Active Campaign Email Marketing Help Desk

Active Campaign Email Marketing Help Desk

Active Campaign Email Marketing Help DeskActive Campaign Email Marketing Help Desk

Then it sends out a series of e-mails to get them interested in the webinar, and to encourage them to register. If they register, they instantly struck the “Objective” towards completion of the webinar, and the automation ends. If they don’t register, they get contributed to an automation promoting a rebroadcast of the webinar.

This enables me to tailor my messaging, in other automations, based upon the contact’s engagement with the webinar – Active Campaign Email Marketing Help Desk. Here’s the WebinarJam integration panel: I can add tags based upon whether the contact registered, participated in, missed, or based upon the length of time they remained in the webinar. These tags can then activate automations within ActiveCampaign.

It costs me money, and it makes it more likely that my emails go to spam or Gmail’s promotions tab. People who do not open my e-mails make it harder for other emails to get to the individuals who really want them! The “Pro” strategy of ActiveCampaign has lead scoring integrated in.

Here’s an automation I received from ActiveCampaign’s library of automations, which I utilize to inform which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it adds new tags for 7 days, 30 days, 60 days, etc Each time they open an email, a separate automation removes them from this automation, eliminates all of those tags, and starts this automation over again.

Active Campaign Email Marketing Help Desk

This automation can be overwhelming at initially, and this is among those cases where I wish ActiveCampaign had a more out-of-the-box solution. But, due to the fact that you can do anything with ActiveCampaign, often you have to develop things from scratch. ActiveCampaign has a choice to delete inactive subscribers, which I do not suggest.

Some customers do not have actually tracking turned on, so their opens aren’t recorded. Others still wish to be subscribed however have actually been busy. Here’s my reactivation series: I send out one email asking if they still wish to be subscribed, and briefly explaining why I keep my email list clean. In one week, I send them another e-mail (if they already clicked on the confirmation link in the previous e-mail, they’ve already been gotten rid of from the automation– utilizing a different automation).

Active Campaign Email Marketing Help DeskActive Campaign Email Marketing Help Desk

The automation then unsubscribes them (Active Campaign Email Marketing Help Desk). My emails likewise have a link to a type where they can enter their email address to let me know that they don’t have tracking allowed. This type adds a tag that I use to filter those contacts out. I utilized to add this tag when they clicked on a link, however when people don’t have tracking on, it makes those links not work so dependably! I only send out a simple “do you still want my e-mails?” confirmation.

You can send bonus offer content and attempt to get the contact more engaged again. To understand how well your automations are converting, ActiveCampaign has Goal tracking. A common method to measure whether an Objective has actually been satisfied is if a tag has been contributed to the contact. This tag can be included due to the fact that your payment processor recorded a sale, or since your webinar platform tape-recorded that your contact went to a webinar.

Active Campaign Email Marketing Help Desk

You can also see whether the conclusion rate has increased or decreased, for how long it considers contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred function – Active Campaign Email Marketing Help Desk. It conserves me a lot of effort and time, and neither MailChimp nor ConvertKit has a similar function.

Let’s state you have the given name of just some of your contacts, which is the case with my list. Active Campaign Email Marketing Help Desk. I normally do not require a given name to sign up to my list, however in some cases I get a very first name, such as when someone buys an item. Would not it be good to welcome your contacts by name, in the cases when you have it? You can do this, but it’s troublesome.

I’m likewise filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a given name, I state “Hey,” and after that their first name. If they don’t, I simply state “Hey there,”. By building a Message Variable in ActiveCampaign, I can quickly alter my welcoming according to whether I have the contact’s given name.

I produced a variable that’s merely %greeting-hey%. If I have the contact’s name, it shows up in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a great deal of time is by enabling me utilize the same automation over and over once again for my webinars, and I can rapidly change out all of the information. Active Campaign Email Marketing Help Desk.

Active Campaign Email Marketing Help Desk

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the price of the item, deal terms, voucher code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule changes or deal modifications.

And here it remains in an email. This message variable allows me to easily change out a countdown timer. I did discuss earlier that a person of the cons of ActiveCampaign is their email modifying experience. I switched from MailChimp, and MailChimp takes place to have the best e-mail editing experience. I really like to send out simple e-mails. Active Campaign Email Marketing Help Desk.

I have actually discovered that really difficult to do with ActiveCampaign. For awhile, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a long period of time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a basic template I developed. The user interface for the HTML editor appears like it was pulled from some totally free open-source task.

Active Campaign Email Marketing Help DeskActive Campaign Email Marketing Help Desk

Nevertheless, adding images is a little bit of a chore. You have to select them from a file web browser. There’s no drag and drop choice. ActiveCampaign’s HTML email editor requires that you compose totally in HTML. The option to this, if you desire to have control over the HTML, is to modify pure HTML, with a preview on the side.

Active Campaign Email Marketing Help Desk

Active Campaign Email Marketing Help DeskActive Campaign Email Marketing Help Desk

Adding images to ActiveCampaign’s rich text editor is a cumbersome experience. You need separate text boxes for above and listed below the image. Lately I have begun using ActiveCampaign’s abundant text editor – Active Campaign Email Marketing Help Desk. They have some good templates, however I still wish to send out the plainest e-mail possible. They do have some plain-looking e-mails, however they have some degree of very little format, which you can’t get rid of.

However, with some modifications, I can make my email quite basic. I can make it instantly use up the entire window, and I can modify the typography to be somewhat larger, and have a bit more prominent. The most frustrating part of ActiveCampaign’s rich text editor is including images. Imagine you have actually simply typed out a fantastic email.