Active Campaign Email Marketing Reviews

Active Campaign Email Marketing Reviews

Active Campaign Email Marketing  ReviewsActive Campaign Email Marketing Reviews

Then it sends out a series of e-mails to get them thinking about the webinar, and to encourage them to sign up. If they register, they instantly struck the “Goal” towards completion of the webinar, and the automation ends. If they do not sign up, they get contributed to an automation promoting a rebroadcast of the webinar.

This allows me to personalize my messaging, in other automations, based upon the contact’s engagement with the webinar – Active Campaign Email Marketing Reviews. Here’s the WebinarJam integration panel: I can include tags based upon whether the contact signed up, participated in, missed out on, or based upon for how long they remained in the webinar. These tags can then activate automations within ActiveCampaign.

It costs me money, and it makes it more most likely that my emails go to spam or Gmail’s promotions tab. People who don’t open my emails make it harder for other e-mails to get to individuals who actually desire them! The “Pro” plan of ActiveCampaign has lead scoring developed in.

Here’s an automation I got from ActiveCampaign’s library of automations, which I use to tell which contacts aren’t engaging with my emails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it includes brand-new tags for 7 days, thirty days, 60 days, etc Each time they open an email, a separate automation eliminates them from this automation, removes all of those tags, and starts this automation over once again.

Active Campaign Email Marketing Reviews

This automation can be frustrating at first, and this is one of those cases where I want ActiveCampaign had a more out-of-the-box solution. However, because you can do anything with ActiveCampaign, often you need to build things from scratch. ActiveCampaign has a choice to erase inactive customers, which I do not advise.

Some customers do not have actually tracking turned on, so their opens aren’t tape-recorded. Others still wish to be subscribed however have actually been busy. Here’s my reactivation series: I send one email asking if they still want to be subscribed, and briefly describing why I keep my e-mail list tidy. In one week, I send them another email (if they already clicked the verification link in the previous e-mail, they have actually already been gotten rid of from the automation– utilizing a different automation).

Active Campaign Email Marketing  ReviewsActive Campaign Email Marketing Reviews

The automation then unsubscribes them (Active Campaign Email Marketing Reviews). My emails also have a link to a form where they can enter their email address to let me know that they don’t have tracking allowed. This type adds a tag that I utilize to filter those contacts out. I used to add this tag when they clicked on a link, but when people don’t have tracking on, it makes those links not work so reliably! I only send a simple “do you still want my e-mails?” verification.

You can send perk material and attempt to get the contact more engaged once again. To know how well your automations are transforming, ActiveCampaign has Objective tracking. A typical way to determine whether a Goal has been fulfilled is if a tag has been contributed to the contact. This tag can be added due to the fact that your payment processor recorded a sale, or since your webinar platform taped that your contact attended a webinar.

Active Campaign Email Marketing Reviews

You can likewise see whether the completion rate has actually increased or reduced, how long it considers contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred function – Active Campaign Email Marketing Reviews. It conserves me a ton of time and effort, and neither MailChimp nor ConvertKit has a comparable feature.

Let’s state you have the given name of only a few of your contacts, which is the case with my list. Active Campaign Email Marketing Reviews. I generally don’t require a first name to sign up to my list, however sometimes I get a given name, such as when somebody buys a product. Would not it be good to greet your contacts by name, in the cases when you have it? You can do this, but it’s troublesome.

I’m likewise filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a first name, I state “Hey,” and after that their very first name. If they do not, I just state “Hey there,”. By developing a Message Variable in ActiveCampaign, I can quickly alter my greeting according to whether or not I have the contact’s given name.

I created a variable that’s simply %greeting-hey%. If I have the contact’s name, it reveals up in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually conserve me a lot of time is by enabling me utilize the same automation over and over again for my webinars, and I can quickly alter out all of the information. Active Campaign Email Marketing Reviews.

Active Campaign Email Marketing Reviews

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the price of the product, deal terms, discount coupon code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule changes or deal changes.

And here it is in an e-mail. This message variable enables me to easily change out a countdown timer. I did mention earlier that one of the cons of ActiveCampaign is their e-mail modifying experience. I switched from MailChimp, and MailChimp happens to have the finest email modifying experience. I actually like to send simple e-mails. Active Campaign Email Marketing Reviews.

I have actually found that very hard to do with ActiveCampaign. For awhile, I was editing emails in ActiveCampaign’s hybrid editor, which is quite clunky. For a very long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a basic design template I produced. The user interface for the HTML editor looks like it was pulled from some totally free open-source job.

Active Campaign Email Marketing  ReviewsActive Campaign Email Marketing Reviews

Nevertheless, including images is a little a chore. You have to choose them from a file internet browser. There’s no drag and drop alternative. ActiveCampaign’s HTML e-mail editor requires that you compose entirely in HTML. The alternative to this, if you wish to have control over the HTML, is to modify pure HTML, with a preview on the side.

Active Campaign Email Marketing Reviews

Active Campaign Email Marketing  ReviewsActive Campaign Email Marketing Reviews

Adding images to ActiveCampaign’s rich full-screen editor is a cumbersome experience. You need separate text boxes for above and below the image. Recently I have begun utilizing ActiveCampaign’s abundant text editor – Active Campaign Email Marketing Reviews. They have some nice design templates, but I still wish to send out the simplest e-mail possible. They do have some plain-looking e-mails, but they have some degree of minimal format, which you can’t eliminate.

But, with some changes, I can make my e-mail pretty basic. I can make it immediately use up the entire window, and I can tweak the typography to be a little bigger, and have a little more prominent. The most discouraging part of ActiveCampaign’s rich text editor is adding images. Imagine you’ve just typed out a great email.