Active Campaign Email Marketing Features

Active Campaign Email Marketing Features

Active Campaign  Email Marketing FeaturesActive Campaign Email Marketing Features

Then it sends out a series of emails to get them interested in the webinar, and to encourage them to sign up. If they sign up, they instantly hit the “Objective” towards the end of the webinar, and the automation ends. If they do not sign up, they get included to an automation promoting a rebroadcast of the webinar.

This enables me to customize my messaging, in other automations, based upon the contact’s engagement with the webinar – Active Campaign Email Marketing Features. Here’s the WebinarJam combination panel: I can include tags based upon whether the contact signed up, went to, missed, or based upon for how long they remained in the webinar. These tags can then trigger automations within ActiveCampaign.

It costs me cash, and it makes it most likely that my emails go to spam or Gmail’s promos tab. Individuals who do not open my emails make it harder for other e-mails to get to the people who truly desire them! The “Pro” plan of ActiveCampaign has lead scoring integrated in.

Here’s an automation I obtained from ActiveCampaign’s library of automations, which I utilize to tell which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it adds brand-new tags for 7 days, 30 days, 60 days, etc Each time they open an e-mail, a separate automation removes them from this automation, removes all of those tags, and begins this automation over again.

Active Campaign Email Marketing Features

This automation can be overwhelming initially, and this is one of those cases where I want ActiveCampaign had a more out-of-the-box service. However, because you can do anything with ActiveCampaign, often you have to build things from scratch. ActiveCampaign has a choice to erase inactive subscribers, which I don’t recommend.

Some customers don’t have tracking switched on, so their opens aren’t taped. Others still want to be subscribed but have been hectic. Here’s my reactivation series: I send one email asking if they still want to be subscribed, and briefly discussing why I keep my email list clean. In one week, I send them another email (if they already clicked the confirmation link in the previous email, they’ve currently been gotten rid of from the automation– utilizing a different automation).

Active Campaign  Email Marketing FeaturesActive Campaign Email Marketing Features

The automation then unsubscribes them (Active Campaign Email Marketing Features). My e-mails also have a link to a kind where they can enter their e-mail address to let me understand that they do not have tracking enabled. This form includes a tag that I use to filter those contacts out. I utilized to include this tag when they clicked on a link, but when people don’t have tracking on, it makes those links not work so dependably! I just send an easy “do you still desire my e-mails?” verification.

You can send out perk material and try to get the contact more engaged once again. To understand how well your automations are transforming, ActiveCampaign has Goal tracking. A common way to measure whether an Objective has actually been fulfilled is if a tag has actually been contributed to the contact. This tag can be included due to the fact that your payment processor taped a sale, or since your webinar platform taped that your contact attended a webinar.

Active Campaign Email Marketing Features

You can also see whether the conclusion rate has actually increased or decreased, for how long it considers contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred function – Active Campaign Email Marketing Features. It saves me a lots of effort and time, and neither MailChimp nor ConvertKit has an equivalent function.

Let’s state you have the given name of just some of your contacts, which holds true with my list. Active Campaign Email Marketing Features. I usually don’t require a very first name to register to my list, however in some cases I get a very first name, such as when somebody buys a product. Would not it be great to greet your contacts by name, in the cases when you have it? You can do this, however it’s cumbersome.

I’m likewise filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a given name, I state “Hey,” and then their first name. If they do not, I simply say “Hey there,”. By building a Message Variable in ActiveCampaign, I can easily change my welcoming according to whether or not I have the contact’s first name.

I developed a variable that’s just %greeting-hey%. If I have the contact’s name, it reveals up in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables actually save me a lot of time is by enabling me use the same automation over and over again for my webinars, and I can rapidly alter out all of the information. Active Campaign Email Marketing Features.

Active Campaign Email Marketing Features

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the cost of the item, deal terms, coupon code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule modifications or deal changes.

And here it is in an email. This message variable enables me to easily change out a countdown timer. I did discuss earlier that one of the cons of ActiveCampaign is their email editing experience. I changed from MailChimp, and MailChimp takes place to have the very best email modifying experience. I actually like to send out basic e-mails. Active Campaign Email Marketing Features.

I’ve discovered that really difficult to do with ActiveCampaign. For some time, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a standard design template I developed. The interface for the HTML editor appears like it was pulled from some complimentary open-source task.

Active Campaign  Email Marketing FeaturesActive Campaign Email Marketing Features

However, including images is a bit of a chore. You need to select them from a file internet browser. There’s no drag and drop alternative. ActiveCampaign’s HTML e-mail editor requires that you compose entirely in HTML. The alternative to this, if you desire to have control over the HTML, is to edit pure HTML, with a preview on the side.

Active Campaign Email Marketing Features

Active Campaign  Email Marketing FeaturesActive Campaign Email Marketing Features

Adding images to ActiveCampaign’s abundant full-screen editor is a clunky experience. You need separate text boxes for above and below the image. Lately I have actually begun utilizing ActiveCampaign’s abundant full-screen editor – Active Campaign Email Marketing Features. They have some good templates, however I still want to send the simplest e-mail possible. They do have some plain-looking emails, but they have some degree of minimal format, which you can’t remove.

However, with some adjustments, I can make my email pretty fundamental. I can make it instantly take up the whole window, and I can modify the typography to be slightly larger, and have a bit more leading. The most aggravating part of ActiveCampaign’s abundant text editor is adding images. Picture you have actually just typed out a great e-mail.