Active Campaign Email Marketing Series Review

Active Campaign Email Marketing Series Review

Active Campaign Email Marketing Series ReviewActive Campaign Email Marketing Series Review

Then it sends out a series of e-mails to get them interested in the webinar, and to motivate them to sign up. If they sign up, they instantly struck the “Objective” towards the end of the webinar, and the automation ends. If they don’t register, they get contributed to an automation promoting a rebroadcast of the webinar.

This allows me to tailor my messaging, in other automations, based upon the contact’s engagement with the webinar – Active Campaign Email Marketing Series Review. Here’s the WebinarJam integration panel: I can add tags based upon whether the contact signed up, participated in, missed, or based upon for how long they remained in the webinar. These tags can then set off automations within ActiveCampaign.

It costs me cash, and it makes it most likely that my emails go to spam or Gmail’s promotions tab. Individuals who don’t open my emails make it harder for other e-mails to get to individuals who truly desire them! The “Pro” strategy of ActiveCampaign has actually lead scoring constructed in.

Here’s an automation I got from ActiveCampaign’s library of automations, which I utilize to inform which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it includes brand-new tags for 7 days, thirty days, 60 days, etc Each time they open an e-mail, a different automation eliminates them from this automation, removes all of those tags, and begins this automation over again.

Active Campaign Email Marketing Series Review

This automation can be frustrating in the beginning, and this is one of those cases where I wish ActiveCampaign had a more out-of-the-box service. But, due to the fact that you can do anything with ActiveCampaign, sometimes you have to construct things from scratch. ActiveCampaign has an alternative to delete inactive subscribers, which I do not recommend.

Some subscribers do not have actually tracking switched on, so their opens aren’t taped. Others still wish to be subscribed but have actually been busy. Here’s my reactivation series: I send one e-mail asking if they still want to be subscribed, and briefly describing why I keep my e-mail list tidy. In one week, I send them another email (if they already clicked the confirmation link in the previous email, they have actually already been removed from the automation– using a separate automation).

Active Campaign Email Marketing Series ReviewActive Campaign Email Marketing Series Review

The automation then unsubscribes them (Active Campaign Email Marketing Series Review). My e-mails likewise have a link to a kind where they can enter their email address to let me understand that they do not have tracking made it possible for. This type includes a tag that I use to filter those contacts out. I utilized to add this tag when they clicked a link, but when people don’t have tracking on, it makes those links not work so dependably! I just send out an easy “do you still want my e-mails?” confirmation.

You can send bonus material and try to get the contact more engaged again. To understand how well your automations are converting, ActiveCampaign has Goal tracking. A common method to measure whether a Goal has actually been met is if a tag has actually been contributed to the contact. This tag can be added due to the fact that your payment processor tape-recorded a sale, or since your webinar platform tape-recorded that your contact participated in a webinar.

Active Campaign Email Marketing Series Review

You can likewise see whether the completion rate has actually increased or reduced, for how long it considers contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite function – Active Campaign Email Marketing Series Review. It conserves me a lots of time and effort, and neither MailChimp nor ConvertKit has an equivalent function.

Let’s say you have the given name of just a few of your contacts, which is the case with my list. Active Campaign Email Marketing Series Review. I usually don’t need a very first name to register to my list, but often I get a first name, such as when someone buys an item. Would not it be great to greet your contacts by name, in the cases when you have it? You can do this, but it’s troublesome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a given name, I state “Hey,” and then their given name. If they don’t, I just state “Hey there,”. By developing a Message Variable in ActiveCampaign, I can easily alter my greeting according to whether I have the contact’s very first name.

I created a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually save me a great deal of time is by enabling me use the very same automation over and over again for my webinars, and I can rapidly alter out all of the information. Active Campaign Email Marketing Series Review.

Active Campaign Email Marketing Series Review

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the rate of the product, offer terms, coupon code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule changes or offer modifications.

And here it remains in an e-mail. This message variable enables me to quickly change out a countdown timer. I did discuss earlier that a person of the cons of ActiveCampaign is their e-mail editing experience. I switched from MailChimp, and MailChimp occurs to have the best email editing experience. I truly like to send out simple e-mails. Active Campaign Email Marketing Series Review.

I’ve found that very hard to do with ActiveCampaign. For awhile, I was editing e-mails in ActiveCampaign’s hybrid editor, which is rather clunky. For a long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a standard template I produced. The interface for the HTML editor appears like it was pulled from some totally free open-source project.

Active Campaign Email Marketing Series ReviewActive Campaign Email Marketing Series Review

However, adding images is a bit of a task. You have to pick them from a file internet browser. There’s no drag and drop option. ActiveCampaign’s HTML e-mail editor requires that you make up totally in HTML. The alternative to this, if you wish to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.

Active Campaign Email Marketing Series Review

Active Campaign Email Marketing Series ReviewActive Campaign Email Marketing Series Review

Adding images to ActiveCampaign’s rich full-screen editor is a clunky experience. You need separate text boxes for above and listed below the image. Recently I have actually begun using ActiveCampaign’s rich full-screen editor – Active Campaign Email Marketing Series Review. They have some nice templates, however I still wish to send out the plainest email possible. They do have some plain-looking e-mails, but they have some degree of minimal formatting, which you can’t eliminate.

However, with some adjustments, I can make my email pretty standard. I can make it immediately use up the entire window, and I can tweak the typography to be slightly bigger, and have a bit more prominent. The most aggravating part of ActiveCampaign’s abundant text editor is adding images. Picture you’ve simply typed out a terrific email.