Active Campaign Email Marketing Features Youtube

Active Campaign Email Marketing Features Youtube

Active Campaign  Email Marketing Features YoutubeActive Campaign Email Marketing Features Youtube

Then it sends out a series of emails to get them thinking about the webinar, and to motivate them to register. If they sign up, they instantly struck the “Goal” toward the end of the webinar, and the automation ends. If they do not register, they get contributed to an automation promoting a rebroadcast of the webinar.

This enables me to tailor my messaging, in other automations, based upon the contact’s engagement with the webinar – Active Campaign Email Marketing Features Youtube. Here’s the WebinarJam combination panel: I can include tags based upon whether the contact registered, participated in, missed, or based upon how long they remained in the webinar. These tags can then activate automations within ActiveCampaign.

It costs me cash, and it makes it most likely that my e-mails go to spam or Gmail’s promotions tab. People who do not open my emails make it harder for other emails to get to individuals who really want them! The “Pro” plan of ActiveCampaign has lead scoring constructed in.

Here’s an automation I got from ActiveCampaign’s library of automations, which I use to tell which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it includes new tags for 7 days, 1 month, 60 days, etc Each time they open an e-mail, a separate automation removes them from this automation, removes all of those tags, and begins this automation over again.

Active Campaign Email Marketing Features Youtube

This automation can be overwhelming at first, and this is one of those cases where I wish ActiveCampaign had a more out-of-the-box option. But, due to the fact that you can do anything with ActiveCampaign, in some cases you need to construct things from scratch. ActiveCampaign has an option to delete inactive customers, which I do not advise.

Some subscribers don’t have tracking turned on, so their opens aren’t tape-recorded. Others still wish to be subscribed however have actually been hectic. Here’s my reactivation series: I send out one e-mail asking if they still wish to be subscribed, and briefly discussing why I keep my e-mail list clean. In one week, I send them another e-mail (if they already clicked the confirmation link in the previous e-mail, they have actually currently been removed from the automation– utilizing a separate automation).

Active Campaign  Email Marketing Features YoutubeActive Campaign Email Marketing Features Youtube

The automation then unsubscribes them (Active Campaign Email Marketing Features Youtube). My e-mails also have a link to a form where they can enter their email address to let me understand that they don’t have tracking enabled. This type includes a tag that I utilize to filter those contacts out. I used to add this tag when they clicked on a link, but when individuals don’t have tracking on, it makes those links not work so dependably! I just send out an easy “do you still want my emails?” confirmation.

You can send out reward material and try to get the contact more engaged again. To understand how well your automations are transforming, ActiveCampaign has Objective tracking. A typical way to determine whether an Objective has actually been fulfilled is if a tag has actually been included to the contact. This tag can be added since your payment processor tape-recorded a sale, or since your webinar platform tape-recorded that your contact attended a webinar.

Active Campaign Email Marketing Features Youtube

You can also see whether the conclusion rate has increased or reduced, the length of time it considers contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite function – Active Campaign Email Marketing Features Youtube. It conserves me a lots of time and effort, and neither MailChimp nor ConvertKit has a similar function.

Let’s state you have the given name of only some of your contacts, which is the case with my list. Active Campaign Email Marketing Features Youtube. I normally do not need a first name to sign up to my list, however often I get a very first name, such as when someone purchases an item. Would not it be good to greet your contacts by name, in the cases when you have it? You can do this, but it’s troublesome.

I’m likewise filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a given name, I say “Hey,” and then their very first name. If they don’t, I just say “Hey there,”. By developing a Message Variable in ActiveCampaign, I can easily change my welcoming according to whether I have the contact’s first name.

I created a variable that’s just %greeting-hey%. If I have the contact’s name, it shows up in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a lot of time is by allowing me utilize the same automation over and over once again for my webinars, and I can quickly change out all of the details. Active Campaign Email Marketing Features Youtube.

Active Campaign Email Marketing Features Youtube

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the price of the product, deal terms, voucher code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule changes or offer changes.

And here it remains in an e-mail. This message variable enables me to easily alter out a countdown timer. I did point out earlier that one of the cons of ActiveCampaign is their email editing experience. I changed from MailChimp, and MailChimp occurs to have the best e-mail editing experience. I truly like to send simple emails. Active Campaign Email Marketing Features Youtube.

I have actually discovered that extremely difficult to do with ActiveCampaign. For some time, I was modifying emails in ActiveCampaign’s hybrid editor, which is rather clunky. For a long period of time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a fundamental design template I created. The user interface for the HTML editor looks like it was pulled from some complimentary open-source task.

Active Campaign  Email Marketing Features YoutubeActive Campaign Email Marketing Features Youtube

Nevertheless, including images is a little a task. You have to choose them from a file internet browser. There’s no drag and drop option. ActiveCampaign’s HTML email editor requires that you make up totally in HTML. The option to this, if you desire to have control over the HTML, is to modify pure HTML, with a preview on the side.

Active Campaign Email Marketing Features Youtube

Active Campaign  Email Marketing Features YoutubeActive Campaign Email Marketing Features Youtube

Adding images to ActiveCampaign’s rich text editor is a clunky experience. You need separate text boxes for above and below the image. Recently I have started using ActiveCampaign’s rich full-screen editor – Active Campaign Email Marketing Features Youtube. They have some good templates, but I still desire to send out the simplest email possible. They do have some plain-looking e-mails, but they have some degree of minimal formatting, which you can’t eliminate.

But, with some adjustments, I can make my e-mail quite fundamental. I can make it instantly take up the whole window, and I can tweak the typography to be slightly bigger, and have a little bit more prominent. The most frustrating part of ActiveCampaign’s rich text editor is adding images. Imagine you’ve simply typed out an excellent email.