drag and drop option. ActiveCampaign’s HTML email editor needs that you compose totally in HTML. The alternative to this, if you desire to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.

Active Campaign Email Marketing Size Dimensions

Active Campaign Email Marketing Size DimensionsActive Campaign Email Marketing Size Dimensions

Including images to ActiveCampaign’s rich full-screen editor is a cumbersome experience. You require separate text boxes for above and listed below the image. Lately I have actually started using ActiveCampaign’s rich text editor – Active Campaign Email Marketing Size Dimensions. They have some nice design templates, but I still want to send out the simplest email possible. They do have some plain-looking emails, however they have some degree of minimal format, which you can’t eliminate.

But, with some modifications, I can make my email pretty basic. I can make it instantly use up the entire window, and I can tweak the typography to be somewhat larger, and have a little more prominent. The most aggravating part of ActiveCampaign’s abundant full-screen editor is including images. Envision you’ve just typed out a great e-mail.