Active Campaign Email Marketing Help

Active Campaign Email Marketing Help

Active Campaign Email Marketing HelpActive Campaign Email Marketing Help

Then it sends out a series of emails to get them thinking about the webinar, and to encourage them to sign up. If they register, they instantly hit the “Objective” toward the end of the webinar, and the automation ends. If they do not sign up, they get included to an automation promoting a rebroadcast of the webinar.

This allows me to tailor my messaging, in other automations, based upon the contact’s engagement with the webinar – Active Campaign Email Marketing Help. Here’s the WebinarJam integration panel: I can add tags based upon whether the contact registered, attended, missed out on, or based upon how long they remained in the webinar. These tags can then activate automations within ActiveCampaign.

It costs me money, and it makes it most likely that my emails go to spam or Gmail’s promotions tab. Individuals who do not open my e-mails make it harder for other emails to get to individuals who actually want them! The “Pro” strategy of ActiveCampaign has actually lead scoring integrated in.

Here’s an automation I received from ActiveCampaign’s library of automations, which I use to tell which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it includes brand-new tags for 7 days, 1 month, 60 days, etc Each time they open an email, a different automation removes them from this automation, gets rid of all of those tags, and starts this automation over once again.

Active Campaign Email Marketing Help

This automation can be frustrating at first, and this is among those cases where I want ActiveCampaign had a more out-of-the-box option. But, due to the fact that you can do anything with ActiveCampaign, in some cases you need to develop things from scratch. ActiveCampaign has a choice to delete inactive subscribers, which I don’t recommend.

Some customers don’t have tracking switched on, so their opens aren’t tape-recorded. Others still desire to be subscribed however have actually been hectic. Here’s my reactivation sequence: I send one email asking if they still wish to be subscribed, and briefly explaining why I keep my e-mail list tidy. In one week, I send them another e-mail (if they currently clicked the verification link in the previous email, they have actually currently been removed from the automation– utilizing a different automation).

Active Campaign Email Marketing HelpActive Campaign Email Marketing Help

The automation then unsubscribes them (Active Campaign Email Marketing Help). My e-mails likewise have a link to a kind where they can enter their e-mail address to let me know that they do not have tracking made it possible for. This kind adds a tag that I use to filter those contacts out. I used to add this tag when they clicked a link, but when people do not have tracking on, it makes those links not work so dependably! I only send a basic “do you still desire my e-mails?” confirmation.

You can send bonus content and attempt to get the contact more engaged again. To know how well your automations are transforming, ActiveCampaign has Objective tracking. A common way to determine whether an Objective has actually been fulfilled is if a tag has actually been contributed to the contact. This tag can be added because your payment processor taped a sale, or because your webinar platform recorded that your contact attended a webinar.

Active Campaign Email Marketing Help

You can likewise see whether the completion rate has increased or reduced, how long it considers contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite function – Active Campaign Email Marketing Help. It saves me a lots of effort and time, and neither MailChimp nor ConvertKit has a similar feature.

Let’s state you have the given name of just a few of your contacts, which is the case with my list. Active Campaign Email Marketing Help. I normally do not require a given name to register to my list, but in some cases I get a given name, such as when someone buys an item. Would not it be good to welcome your contacts by name, in the cases when you have it? You can do this, however it’s troublesome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a given name, I state “Hey,” and then their very first name. If they do not, I just state “Hey there,”. By constructing a Message Variable in ActiveCampaign, I can easily change my welcoming according to whether or not I have the contact’s given name.

I developed a variable that’s just %greeting-hey%. If I have the contact’s name, it shows up in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually conserve me a great deal of time is by enabling me utilize the exact same automation over and over once again for my webinars, and I can quickly alter out all of the information. Active Campaign Email Marketing Help.

Active Campaign Email Marketing Help

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the rate of the item, deal terms, coupon code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule modifications or offer changes.

And here it is in an e-mail. This message variable allows me to easily alter out a countdown timer. I did point out earlier that one of the cons of ActiveCampaign is their email editing experience. I changed from MailChimp, and MailChimp happens to have the finest email modifying experience. I actually like to send out simple e-mails. Active Campaign Email Marketing Help.

I have actually found that very difficult to do with ActiveCampaign. For some time, I was editing e-mails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a standard design template I produced. The interface for the HTML editor appears like it was pulled from some complimentary open-source task.

Active Campaign Email Marketing HelpActive Campaign Email Marketing Help

Nevertheless, including images is a little a task. You need to choose them from a file browser. There’s no drag and drop choice. ActiveCampaign’s HTML email editor requires that you compose entirely in HTML. The option to this, if you want to have control over the HTML, is to edit pure HTML, with a preview on the side.

Active Campaign Email Marketing Help

Active Campaign Email Marketing HelpActive Campaign Email Marketing Help

Including images to ActiveCampaign’s rich text editor is a cumbersome experience. You need separate text boxes for above and below the image. Lately I have started utilizing ActiveCampaign’s abundant full-screen editor – Active Campaign Email Marketing Help. They have some great design templates, but I still want to send out the plainest e-mail possible. They do have some plain-looking emails, but they have some degree of minimal formatting, which you can’t get rid of.

However, with some adjustments, I can make my e-mail pretty basic. I can make it automatically use up the whole window, and I can tweak the typography to be somewhat larger, and have a little bit more leading. The most frustrating part of ActiveCampaign’s abundant full-screen editor is including images. Imagine you have actually simply typed out an excellent email.