Active Campaign Email Marketing Questions Answers

Active Campaign Email Marketing Questions Answers

Active Campaign Email Marketing Questions AnswersActive Campaign Email Marketing Questions Answers

Then it sends a series of emails to get them interested in the webinar, and to encourage them to register. If they sign up, they immediately hit the “Goal” toward completion of the webinar, and the automation ends. If they do not sign up, they get included to an automation promoting a rebroadcast of the webinar.

This allows me to tailor my messaging, in other automations, based upon the contact’s engagement with the webinar – Active Campaign Email Marketing Questions Answers. Here’s the WebinarJam integration panel: I can include tags based upon whether the contact registered, participated in, missed, or based upon for how long they remained in the webinar. These tags can then activate automations within ActiveCampaign.

It costs me cash, and it makes it most likely that my emails go to spam or Gmail’s promos tab. People who do not open my e-mails make it harder for other e-mails to get to individuals who truly desire them! The “Pro” plan of ActiveCampaign has actually lead scoring constructed in.

Here’s an automation I got from ActiveCampaign’s library of automations, which I use to tell which contacts aren’t engaging with my emails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it includes brand-new tags for 7 days, 30 days, 60 days, etc Each time they open an e-mail, a different automation eliminates them from this automation, eliminates all of those tags, and begins this automation over again.

Active Campaign Email Marketing Questions Answers

This automation can be overwhelming in the beginning, and this is among those cases where I want ActiveCampaign had a more out-of-the-box solution. However, due to the fact that you can do anything with ActiveCampaign, in some cases you need to construct things from scratch. ActiveCampaign has a choice to delete inactive subscribers, which I do not suggest.

Some customers do not have tracking turned on, so their opens aren’t tape-recorded. Others still want to be subscribed however have actually been busy. Here’s my reactivation series: I send one e-mail asking if they still want to be subscribed, and briefly describing why I keep my e-mail list tidy. In one week, I send them another email (if they already clicked on the confirmation link in the previous email, they’ve already been removed from the automation– utilizing a separate automation).

Active Campaign Email Marketing Questions AnswersActive Campaign Email Marketing Questions Answers

The automation then unsubscribes them (Active Campaign Email Marketing Questions Answers). My emails likewise have a link to a form where they can enter their e-mail address to let me understand that they do not have tracking made it possible for. This type includes a tag that I use to filter those contacts out. I used to include this tag when they clicked on a link, however when people don’t have tracking on, it makes those links not work so dependably! I only send a simple “do you still want my emails?” verification.

You can send bonus offer material and attempt to get the contact more engaged again. To know how well your automations are transforming, ActiveCampaign has Objective tracking. A typical way to measure whether an Objective has actually been fulfilled is if a tag has been included to the contact. This tag can be added since your payment processor recorded a sale, or due to the fact that your webinar platform tape-recorded that your contact went to a webinar.

Active Campaign Email Marketing Questions Answers

You can also see whether the conclusion rate has actually increased or reduced, how long it takes for contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred feature – Active Campaign Email Marketing Questions Answers. It saves me a load of effort and time, and neither MailChimp nor ConvertKit has an equivalent feature.

Let’s say you have the first name of only some of your contacts, which is the case with my list. Active Campaign Email Marketing Questions Answers. I generally do not require a given name to register to my list, but in some cases I get a very first name, such as when somebody purchases an item. Wouldn’t it be good to welcome your contacts by name, in the events when you have it? You can do this, however it’s cumbersome.

I’m likewise filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a given name, I say “Hey,” and then their given name. If they don’t, I just state “Hey there,”. By constructing a Message Variable in ActiveCampaign, I can quickly alter my welcoming according to whether or not I have the contact’s given name.

I developed a variable that’s simply %greeting-hey%. If I have the contact’s name, it reveals up in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables truly conserve me a great deal of time is by allowing me utilize the same automation over and over again for my webinars, and I can rapidly alter out all of the information. Active Campaign Email Marketing Questions Answers.

Active Campaign Email Marketing Questions Answers

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the rate of the item, deal terms, discount coupon code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule changes or deal changes.

And here it remains in an email. This message variable allows me to easily alter out a countdown timer. I did discuss earlier that one of the cons of ActiveCampaign is their e-mail editing experience. I changed from MailChimp, and MailChimp occurs to have the best e-mail editing experience. I actually like to send out basic emails. Active Campaign Email Marketing Questions Answers.

I have actually discovered that extremely hard to do with ActiveCampaign. For awhile, I was modifying emails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a long period of time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a fundamental template I created. The interface for the HTML editor appears like it was pulled from some totally free open-source task.

Active Campaign Email Marketing Questions AnswersActive Campaign Email Marketing Questions Answers

However, adding images is a bit of a chore. You have to select them from a file web browser. There’s no drag and drop option. ActiveCampaign’s HTML e-mail editor requires that you make up entirely in HTML. The option to this, if you wish to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.

Active Campaign Email Marketing Questions Answers

Active Campaign Email Marketing Questions AnswersActive Campaign Email Marketing Questions Answers

Including images to ActiveCampaign’s abundant full-screen editor is a cumbersome experience. You need separate text boxes for above and listed below the image. Recently I have actually begun utilizing ActiveCampaign’s rich full-screen editor – Active Campaign Email Marketing Questions Answers. They have some great design templates, however I still want to send the simplest e-mail possible. They do have some plain-looking e-mails, but they have some degree of minimal format, which you can’t get rid of.

But, with some adjustments, I can make my e-mail pretty basic. I can make it immediately take up the whole window, and I can fine-tune the typography to be somewhat bigger, and have a little more leading. The most frustrating part of ActiveCampaign’s rich full-screen editor is adding images. Imagine you’ve just typed out a great email.