Active Campaign Email Marketing Questions

Active Campaign Email Marketing Questions

Active Campaign  Email Marketing QuestionsActive Campaign Email Marketing Questions

Then it sends a series of e-mails to get them thinking about the webinar, and to motivate them to register. If they sign up, they instantly hit the “Objective” toward completion of the webinar, and the automation ends. If they do not register, they get included to an automation promoting a rebroadcast of the webinar.

This allows me to customize my messaging, in other automations, based upon the contact’s engagement with the webinar – Active Campaign Email Marketing Questions. Here’s the WebinarJam integration panel: I can add tags based upon whether the contact registered, participated in, missed out on, or based upon the length of time they remained in the webinar. These tags can then set off automations within ActiveCampaign.

It costs me cash, and it makes it most likely that my e-mails go to spam or Gmail’s promotions tab. People who don’t open my emails make it harder for other e-mails to get to the individuals who really desire them! The “Pro” plan of ActiveCampaign has actually lead scoring integrated in.

Here’s an automation I obtained from ActiveCampaign’s library of automations, which I utilize to inform which contacts aren’t engaging with my emails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it includes new tags for 7 days, 1 month, 60 days, etc Each time they open an email, a separate automation removes them from this automation, removes all of those tags, and starts this automation over once again.

Active Campaign Email Marketing Questions

This automation can be overwhelming in the beginning, and this is one of those cases where I wish ActiveCampaign had a more out-of-the-box solution. However, since you can do anything with ActiveCampaign, in some cases you have to build things from scratch. ActiveCampaign has a choice to erase non-active customers, which I do not advise.

Some subscribers do not have actually tracking turned on, so their opens aren’t taped. Others still wish to be subscribed but have actually been busy. Here’s my reactivation sequence: I send out one email asking if they still wish to be subscribed, and briefly discussing why I keep my email list tidy. In one week, I send them another email (if they already clicked the verification link in the previous email, they’ve already been eliminated from the automation– using a different automation).

Active Campaign  Email Marketing QuestionsActive Campaign Email Marketing Questions

The automation then unsubscribes them (Active Campaign Email Marketing Questions). My emails likewise have a link to a kind where they can enter their email address to let me know that they don’t have tracking allowed. This kind adds a tag that I use to filter those contacts out. I utilized to add this tag when they clicked on a link, however when individuals do not have tracking on, it makes those links not work so dependably! I just send a basic “do you still want my emails?” verification.

You can send out benefit material and try to get the contact more engaged again. To know how well your automations are converting, ActiveCampaign has Objective tracking. A common way to measure whether an Objective has been met is if a tag has been included to the contact. This tag can be included since your payment processor recorded a sale, or due to the fact that your webinar platform recorded that your contact went to a webinar.

Active Campaign Email Marketing Questions

You can likewise see whether the conclusion rate has increased or decreased, the length of time it considers contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred feature – Active Campaign Email Marketing Questions. It conserves me a lot of effort and time, and neither MailChimp nor ConvertKit has a similar function.

Let’s state you have the first name of only a few of your contacts, which holds true with my list. Active Campaign Email Marketing Questions. I typically do not require a given name to sign up to my list, however often I get a given name, such as when somebody buys a product. Wouldn’t it be good to welcome your contacts by name, in the events when you have it? You can do this, however it’s troublesome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a given name, I state “Hey,” and then their given name. If they don’t, I just state “Hey there,”. By building a Message Variable in ActiveCampaign, I can easily change my greeting according to whether I have the contact’s first name.

I created a variable that’s simply %greeting-hey%. If I have the contact’s name, it shows up in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables truly save me a lot of time is by enabling me use the same automation over and over once again for my webinars, and I can rapidly change out all of the details. Active Campaign Email Marketing Questions.

Active Campaign Email Marketing Questions

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the cost of the item, deal terms, coupon code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule modifications or offer changes.

And here it is in an e-mail. This message variable enables me to quickly alter out a countdown timer. I did point out earlier that one of the cons of ActiveCampaign is their e-mail modifying experience. I changed from MailChimp, and MailChimp happens to have the very best email editing experience. I actually like to send out easy emails. Active Campaign Email Marketing Questions.

I have actually discovered that very tough to do with ActiveCampaign. For awhile, I was editing e-mails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a very long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a fundamental design template I created. The user interface for the HTML editor looks like it was pulled from some totally free open-source project.

Active Campaign  Email Marketing QuestionsActive Campaign Email Marketing Questions

Nevertheless, adding images is a little bit of a task. You have to select them from a file web browser. There’s no drag and drop option. ActiveCampaign’s HTML e-mail editor requires that you compose completely in HTML. The alternative to this, if you desire to have control over the HTML, is to modify pure HTML, with a preview on the side.

Active Campaign Email Marketing Questions

Active Campaign  Email Marketing QuestionsActive Campaign Email Marketing Questions

Including images to ActiveCampaign’s abundant text editor is a clunky experience. You need separate text boxes for above and listed below the image. Lately I have begun utilizing ActiveCampaign’s abundant text editor – Active Campaign Email Marketing Questions. They have some good design templates, but I still want to send the simplest email possible. They do have some plain-looking e-mails, however they have some degree of very little formatting, which you can’t get rid of.

But, with some adjustments, I can make my e-mail pretty basic. I can make it instantly take up the entire window, and I can modify the typography to be a little bigger, and have a little more leading. The most aggravating part of ActiveCampaign’s abundant text editor is including images. Imagine you have actually just typed out a great e-mail.