Active Campaign Email Marketing Features To Know

Active Campaign Email Marketing Features To Know

Active Campaign Email Marketing  Features To KnowActive Campaign Email Marketing Features To Know

Then it sends out a series of e-mails to get them thinking about the webinar, and to encourage them to register. If they sign up, they right away hit the “Objective” toward completion of the webinar, and the automation ends. If they don’t register, they get contributed to an automation promoting a rebroadcast of the webinar.

This enables me to customize my messaging, in other automations, based upon the contact’s engagement with the webinar – Active Campaign Email Marketing Features To Know. Here’s the WebinarJam combination panel: I can include tags based upon whether the contact signed up, participated in, missed, or based upon how long they stayed in the webinar. These tags can then set off automations within ActiveCampaign.

It costs me money, and it makes it most likely that my e-mails go to spam or Gmail’s promotions tab. People who do not open my emails make it harder for other emails to get to the people who actually desire them! The “Pro” plan of ActiveCampaign has actually lead scoring developed in.

Here’s an automation I got from ActiveCampaign’s library of automations, which I use to tell which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it includes new tags for 7 days, 1 month, 60 days, etc Each time they open an e-mail, a different automation removes them from this automation, eliminates all of those tags, and begins this automation over again.

Active Campaign Email Marketing Features To Know

This automation can be overwhelming in the beginning, and this is among those cases where I want ActiveCampaign had a more out-of-the-box option. But, since you can do anything with ActiveCampaign, sometimes you have to construct things from scratch. ActiveCampaign has an alternative to delete non-active customers, which I do not advise.

Some subscribers don’t have actually tracking switched on, so their opens aren’t taped. Others still wish to be subscribed however have actually been hectic. Here’s my reactivation series: I send out one email asking if they still wish to be subscribed, and briefly describing why I keep my email list clean. In one week, I send them another e-mail (if they currently clicked on the verification link in the previous e-mail, they’ve already been removed from the automation– using a separate automation).

Active Campaign Email Marketing  Features To KnowActive Campaign Email Marketing Features To Know

The automation then unsubscribes them (Active Campaign Email Marketing Features To Know). My e-mails also have a link to a type where they can enter their email address to let me understand that they don’t have tracking made it possible for. This kind adds a tag that I use to filter those contacts out. I utilized to include this tag when they clicked a link, however when individuals don’t have tracking on, it makes those links not work so dependably! I just send a simple “do you still desire my emails?” confirmation.

You can send bonus material and try to get the contact more engaged once again. To understand how well your automations are transforming, ActiveCampaign has Objective tracking. A typical way to measure whether a Goal has actually been satisfied is if a tag has been added to the contact. This tag can be included because your payment processor recorded a sale, or since your webinar platform taped that your contact went to a webinar.

Active Campaign Email Marketing Features To Know

You can likewise see whether the conclusion rate has actually increased or decreased, how long it takes for contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite function – Active Campaign Email Marketing Features To Know. It saves me a ton of time and effort, and neither MailChimp nor ConvertKit has a comparable function.

Let’s state you have the given name of just a few of your contacts, which is the case with my list. Active Campaign Email Marketing Features To Know. I typically don’t need a given name to sign up to my list, but sometimes I get a given name, such as when someone buys an item. Would not it be great to welcome your contacts by name, in the cases when you have it? You can do this, however it’s cumbersome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a given name, I state “Hey,” and after that their given name. If they do not, I just say “Hey there,”. By constructing a Message Variable in ActiveCampaign, I can easily alter my greeting according to whether or not I have the contact’s given name.

I developed a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a great deal of time is by allowing me use the same automation over and over again for my webinars, and I can rapidly alter out all of the information. Active Campaign Email Marketing Features To Know.

Active Campaign Email Marketing Features To Know

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the rate of the product, deal terms, discount coupon code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule modifications or offer changes.

And here it remains in an email. This message variable enables me to easily alter out a countdown timer. I did discuss earlier that one of the cons of ActiveCampaign is their email modifying experience. I switched from MailChimp, and MailChimp happens to have the finest email modifying experience. I really like to send basic emails. Active Campaign Email Marketing Features To Know.

I have actually discovered that really hard to do with ActiveCampaign. For awhile, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is quite clunky. For a long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a basic template I developed. The user interface for the HTML editor appears like it was pulled from some free open-source job.

Active Campaign Email Marketing  Features To KnowActive Campaign Email Marketing Features To Know

Nevertheless, including images is a little bit of a chore. You need to choose them from a file web browser. There’s no drag and drop choice. ActiveCampaign’s HTML e-mail editor needs that you compose completely in HTML. The option to this, if you wish to have control over the HTML, is to edit pure HTML, with a preview on the side.

Active Campaign Email Marketing Features To Know

Active Campaign Email Marketing  Features To KnowActive Campaign Email Marketing Features To Know

Adding images to ActiveCampaign’s rich full-screen editor is a cumbersome experience. You need separate text boxes for above and listed below the image. Recently I have actually started using ActiveCampaign’s rich text editor – Active Campaign Email Marketing Features To Know. They have some great templates, but I still wish to send the plainest e-mail possible. They do have some plain-looking e-mails, however they have some degree of very little formatting, which you can’t eliminate.

However, with some modifications, I can make my email pretty fundamental. I can make it instantly take up the whole window, and I can modify the typography to be slightly bigger, and have a little bit more prominent. The most discouraging part of ActiveCampaign’s rich text editor is adding images. Picture you’ve simply typed out a terrific email.