Active Campaign Email Marketing Features Review

Then it sends out a series of emails to get them interested in the webinar, and to motivate them to sign up. If they register, they right away hit the “Objective” toward completion of the webinar, and the automation ends. If they do not register, they get contributed to an automation promoting a rebroadcast of the webinar.

This enables me to tailor my messaging, in other automations, based upon the contact’s engagement with the webinar – Active Campaign Email Marketing Features Review. Here’s the WebinarJam integration panel: I can include tags based upon whether the contact signed up, participated in, missed, or based upon for how long they remained in the webinar. These tags can then trigger automations within ActiveCampaign.

It costs me money, and it makes it most likely that my e-mails go to spam or Gmail’s promotions tab. Individuals who don’t open my e-mails make it harder for other e-mails to get to the individuals who truly want them! The “Pro” plan of ActiveCampaign has actually lead scoring constructed in.

Here’s an automation I got from ActiveCampaign’s library of automations, which I use to tell which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it adds brand-new tags for 7 days, thirty days, 60 days, etc Each time they open an email, a separate automation removes them from this automation, gets rid of all of those tags, and starts this automation over once again.

Active Campaign Email Marketing Features Review

This automation can be overwhelming at initially, and this is among those cases where I wish ActiveCampaign had a more out-of-the-box option. However, due to the fact that you can do anything with ActiveCampaign, often you have to construct things from scratch. ActiveCampaign has a choice to delete non-active subscribers, which I don’t advise.

Some subscribers do not have actually tracking turned on, so their opens aren’t tape-recorded. Others still wish to be subscribed however have been hectic. Here’s my reactivation series: I send out one e-mail asking if they still wish to be subscribed, and briefly describing why I keep my email list clean. In one week, I send them another email (if they currently clicked on the verification link in the previous e-mail, they’ve currently been removed from the automation– utilizing a separate automation).

The automation then unsubscribes them (Active Campaign Email Marketing Features Review). My emails also have a link to a kind where they can enter their e-mail address to let me know that they do not have tracking allowed. This kind includes a tag that I use to filter those contacts out. I used to include this tag when they clicked a link, but when people do not have tracking on, it makes those links not work so reliably! I just send out a basic “do you still want my e-mails?” confirmation.

You can send reward material and attempt to get the contact more engaged again. To know how well your automations are transforming, ActiveCampaign has Objective tracking. A common method to determine whether an Objective has been met is if a tag has been included to the contact. This tag can be included because your payment processor recorded a sale, or due to the fact that your webinar platform taped that your contact attended a webinar.

Active Campaign Email Marketing Features Review

You can also see whether the completion rate has actually increased or reduced, for how long it considers contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred feature – Active Campaign Email Marketing Features Review. It conserves me a lots of effort and time, and neither MailChimp nor ConvertKit has a similar feature.

Let’s state you have the given name of just some of your contacts, which is the case with my list. Active Campaign Email Marketing Features Review. I normally don’t need a very first name to register to my list, however sometimes I get a first name, such as when somebody buys a product. Wouldn’t it be nice to greet your contacts by name, in the cases when you have it? You can do this, however it’s troublesome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a very first name, I say “Hey,” and after that their very first name. If they don’t, I just state “Hey there,”. By constructing a Message Variable in ActiveCampaign, I can easily change my welcoming according to whether or not I have the contact’s first name.

I produced a variable that’s simply %greeting-hey%. If I have the contact’s name, it shows up in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables actually conserve me a lot of time is by enabling me use the very same automation over and over once again for my webinars, and I can quickly alter out all of the details. Active Campaign Email Marketing Features Review.

Active Campaign Email Marketing Features Review

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the rate of the item, deal terms, coupon code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule changes or deal changes.

And here it remains in an e-mail. This message variable allows me to easily change out a countdown timer. I did discuss earlier that one of the cons of ActiveCampaign is their e-mail modifying experience. I changed from MailChimp, and MailChimp takes place to have the finest email editing experience. I really like to send basic emails. Active Campaign Email Marketing Features Review.

I’ve found that very hard to do with ActiveCampaign. For awhile, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is quite clunky. For a very long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a standard design template I created. The interface for the HTML editor looks like it was pulled from some free open-source project.

Nevertheless, including images is a little a chore. You need to pick them from a file internet browser. There’s no drag and drop option. ActiveCampaign’s HTML e-mail editor requires that you compose totally in HTML. The option to this, if you want to have control over the HTML, is to modify pure HTML, with a preview on the side.

Active Campaign Email Marketing Features Review

Adding images to ActiveCampaign’s rich text editor is a clunky experience. You need separate text boxes for above and listed below the image. Lately I have started utilizing ActiveCampaign’s abundant text editor – Active Campaign Email Marketing Features Review. They have some good design templates, however I still want to send out the simplest e-mail possible. They do have some plain-looking emails, however they have some degree of minimal formatting, which you can’t get rid of.

However, with some changes, I can make my email quite standard. I can make it immediately take up the whole window, and I can fine-tune the typography to be slightly larger, and have a little bit more prominent. The most aggravating part of ActiveCampaign’s abundant text editor is adding images. Envision you have actually just typed out a great email.

Active Campaign Email Marketing Features Review

Then it sends a series of emails to get them thinking about the webinar, and to encourage them to register. If they register, they instantly struck the “Goal” towards the end of the webinar, and the automation ends. If they don’t sign up, they get contributed to an automation promoting a rebroadcast of the webinar.

This enables me to personalize my messaging, in other automations, based upon the contact’s engagement with the webinar – Active Campaign Email Marketing Features Review. Here’s the WebinarJam combination panel: I can include tags based upon whether the contact signed up, went to, missed, or based upon the length of time they remained in the webinar. These tags can then set off automations within ActiveCampaign.

It costs me money, and it makes it most likely that my emails go to spam or Gmail’s promotions tab. Individuals who don’t open my e-mails make it harder for other emails to get to the people who actually want them! The “Pro” plan of ActiveCampaign has lead scoring developed in.

Here’s an automation I received from ActiveCampaign’s library of automations, which I utilize to tell which contacts aren’t engaging with my emails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it includes brand-new tags for 7 days, 1 month, 60 days, etc Each time they open an e-mail, a separate automation removes them from this automation, removes all of those tags, and starts this automation over again.

Active Campaign Email Marketing Features Review

This automation can be frustrating at first, and this is one of those cases where I want ActiveCampaign had a more out-of-the-box service. But, because you can do anything with ActiveCampaign, often you have to build things from scratch. ActiveCampaign has an option to erase inactive customers, which I do not suggest.

Some customers do not have actually tracking turned on, so their opens aren’t recorded. Others still wish to be subscribed but have been hectic. Here’s my reactivation series: I send one e-mail asking if they still desire to be subscribed, and briefly explaining why I keep my e-mail list tidy. In one week, I send them another e-mail (if they currently clicked on the verification link in the previous email, they have actually currently been gotten rid of from the automation– utilizing a different automation).

The automation then unsubscribes them (Active Campaign Email Marketing Features Review). My emails likewise have a link to a type where they can enter their email address to let me understand that they don’t have tracking enabled. This form adds a tag that I utilize to filter those contacts out. I utilized to add this tag when they clicked a link, but when people don’t have tracking on, it makes those links not work so reliably! I only send a basic “do you still want my e-mails?” verification.

You can send out perk material and try to get the contact more engaged again. To understand how well your automations are transforming, ActiveCampaign has Goal tracking. A common method to measure whether an Objective has actually been met is if a tag has been added to the contact. This tag can be included due to the fact that your payment processor taped a sale, or because your webinar platform taped that your contact attended a webinar.

Active Campaign Email Marketing Features Review

You can also see whether the conclusion rate has actually increased or reduced, for how long it takes for contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred function – Active Campaign Email Marketing Features Review. It saves me a lots of effort and time, and neither MailChimp nor ConvertKit has a comparable feature.

Let’s say you have the given name of just some of your contacts, which is the case with my list. Active Campaign Email Marketing Features Review. I typically do not require a given name to sign up to my list, however often I get a given name, such as when someone buys an item. Would not it be good to greet your contacts by name, in the cases when you have it? You can do this, however it’s cumbersome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a given name, I state “Hey,” and after that their very first name. If they do not, I just state “Hey there,”. By building a Message Variable in ActiveCampaign, I can easily alter my greeting according to whether I have the contact’s given name.

I created a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables truly save me a lot of time is by allowing me use the exact same automation over and over again for my webinars, and I can rapidly change out all of the information. Active Campaign Email Marketing Features Review.

Active Campaign Email Marketing Features Review

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the rate of the item, offer terms, voucher code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule changes or offer changes.

And here it remains in an e-mail. This message variable allows me to quickly change out a countdown timer. I did point out earlier that one of the cons of ActiveCampaign is their email modifying experience. I changed from MailChimp, and MailChimp happens to have the very best email editing experience. I truly like to send easy e-mails. Active Campaign Email Marketing Features Review.

I have actually discovered that really difficult to do with ActiveCampaign. For some time, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is rather clunky. For a long period of time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a basic template I developed. The user interface for the HTML editor looks like it was pulled from some free open-source task.

However, adding images is a little a chore. You have to pick them from a file internet browser. There’s no drag and drop alternative. ActiveCampaign’s HTML email editor requires that you compose totally in HTML. The option to this, if you desire to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.

Active Campaign Email Marketing Features Review

Adding images to ActiveCampaign’s rich text editor is a clunky experience. You require different text boxes for above and listed below the image. Lately I have started utilizing ActiveCampaign’s rich full-screen editor – Active Campaign Email Marketing Features Review. They have some nice design templates, however I still wish to send out the plainest email possible. They do have some plain-looking e-mails, however they have some degree of very little formatting, which you can’t remove.

But, with some modifications, I can make my e-mail quite standard. I can make it automatically take up the whole window, and I can modify the typography to be a little bigger, and have a little bit more prominent. The most frustrating part of ActiveCampaign’s abundant text editor is adding images. Picture you’ve simply typed out a fantastic e-mail.